The original bag custom-made for actress Jane Birkin — which went on to inspire one of the most iconic accessories in modern fashion history — sold for a record €8.6 million ($10.04 million) at a Sotheby’s auction in Paris on Thursday.
Jane Birkin’s original handbag becomes most expensive fashion item ever sold – Reuters
According to fashion lore, the first Birkin bag was created after the Franco-British actress and singer sat beside Hermès executive Jean-Louis Dumas on a flight in 1984 and mentioned she needed a bag that was both elegant and functional for her life as a young mother.
Dumas reportedly sketched the concept mid-flight, designing a rectangular handbag with space specifically for baby bottles.
Hermès produced that prototype for Birkin, later releasing smaller versions to the public. The now-legendary design quickly gained popularity and became a cornerstone of the brand’s identity and commercial success.
Standard Birkin bags today retail for over $10,000, but this original — which features Birkin’s “J.B.” initials on the flap and a non-detachable shoulder strap, unlike later versions — was sold by phone to a private buyer in Japan, according to Sotheby’s.
The final bid set a new record for the most expensive fashion item ever sold at auction.
First-ever Birkin bag sells for record $10 million at Sotheby’s Paris – Reuters
“It was a travel bag. Clearly, it was worn for nine years by Jane Birkin on a daily basis, and the form is still very beautiful,” said Aurélie Vassy, head of the Handbags and Fashion Department at Sotheby’s Europe and Middle East, in an interview with Reuters.
Birkin originally auctioned the bag in 1994 to raise funds for Sidaction, a French charity supporting the fight against HIV/AIDS. It changed hands again in 2000, when a private French collector purchased it.
When Jane Birkin passed away in 2023, Paris Mayor Anne Hidalgo called her the “most Parisian of the English,” a tribute to her deep connection with the French capital.
Born in the United Kingdom, Birkin moved to France in the late 1960s and became known not just for her work in film and music — particularly the provocative hit “Je t’aime… moi non plus” — but also for her activism and humanitarian contributions.
The demerger of Unilever‘s ice cream division, to be named ‘The Magnum Ice Cream Company,’ which had been delayed in recent months by the US government shutdown, will finally go ahead on Saturday, the British group announced.
Reuters
Unilever said in a statement on Friday that the admission of the new entity’s shares to listing and trading in Amsterdam, London, and New York, as well as the commencement of trading… is expected to take place on Monday, December 8.
The longest federal government shutdown in US history, from October 1 to November 12, fully or partially affected many parts of the federal government, including the securities regulator, after weeks without an agreement between Donald Trump‘s Republicans and the Democratic opposition.
Unilever, which had previously aimed to complete the demerger by mid-November, warned in October that the US securities regulator (SEC) was “not in a position to declare effective” the registration of the new company’s shares. However, the group said it was “determined to implement in 2025” the separation of a division that also includes the Ben & Jerry’s and Cornetto brands, and which will have its primary listing in Amsterdam.
“The registration statement” for the shares in the US “became effective on Thursday, December 4,” Unilever said in its statement. Known for Dove soaps, Axe deodorants and Knorr soups, the group reported a slight decline in third-quarter sales at the end of October, but beat market expectations.
Under pressure from investors, including the activist fund Trian of US billionaire Nelson Peltz, to improve performance, the group last year unveiled a strategic plan to focus on 30 power brands. It then announced the demerger of its ice cream division and, to boost margins, launched a cost-saving plan involving 7,500 job cuts, nearly 6% of the workforce. Unilever’s shares on the London Stock Exchange were steady on Friday shortly after the market opened, at 4,429 pence.
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Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.
Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm.
In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.
Matteo Calonaci – Burberry
Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.
Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.
JohnattanLeon – Burberry
Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.
Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.
Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”
The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.
An eclectic mix of jewels from the collection – Puneet Gupta
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.