Only opens a new showroom in Vienna

Only is expanding its B2B presence in Austria. The womenswear and denim label has now opened a new showroom in Vienna. With 700 stores worldwide, the largest brand of the Danish Bestseller Group also wants to emphasize the growing importance of the Central European market and the wholesale business as a whole.

The newly opened showroom is located in Bestseller‘s Vienna headquarters ‘Region East’ at Sieveringstraße 245.

Supplemented by modern digital tools, it is designed to offer retail partners greater clarity, payment transparency and budget control and thus a professional B2B shopping experience in which the product always takes center stage.

Numerous retail partners from all over Europe accepted the invitation and took part in the opening ceremony.

In addition to a tour of the new premises, guests were offered a preview of the latest collections. A dinner in the Viennese vineyards rounded off the evening.

“With the new showrooms in Vienna, we are strengthening our presence in the region and offering our partners an experience-oriented sales area that enhances the shopping experience. This underlines the growing importance of Only and creates the best conditions for successful cooperation,” said Thomas Ott, country manager, Austria & North Eastern Europe.

In addition to Vienna, the showrooms in Salzburg also offer retail partners an attractive sales area with digital tools. In this way, Only wants to focus even more on retail partnerships.