Japanese fashion brand Onitsuka Tiger loves entertaining. Having taken over a pub in London’s Covent Garden this summer to celebrate the flagship store opening on nearby Neal Street, the fashion, sports and heritage brand continues along its “path of innovation” with the opening a pop-up outdoor café to promote its first-ever fragrance launch.
Onitsuka Tiger
Café Onitsuka Tiger One Two Three Four has opened in front of the same Covent Garden store until 21 December offering complimentary drinks (created by espresso and tea bar Café Vins) inspired by its quartet of new perfumes. Of course, afterwards visitors are “welcome to head to our store to experience the perfume range”.
As for the four “distinctive scents”, the collection “symbolises the beauty of contrast” under the theme ‘Wearing Quiet Radiance’.
The line, we’re told, draws inspiration from the “harmonious blend of heritage and modern innovation, merging craftsmanship with contemporary design, contrasting vibrant dynamism with structured order, and showcasing a refined sensibility towards materials, essential elements that have defined Onitsuka Tiger’s legacy”.
Specifically, Onitsuka Tiger One has a “multi-dimensional radiance” featuring green notes and mint, lemon and mandarin, white florals including jasmine, enhanced with while patchouli, leather, and guaiac wood; Onitsuka Tiger Two has a “mysterious clarity” combining bergamot, lemon, geranium, powdery musk and sandalwood; Onitsuka Tiger Three is a “warm, textured scent rich with depth” featuring orange, spicy Angelica, violet and sea accords; and Onitsuka Tiger Four has an “awakening freshness [leading to] a spicy, sensual finish” with peppermint, bergamot, absinthe, nutmeg, vanilla and vetiver.
