On Holding reported its Q4 and full-year results on Tuesday and the numbers showed that the company — which is backed by tennis star Roger Federer — continues to grow fast.
On
It beat its own guidance across all metrics. Net sales rose 29.4% reported and 33.2% constant currency (CC) to CHF 2.318 billion (€2.4bn/£2bn/$2.6bn).
The gross profit margin was 60.6% with adjusted EBITDA up 40% to CHF 387.6 million and net income up 204.5% to CHF 242.3 million. The adjusted EBITDA margin was 16.7%.
The company said the results “underscore On’s ability to drive continued strong growth alongside increasing profitability and significant cash flow generation”.
In Q4 alone, the business accelerated as fast as it hopes runners will when wearing its shoes. Net sales rose 35.7% reported and 40.6% CC to CHF606.6 million.
Net sales in EMEA, the Americas and Asia-Pacific increased by 33.1%, 33.9%, and a stunning 124.6%, respectively, on a CC basis, while net sales for shoes increased by 33.6% to CHF568.8 million, for apparel by 77.5% to CHF32.6 million and for accessories by 80% to CHF5.2 million.
Adjusted EBITDA increased 38.3% to CHF99.4 million and Q4 net income increased 434.6% to CHF89.5 million from a CHF26.8 million loss in the previous fourth quarter.
It said the strong performance was supported by its “ability to convert on the rapid rise in brand awareness across the globe. The significant brand momentum drove strong traffic to On’s e-commerce channel and global retail stores (of which there are now almost 50), resulting in a record high DTC share of 48.8% of net sales in the fourth quarter”.
And driven by the significant DTC share expansion and strong full-price demand throughout the holiday season, On reached a record-breaking gross profit margin of 62.1% in Q4, the highest in the company’s public history.
The year’s and quarter’s results were also helped by it achieving “several significant milestones” in 2024, including the unveiling of its innovative LightSpray technology and surpassing CHF100 million in apparel net sales.
It expects “continued strong growth and profitability expansion in 2025” and for the full year is forecasting CC growth of at least 27%, translating to net sales of at least CHF 2.94 billion at current exchange rates. The gross profit margin should be around 60.5% with an adjusted EBITDA margin in the range of 17%-17.5%.
As it celebrates its 15th anniversary and enters the second year of its Dream On 2026 strategy, it said it “aims to build on its broad-based momentum. Supported by an exciting product pipeline, On intends to continue creating memorable brand experiences on the world’s biggest stages and further establish its position as the brand of choice for the customer seeking the unique combination of performance, design and sustainability”.
Global denim brand Levi’s has onboarded Indian music artist and actor Diljit Dosanjh as its new brand ambassador.
Levi’s onboards Diljit Dosanjh as global brand ambassador – Levi’s
With this association, Levi’s aims to tap into the Punjabi artist’s cross-border influence and popularity to further fuel growth of its denim range.
Dosanjh will be seen endorsing the brand’s menswear range, including new loose and relaxed fits, reflecting the singer’s personal style.
Commenting on the association, Diljit Dosanjh in a statement said, “I’ve always admired Levi’s for the way it blends heritage with modern style. Denim is more than just clothing to me—it’s a statement. Partnering with Levi’s feels like the perfect fit.”
Amisha Jain, managing director South Asia at Levi Strauss & Co added, “Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s. His phenomenal journey perfectly aligns with our brand’s spirit of empowering self-expression through music, fashion, and culture. Together, we’re set to create something truly iconic.”
Following the massive success of Dosanjh’s ‘Dil-Luminati Tour’ merchandise, Levi’s expects this collaboration to boost sales of its denim range across the globe.
Italian luxury group Prada on Tuesday reported 21% growth in operating profit last year, in line with analysts’ forecasts, amid speculation about a potential acquisition of smaller rival Versace.
The group, which has been defying a slowdown in luxury demand and outperforming many of its peers, reported a 17% increase at constant exchange rates in net revenues in 2024, reaching 5.43 billion euros ($5.72 billion) and matching analysts’ expectations, according to data from LSEG.
Bloomberg News reported on Sunday that Prada is moving closer to a deal for Versace after agreeing to pay nearly 1.5 billion euros ($1.6 billion) for the business founded by the late Gianni Versace in the 1970s, where his sister Donatella has been the creative head for more than two decades. Italian newspaper Corriere della Sera reported on Tuesday that Prada is interested in the acquisition of both Jimmy Choo and Versace from Capri Holdings for a total outlay of between 1.5 billion euros and 2 billion euros.
The statement made no mention of the reports of a potential Versace deal and Chief Financial Officer Andrea Bonini said, “we don’t comment on rumours” when asked on a conference call about links to Versace and Jimmy Choo. Revenues grew by double figures across all regions, with the exception of the Americas region, which reported a 9% growth thanks to an improvement in the second half of the year.
The Asia Pacific region saw a good performance over the year, with 13% growth, with an improvement in the last quarter across all main areas. In the fourth quarter itself, retail sales, which account for most of the total sales, rose 18%, thanks mainly to the smaller Miu Miu brand. Growth at Prada’s main brand was more moderate, around 4% year-on-year in the period.
“Looking forward, while being mindful that the complex industry dynamics are likely to persist, our priorities remain unchanged,” said Chief Executive Andrea Guerra.
“At Prada, we have a clear opportunity to continue to drive market share, while at Miu Miu we shall consolidate its success,” he added. The group had a net cash position of 600 million euros at the end of December, which could help to fund a potential acquisition. ($1 = 0.9485 euros) (Reporting by Elisa Anzolin Editing by Keith Weir)
ASOS has a lot of headline-grabbing activity going on at the moment and following the recovering e-tail giant’s huge strategy announcement last week, now it has unveiled a brand new premium label.
ASOS Arrange
Called Arrange, and available exclusively via the webstore, it blends “directional design with a feminine edge”, we’re told. The company also said the label is “bringing a unique take on elevated dressing to ASOS’s audience of fashion-loving customers”.
“London-born and women-led”, Arrange offers “a capsule of standout occasion dresses and luxe essentials. Combining a couture sensibility with a practical mindset, each piece is designed and pattern-cut in-house from premium materials, and sized inclusively (from UK 4-30)”.
It’s interesting that the launch comes at the same time as rival Boohoo Group relaunches and rebrands PrettyLittleThing and it too is talking about luxury and elevation. It seems businesses once closely associated with fast fashion are aiming to move beyond that into a more highly-valued arena — and perhaps to focus less closely on a core 20-something audience.
ASOS Arrange
Prices reflect this. While not at luxury level, they’re far from the ‘buy it in every colour and wear it just a few times’ pricing of fast fashion’s heyday.
For instance, a chiffon pleat maxi dress is £160, a cutwork dress is £180, an embellished halter top is £120, a geo sequin dress is £250, a barrel jean is £65, leather city shorts are £150, a blazer is £120, and a knot detail T-shirt is £35.
ASOS said the new line’s signature design details – “oversized paillettes, hand-painted prints, bold colours, [and] experimental silhouettes” – appear throughout the collection.
Meanwhile the e-tailer said the accompanying campaign “spotlights the collection’s distinctive aesthetic: beautiful craftsmanship and unexpected pairings of cut, colour, proportion and texture. A dramatic embellished skirt is pared back with an oversized white T-shirt; an ice-blue trapeze top is styled with tobacco suede trousers; a red co-ord reveals an impressive attention to detail in its white contrast stitching.
“A selection of signature pieces, like the barrel-leg Sydney jean, recur from season to season – putting a refined spin on the most-wanted silhouettes and inspiring collection and curation over time”.
ASOS Arrange
Vanessa Spence, executive VP of Creative at ASOS, said “the designers’ passion for this premium brand shines through in the level of detail and craftsmanship in the collection”.