K-beauty retailer CJ Olive Young has officially entered the U.S. by establishing a local subsidiary in Los Angeles, with plans to open its first physical store in the market.
Olive Young expands into U.S. market with Los Angeles subsidiary. – Olive Young
To establish a strong foothold in the U.S., CJ Olive Young will localize key business operations, including product sourcing, marketing, and logistics, as part of its strategy to strengthen its global e-commerce platform.
Olive Young Global, the beauty giant’s online mall, is already available in 150 countries, with North America emerging as a key market and becoming a major contributor to the platform’s total sales.
To enhance the shopping experience for U.S. customers, CJ Olive Young plans to localize the global mall’s user interface, payment options, and product information display. The company will also analyze local consumer data to refine its product curation strategy, aligning with U.S. consumer preferences.
To complement its online presence, CJ Olive Young is currently evaluating potential locations for its offline store.
“The launch of our U.S. subsidiary marks a significant step in our mission to support small and medium-sized K-beauty brands in the global market and foster a sustainable growth environment for the industry,” said CJ Olive Young CEO Lee Sun-jung.
“We will continue to serve as a ‘growth booster’ for K-beauty worldwide, ensuring that the industry’s upward momentum remains strong.”
