Thirty-seven days and counting: Elizabeth Scarlett, lifestyle and accessories brand has Valentine’s Day firmly in its sights, announcing a creative partnership with Dalloway Terrace, London’s dining destination at The Bloomsbury.

Bringing together two British brands “united by a shared love of beauty and storytelling”, the collaboration will see Dalloway Terrace transformed into an immersive space “celebrating love, nature and artistry”. It’s a trend we’re seeing more and more often with brands linking up with complementary destinations in a way that benefits both partners.

Inspired by Elizabeth Scarlett’s signature wildflower motifs – the terrace will feature a specially commissioned floral installation, “drawing guests into the brand’s romantic, nature-led world”.

At the heart of the partnership is a limited-edition Afternoon Tea, specially created to celebrate the partnership with a special menu (pastries and sweets inspired by the brand’s signature storytelling).

To mark the event, every guest who books a space on the day will receive a complimentary limited-edition Elizabeth Scarlett love heart stripe pouch (RRP £38), created for the collaboration. Some of the proceeds will also be donated to wildlife conservation.

Elizabeth Petrides, founder of Elizabeth Scarlett said: “We wanted to create a moment where guests can slow down, look closer, and feel immersed in the natural world – even in the heart of the city. From the wildflowers that surround you to the wildlife artwork at the core of our brand, it honours the magic that happens when artistry and nature meet.”