Luxury streetwear brand Off-White has expanded its retail footprint in India and opened its first store in New Delhi. Located in the metro’s DLF Promenade mall, the store is the brand’s second in the country, following its offline debut in Bengaluru, which opened in April this year.
Inside Off-White’s new store in Delhi – Off-White
Located on the ground floor of the mall, the new store offers a selection of men’s and women’s ready-to-wear, bags, footwear, and a selection of lifestyle pieces. The sleek interior mixes industrial style metal with curved lines and a small seating area, with a bright blue table offering a pop of colour.
“The new store marks another significant milestone in the brand’s growing presence in the country, bringing its globally celebrated vision of contemporary luxury closer to the capital’s fashion-forward audience,” the business announced in a press release. “With its continued expansion in India, the brand brings not just collections but a mindset that challenges conventions and celebrates individuality.”
Off-White retails in India in partnership with omni-channel business Brand Concepts Ltd, which also distributes licensed brands including Tommy Hilfiger, Juicy Couture, Superdry, and Aeropostale in the Indian market.
Off-White was founded by the late designer Virgil Abloh and is known for its blending of fashion, architecture, music, and art. The brand is part of Bluestar Alliance’s portfolio. The global brand management business counts over 600 licensees and has a network of over 500 branded retail stores, reporting more than $13 billion in global retail sales.
