Recently launched U.S. luxury sportswear brand Off Season announced on Tuesday the appointment of Victoria Picca as president.
Victoria Picca – Courtesy
As president, Picca will lead the company’s business operations, brand strategy, and growth initiatives, including future licensing partnerships, global expansion opportunities, and continued product innovation. “Off Season is building something truly special—where fashion, sport, and cultural relevance come together in a new way,” said Picca. “I’m thrilled to join Emma and Kristin at this pivotal moment and help lead the charge as we expand our reach, deepen our impact, and create something lasting.”
With decades of experience in the sports, media, and commerce industries, specifically in licensing, strategic partnerships, and business affairs, Picca joins Off Season from Fanatics, where she served as senior vice president of business affairs, overseeing Fanatics licensing management and a global portfolio of more than 700 licensees.
During her tenure, she was instrumental in negotiating agreements with major sports leagues and clubs, helping drive more than $2 billion in sales.
Prior to Fanatics, she spent 14 years at the NBA, rising to senior vice president, licensing and business affairs, where she led the league’s global licensing strategy and helped shape impactful brand partnerships. “Vicky’s exceptional leadership and business acumen will be a game-changer for Off Season,” said Emma Grede, CEO and co-founder of Off Season. “Her expertise will play a crucial role as we continue to scale, push boundaries, and solidify Off Season as a dominant force in the market.”
Off Season launched in January as a collaborative project between Grede the National Football League, Kristin Juszczyk and Fanatics. Launch as a luxury fashion brand that redefines the intersections of football, sports and fashion, the first Off Season boasts puffer vests, puffer jackets and long coats that represent the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills.
Leveraging its license with the NFL Players Association, the brand also incorporate NFL players’ names and numbers into its designs.
The Off Season collection is available in sizes XS–XXXL, with prices ranging from $295 for vests to $495 for long coats.
“Emma and I couldn’t be more excited to welcome Vicky to the Off Season team,” added co-founder Juszczyk. “Her deep understanding of sports licensing and her passion for forging innovative partnerships make her the ideal fit for this next phase of our journey. We are confident that her leadership will elevate Off Season to new heights, seamlessly blending fashion and sports in a way that genuinely connects with fans.”
Fashion and homewares brand La Redoute has launched its latest UK collaboration with the brand’s newest ambassador, author, podcaster and columnist Louise Thompson.
The reality show star (she originally appeared in Made In Chelsea) has become a popular lifestyle influencer in recent years.
The range brings together Thompson’s “unique aesthetic to life through an exclusive edit, blending effortless elegance with her distinct personal touch”.
And for an edit, it’s extensive, featuring 100 pieces across fashion and interiors offering both wardrobe essentials and homewares pieces.
Of the spring/summer fashion edit, there are 26 curated pieces “that transition through the seasons”. From pastel knit jumpers to blazers and ballet-style flats, and we’re told “each item reflects Louise’s effortless yet refined approach to dressing”.
The interiors edit comprises of over 70 homewares pieces, with staple wooden furniture, soft furnishings and decorative accents.
Sarah Link, marketing director at La Redoute, said: “Louise’s passion for style and clean-cut aesthetic is something which aligns perfectly with La Redoute’s ethos, which makes this collaboration such an idealistic one.”
The La Redoute x Louise Thompson edit is available online, with prices starting from £14.99.
Returning for a sixth consecutive year, both Westfield London and Westfield Stratford City malls become the capital’s leading destination for the annual London Eid Festival.
Europe’s largest Eid al-Fitr celebration, it’s taking place until 6 April at Westfield London, followed by Westfield Stratford City (11-13 April), with the events expected to draw over 300,000 visitors across both weekends – “rivalling the footfall typically seen on Boxing Day at the centres”, operator Unibail-Rodamco-Westfield said.
Organised by Westfield Rise, its in-house media, brand partnerships, and experiential agency, the events span 4.2 million sq ft across indoor and outdoor event spaces. The festival features a mix of live entertainment, immersive brand activations, food markets, and international retailers from Turkey, Malaysia, Dubai, and beyond.
Westfield Square will host a main entertainment stage, showcasing appearances from community celebrities and VIPs. Inside, visitors can explore over 80 international concession stands across The Atrium at Westfield London and The Arena at Westfield Stratford City, offering everything from modest fashion and boutique gifts to children’s books and homeware.
Melanie Lalou, director of Westfield Rise, Northern Europe, said: “The London Eid Festival is a prime example of how Westfield Rise connects brands with communities through immersive activations. Our event spaces host everything from interactive pop-ups to large-scale cultural celebrations, with live entertainment, vibrant food markets, and striking creative displays across our digital OOH network. This festival highlights the power of experiential engagement, bringing brands and diverse audiences together in a meaningful way.”
Fasahion/lifestyle retail group Matalan has launched a 27-piece collection in collaboration with fashion brand Little Mistress and TV personality Vicky Pattison.
She’s only the latest in a series of reality TV show stars to link up with a retailer on a signature collection. She rose to prominence originally on the Geordie Shore show.
We’re told it’s a collection that brings together “the best of on-trend designs with Matalan’s signature commitment to great quality fashion at affordable prices”.
From dresses and tailored jumpsuits to casual blouses and statement skirts, the collection covers a variety of day-to-night styles, “reflecting Pattison’s personal style”. It comes in “bold hot pink, fiery red, and playful florals”.
With prices starting from just £18 and in sizes from 8-22 the collection is now available in-store and online.
Matalan’s buying director, Laura Wiard said: “The collection reflects the latest trends, while ensuring we stay true to Matalan’s mission of providing stylish fashion at accessible prices.”
Mark Ashton, founder and MD at Little Mistress, added: “We’ve worked hard to create a collection that’s not only fashionable and versatile but also accessible for everyone. It’s all about empowering women to feel their best, no matter the occasion. We’re confident that this collection will resonate with customers and help them express their own unique style.”