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O&CC hires Brandnation for modernisation push

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Creative communications agency Brandnation has been appointed to handle the PR for retailer Outdoor and Cycle Concepts (O&CC) – the group behind British retail brands Cotswold Outdoor, Runners Need and Snow + Rock. 

An integrated brief spans PR, influencer marketing, creative campaigns and corporate communications across the group’s three businesses. The account will be led by Joe Murgatroyd, partner and creative director at Brandnation. 

The appointment comes at a time when O&CC is set to embark on a period of modernisation throughout the business “a focus within the brief which Brandnation will support in navigating”, the agency said. 

O&CC marketing director Lucy Sutton said: “Brandnation was able to demonstrate a dynamic mix of energy, creativity and expertise that will help elevate our brands to new heights in 2025. 

“[The aim is] to reach audiences in new ways through integrated creative storytelling – narrating the stories that will inspire people to enjoy their time outdoors to the full.” 

The account win builds on the agency’s experience in the active outdoor sector that includes Columbia Sportswear, Merrell and Kathmandu.

In November, Brandnation announced new owners with its founder and managing director Mary Killingworth selling her majority stake in the business to an Employee Ownership Trust (EOT).

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PFW Tuesday: Alaïa and Undercover

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A major revival and a veteran celebration were the key stories in Paris Fashion Week Tuesday, as Pieter Mulier presented his latest collection for Alaia in the brand’s spanking new HQ, and Jun Takahashi feted his 35th anniversary show.
 

Alaïa: Abstract geometry in the 11th arrondissement

On a chilly evening, Pieter Mulier presented a collection characterized by geometric abstraction for Alaïa, a noble manner to inaugurate the house’s brand-new headquarters in north Paris.

Alaïa fall/winter 2025 collection in Paris – Alaïa

Both the new HQ and the Rue St. Servan were not fully finished causing a chaotic entry and exit from the show. Nonetheless, located just south of the famed Père Lachaise cemetery, the HQ trumpeted the renaissance of the house under the direction of Mulier, and the management of luxury behemoth, Richemont.

Though regarded as one of the greatest all-time designers, Azzedine Alaïa was notoriously stubborn – staging his rare shows months outside of fashion seasons, and, hence attracting few actual buyers. And ending a modest success given his innate talent.

Mulier to his credit manages to balance commercial with creditable, cool with cash register. His vision of Alaïa is respectful of his DNA, even as he extends its domain with unexpected materials and far more global influences.

This season, the Belgium-born designer explained he sought inspiration from multiple cultures: Bolivia, North Africa and the U.S. Yet there was nothing eclectic or culturally appropriative about the resulting clothes.
 
His revamped grass skirts, ethnographic headgear or Andean riffs all felt very new. The opening cowl headgear used with semi-sheer woolen tops or faux-leather puffer great coats with balloon necklines were all impressive. As was his super-heroine leather basketweave tops and slashed away blazers – Catherine de Medici on the Amazon.
 
Pieter cut shearling/mink coats and double-face cashmere coats diagonally with great flourish. All of them looked great. That said, it was far from a flawless display: due to too many repetitive pleated dresses and some overly theatrical shapes. A tad too many clothes for a runway and not real life.
 
But all told, this was a rather sublime collection cementing Mulier’s reputation as a fashion leader.
 
“The idea is to take the very essence of an idea or a garment and make it say ‘new’,” commented Mulier post-show. 
 
And, new this collection certainly was.

Undercover: Nostalgic, but not really

There are few more talented but willfully eccentric designers today than the great Jun Takahashi, whose 35th-anniversary collection of his brand Undercover actually commemorated his 20th-anniversary collection. Well, sort of.

Undercover – Fall-Winter2025 – 2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

His winter 2005 collection was entitled “but beautiful… part parasitic, part stuffed”. This season, his winter 2025 selection was named “but beautiful 4…”
 
Takahashi’s first clever idea was combining jogging pants from Champion with tailored jackets. A look that generally is slobby. But in Jun’s skillful hands, led to a poetic sense of comfort. Joggers with worn safaris or butterfly speckled blazers.
 
Two decades ago, his collection referenced Patti Smith and stuffed animals. This season, the entire soundtrack was from Nina Simone. From punk rock to soulful poetry, rather like these clothes. While the cast was composed of several familiar figures from Paris hipster world – like singer Joana Preiss.
 
The stuffed animals, however, made a brilliant return at finale with some outlandish avant-garde taxidermy. From two mashed up puffer ball gowns like deranged peacocks, to a trio of phantasmagorical feather creatures with illuminated headbands.
 

Undercover – Fall-Winter2025 – 2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

Finishing a show bristling with ideas inside the Salle Wagram, a 19th-century wrought iron and pine floor dance that is an iconic fashion show location in Paris.
 
In terms of global recognition, Jun Takahashi and Undercover will always remain obscure. However, for fashion insiders, Jun will always retain a high rank in the designer pantheon. His unexpected juxtaposition of ideas and forms, his sense of fashion poetry, his ability to funnel bizarre inspirations to suggest a fresh new fashion universe. Takahashi is a great designer who will always be cherished in Paris. While this collection, and his previous ideas from 20 years ago, will be loved.
 

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TikTok parent ByteDance valuation rises in latest share buyback, sources say

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March 4, 2025

TikTok’s parent company ByteDance is offering to buy back shares at a higher valuation than six months ago as it launches a new share repurchase program for U.S. employees this week, two people familiar with the matter told Reuters on Tuesday. 

Reuters

ByteDance told its U.S.-based employees that it is offering $189.90 per share, the people said. The price marks an increase of 11% from the per share price of $171 in their share buyback program from a year ago and $181 from six months ago.

The new share price could value ByteDance at around $315 billion, according to another source, showing the recovery of one of the most valuable private companies from a valuation drop in 2023. 

The Chinese owner of the popular short video-sharing app’s regular share buyback program underscores its strong balance sheet, bolstered by growing domestic and global businesses—even as its popular app, TikTok, faces the threat of a U.S. ban.

Congress cited national security concerns when it passed a law last year requiring ByteDance to divest TikTok by Jan. 19, or face a ban in the United States.

The app used by 170 million Americans briefly shut down in the U.S. hours before the ban was slated to take effect, then resumed service after President-elect Donald Trump offered a temporary reprieve.

Trump postponed enforcement of the ban for 75 days to give ByteDance the opportunity to explore its options, and tasked Vice President JD Vance to oversee the process.

© Thomson Reuters 2025 All rights reserved.



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Nordstrom beats holiday-quarter sales estimates; CFO jumps ship to Starbucks

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March 4, 2025

Department-store operator Nordstrom beat Wall Street expectations for quarterly comparable sales on Tuesday and announced the departure of Chief Financial Officer Cathy Smith, who will join Starbucks as its new finance chief.

Nordstrom

Smith, 61, has been CFO at Nordstrom since 2023 and the company said it had initiated a search for her replacement.

The Nordstrom family teamed up with Mexican retailer Liverpool late last year to clinch a $4-billion deal to take the department-store chain private.

The company reported fourth-quarter comparable sales growth of 4.7%, compared with an estimate of 1.25%, according to data compiled by LSEG.

“Customers responded positively to the strength of our offering across both banners in the fourth quarter,” said Chief Executive Officer Erik Nordstrom.

The company, which reported a net earnings increase of 23% to $165 million in the quarter ended February 1, said that it would not provide an annual forecast due to the pending transaction.

It was originally scheduled to report fourth-quarter results after markets close on Tuesday. 

© Thomson Reuters 2025 All rights reserved.



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