Salewa has named Nol Gerritse as its new brand director, effective May 2. The announcement was made by the Oberalp Group, the owner of the brand specializing in mountain sports equipment.
Nol Gerritse
Gerritse, a Dutch native and U.S. citizen, has held senior positions at multinational companies, including Havaianas, Lululemon, Keen, Colgate, and Nike.
“Joining Salewa and the Oberalp Group represents an incredible opportunity for me to be part of a brand that is iconic in mountain culture and a leader in innovation,” Gerritse said. “I look forward to contributing to and shaping the new chapter of Salewa, celebrating its tradition while exploring new frontiers in design and performance.”.
“In Nol Gerritse, we have found a leader whose international experience across various industries will allow him to successfully develop our historic Salewa brand,” said Ruth Oberrauch, vice president of the Oberalp Group. “His global expertise and passion for the mountains align perfectly with Salewa and Oberalp’s philosophy, making him a key figure in our growth strategy.”
Founded 90 years ago in Munich, Salewa has grown into a brand generating €120 million in revenue. The company was acquired in 1990 by the Oberalp Group, which employs more than 1,200 people and owns brands such as Dynafit, Pomoca, Wild Country, Evolv, and Lamun.
