Nude Project makes German debut, opens its doors in Berlin

Nude Project is advancing its European expansion. The Spanish urban fashion brand has added Germany to the list of markets in which it has a retail presence: on Friday December 12, it opened a store on Alte Schönhauser Straße in Berlin.

The store is the brand’s first permanent location in the German capital, although it tested the market in the city last spring with a pop-up. With this opening, Nude Project now operates four international brick-and-mortar stores, alongside existing locations in Milan, Lisbon, and Amsterdam. In October, the brand crossed the Atlantic to make its first foray into US retail with a temporary pop-up in Miami.

The brand’s commercial network is complemented by its stores in Spain, spread across Madrid (it operates a store on Calle Fuencarral and another at La Roca Village), Bilbao, Valencia, Ibiza, and Barcelona. Also in the Catalan capital, where it is headquartered, Nude Project recently strengthened its logistics in collaboration with the specialised company Logisfashion.

Founded in 2019 by Bruno Casanovas and Alex Benlloch, the firm has become a phenomenon among younger consumers and has progressively expanded its catalogue in recent years, spanning both womenswear and menswear, as well as accessories.

Collaborations are a key part of the brand’s identity; in fact, it has just unveiled a new capsule with Playboy, its third joint launch. In financial terms, it reported revenue of €26 million in the 2023 financial year (the most recent figures available).