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NFL season sparks fashion collaborations From Pacsun, Off Season, Under Armour and Fabletics

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September 18, 2025

As the NFL season kicks off, a wave of fashion collaborations and campaigns are bringing sports culture deeper into the style conversation. From streetwear capsules to luxury outerwear, brands are leaning into the league’s cultural influence to connect with fans and fashion-forward consumers alike.

Pacsun

Pacsun x Aleali May. – Pacsun

Pacsun and designer Aleali May have launched the second iteration of their NFL x Aleali May collection. The limited-edition unisex lineup features graphic tees and hoodies with boxy, oversized silhouettes, thicker cotton fabrications, and a distressed wash on tees. Double-sided prints nod to May’s bold design approach, with the lineup representing 10 teams, including the Rams, 49ers, Raiders, Cowboys and Eagles.

“I designed these pieces to carry the spirit of the game, but in a way that feels effortless and everyday. It’s about creating styles that connect team pride to personal style,” May said. The collection launched September 16 in Pacsun stores, online, at team retail and on NFLShop.com, with tees retailing at $45 and hoodies at $80.

Off Season

Off Season NFL Puffers.
Off Season NFL Puffers. – Off Season

Luxury sportswear brand Off Season, founded by Kristin Juszczyk and Emma Grede, is expanding its cult NFL puffer collection. Following the success of its playoff-season debut, the new drop adds seven teams, including the Chicago Bears, Seattle Seahawks and Washington Commanders, to the original roster. Prices range from $285 for vests to $485 for long jackets, all crafted in premium fabrics with water-resistant finishes. The collection launched September 16 and is available for the first time at select Nordstrom stores and nordstrom.com.

“At Off Season, our goal has always been to push the boundaries of sports-inspired apparel,” said Grede. “With the new puffer line and all the additional teams added we’re excited to redefine how so many teams show up in fashion.” 

Under Armour

Under Armour’s “We Are Football”.
Under Armour’s “We Are Football”. – Under Armour

Under Armour debuted a new campaign earlier this month, “We Are Football”, positioning the company as both a performance innovator and cultural player in the sport. The campaign stars Justin Jefferson, NFL wide receiver for the Minnesota Vikings, and Diana Flores, a global ambassador for women’s flag football, alongside other athletes, with rapper Gunna bringing music crossover appeal. The initiative highlights UA’s signature gear such as HeatGear and Blur Pro Cleats, as well as its new collaboration with Mansory.

“Born on the football field, Under Armour’s mission has always been to make athletes better and push the game forward. That foundation set the stage for We Are Football – a campaign that comes to life on the field, highlighting the athletes, products, and culture driving the sport today,” said Tyler Rutstein, SVP, global brand & Americas marketing at Under Armour.

Fabletics

Fabletics x Ja’Marr Chase.
Fabletics x Ja’Marr Chase. – Fabletics

Activewear brand Fabletics announced its first professional athlete ambassadorship with Cincinnati Bengals wide receiver Ja’Marr Chase. Chase will join Kevin Hart as a face of Fabletics Men, a $300 million division launched in 2020. His first collection is slated for early 2026.

“I’ve always been a fan of Fabletics because we both believe confidence and fashion go hand in hand. Their gear not only performs at the level I need, but it also has a bold look that helps me stand out, no matter what I’m doing, 24/7. This partnership is about turning my vision into a style that inspires everyone,” said Chase.  

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Platinum hits 17-year high as tight supply doubles price in 2025

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Bloomberg

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December 18, 2025

Platinum extended its steep rally to a 17-year high, driven by tight supplies and elevated trading activity in a new Chinese futures contract.

Platinum jewellery is one of the main uses of the precious metal – Platinum Days of Love- Facebook

Spot prices climbed as much as 4.9% on Wednesday, and have chalked up gains of more than 2% each day since Thursday. The metal has more than doubled this year, set for the biggest annual gain in Bloomberg data going back to 1987.

The surge has come as the London market shows signs of tightening, as banks park metal in the US to insure against the risk of tariffs. Exports to China have also been robust this year, and optimism for the nation’s demand has been bolstered as futures recently began trading on the Guangzhou Futures Exchange.

Highlighting the tight supply, the annualised cost of borrowing platinum for one month was at about 14% on Wednesday in London, a historically high level that indicates traders are unwilling to part with metal while inventories are low. 

“We’ve got this really tight environment globally, with three-way geographic competition for metal between the US, Europe, and China,” said Ed Sterck, director of research at the World Platinum Investment Council. “You’ve still got really elevated lease rates, which is indicative of a shortage of metal.”

Against a tight background, the metal has been hit by a wave of investment that poured into precious metals this year, a rush that helped silver to also double in price and soar to a record.

As traders wait for the outcome of Washington’s Section 232 probe- which could lead to tariffs or trade restrictions on platinum- more than 600,000 ounces of the metal are sitting in US warehouses, an amount much higher than usual. 

In China, the newly launched platinum futures on GFEX have attracted a wave of speculators, with prices rising well above other international benchmarks. 

While Sterck said trading volumes on the new offering were significant, he noted that the contract wasn’t yet fully open for non-domestic traders to take advantage of premium prices by sending platinum to China. Smoothing out the arbitrage process would make it easier for the futures contracts to pull global benchmarks higher, as inflows cause other markets to tighten.

The exchange has shared ambitions about opening vaults overseas in the future, to take a larger role in the price discovery process, according to Sterck.

“China’s the biggest market in the world for a lot of commodities, but hasn’t necessarily been as influential in global price discovery yet,” he said. 

Platinum is on course for a third annual deficit this year, helped by supply disruptions in major producer South Africa. The auto and jewellery sectors are among the biggest consumers, but high borrowing costs have been an issue for manufacturers that use the metal to produce goods ranging from chemicals to glass to laboratory equipment. Industrial users often choose the less capital-intensive option of leasing, rather than buying the commodity outright. Given the cost of borrowing, a move to buying instead could propel prices higher.

The electric-vehicle transition had long weighed on platinum and its sister metal palladium, both of which are used in catalytic converters to filter pollution. Still, slower-than-expected adoption of EVs in some markets has boosted sentiment, and the European Union this week eased requirements that would have halted sales of new gasoline and diesel-fuelled cars starting in 2035.

Platinum was up 2.2% at $1,885.40 an ounce by 3:55 p.m. in London. Sister metal palladium gained as much as 3.1%.



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Douglas reports sales and earnings growth, considers expansion into the Gulf region

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DPA

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December 18, 2025

The perfumery chain Douglas posted higher revenue and earnings in the 2024/25 financial year. However, in the final quarter the company felt the impact of greater customer price sensitivity and intensifying competitive pressure from discount promotions, Douglas said in Düsseldorf on Thursday. In the financial year to the end of September, revenue rose by 2.8% to just under 4.6 billion euros. Earnings before interest, taxes, depreciation and amortisation (EBITDA) improved by 3.6% to 756.5 million euros.

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“In a very volatile and therefore challenging year, we delivered results broadly in line with expectations,” said Group CEO Sander van der Laan. He expects the European premium beauty market to remain on a growth trajectory, although consumer uncertainty could persist. For the new 2025/26 financial year, Douglas anticipates a slight increase in revenue to between 4.65 and 4.8 billion euros, while the adjusted EBITDA margin is likely to decline from 16.8% to around 16.5%.

In the medium term, Douglas is targeting low- to mid-single-digit percentage growth and a stable adjusted EBITDA margin. The company is also exploring expansion beyond Europe: Group CEO van der Laan sees significant potential in the Gulf region, given its affluent clientele, and is considering market entry. A final decision is expected during 2026.

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India’s key export state says US tariffs decimating industries

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Bloomberg

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December 18, 2025

One of India’s richest states that’s heavily reliant on exports said high US tariffs are causing “irreparable damage” to businesses in the region and called on Prime Minister Narendra Modi to urgently seek a trade deal with Washington.

Tamil Nadu’s chief minister M K Stalin – MK Stalin- Facebook

M. K. Stalin, the chief minister of Tamil Nadu, said export orders have dried up in some districts, resulting in a daily loss of 600 million rupees ($6.7 million) in revenue. In Tiruppur district- also known as the knitwear capital of the nation- there’s been “a staggering wipe out” of 150 billion rupees in confirmed orders, forcing production cuts of up to 30%, Stalin said in a letter to Modi on Thursday.

US President Donald Trump slapped tariffs of 50% on Indian goods in August, one of the highest rates in the world, slashing exports to India’s biggest market and threatening Modi’s manufacturing ambitions. Despite months of negotiations and New Delhi officials expressing optimism of a deal soon, both sides remain locked in talks without any clear sign whether the tariffs will be lowered. 

Stalin, who is part of the opposition and often critical of the Modi government, described the situation in Tamil Nadu as an “escalating crisis” in his letter to the prime minister. The resulting economic setback has pushed many small and medium enterprises to the “brink of collapse,” he added.

The US is India’s biggest export market and the high tariffs have impacted labour-intensive sectors such as textiles, gems and jewellery, and leather and footwear, forcing the federal government to step in with relief measures for exporters.

“The current trade stalemate is not merely an economic setback but a looming humanitarian challenge due to the irreparable damage caused by the tariffs,” Stalin said in his letter. 

Ruled by the Dravida Munnetra Kazhagam party, Tamil Nadu is one of India’s largest exporting hubs for textiles, electronics, leather and footwear, and automobiles. As the country’s most industrialised state, it competes with Vietnam and Mexico and is home to Apple Inc. factories. Mobile phone exports are currently exempted from Trump’s tariffs.

Tamil Nadu contributes 28% to the nation’s textile exports and employs around 7.5 million people in the sector, Stalin said. The leather and footwear industry in the state contributes 40% to the nation’s sectoral exports and employs over one million workers, he said. 

“In this context, I implore you to prioritise resolution of this tariff issue through bilateral agreement at the earliest possible juncture,” the letter said. 

Chandrababu Naidu, chief minister of Andhra Pradesh state who is Modi’s coalition partner in the government, has also raised concerns about the damage the high US tariffs is having on the state’s shrimp exports. 



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