Hublot announces NFL superstar Patrick Mahomes as a brand ambassador, bringing his record-breaking legacy to the world of high-end watchmaking
Patrick Mahomes joins Hublot’s elite – AFP
Hublot, the luxury Swiss watchmaker renowned for its bold designs and exceptional craftsmanship, has named three-time Super Bowl champion and Kansas City Chiefs quarterback Patrick Mahomes as its latest brand ambassador. Known for his disruptive talent and dynamic presence, Mahomes perfectly reflects the spirit of innovation and excellence that defines Hublot’s timepieces and partnerships.
Patrick Mahomes said, “Partnering with Hublot is an honor — it’s a brand that understands the value of timeliness, precision, and also performance. I’m proud to be a part of a legacy that was built on mastering time with style.”
A game changer in the world of sports
Renowned for his athleticism and unmatched poise under pressure, Mahomes has redefined the quarterback position. His list of achievements includes three Super Bowl victories and two MVP awards. His playing style, leadership, and ability to elevate every game have made him one of the most exciting figures in global sports.
Much like Hublot, Mahomes represents precision and performance — consistently challenging expectations and pushing limits. He remains the only quarterback to throw over 5,000 yards in both college football and the NFL in a single season. He reached 300 career touchdown passes faster than any other quarterback in league history, holds the record for the most total yards in a single NFL season, and became the youngest QB to start in four Super Bowls.
With multiple league titles and MVP honors, Mahomes is not just playing the game — he is transforming it. His pursuit of greatness mirrors Hublot’s commitment to performance, innovation, and style. Mahomes embodies what the brand calls “passionate singularity” — a rare mix of vision, talent, and unrelenting ambition that positions him as one of the most electrifying athletes of his generation.
In addition to his on-field achievements, Mahomes shares Hublot’s appreciation for horology, cutting-edge design, and staying ahead of the curve — making this collaboration a natural alliance between two icons of performance.
Excellence and record-breaking ambition
Hublot’s long-standing ties to elite sports figures include past partnerships with icons like Usain Bolt, Novak Djokovic, and Kylian Mbappé. With Mahomes, the brand continues its tradition of collaborating with athletes who redefine excellence and elevate the global sports landscape.
“There are good players. Great players. And then, there’s Patrick Mahomes! Patrick is a true champion who represents everything that Hublot stands for. He is a leader, he has a vision, and he brought a new style of play to the game for its beauty — all of this with confidence, passion, and instinct. At Hublot, we recognize that mindset: a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground. I have no doubt we’re up to great things next to Patrick, and I can’t wait for us to inspire billions around the world,” stated Julien Tornare, Hublot CEO.
Spanish label Toni Pons continues to expand its global retail network and has opened a new store in the US. The Catalan espadrille brand has opened in Miami Beach, Florida, at 1656 Lenox Ave. It is the brand’s second store in the state, following its opening at the end of 2024 in Boca Raton.
Interior of the new Toni Pons store in Miami – Toni Pons
The Spanish footwear brand, which will celebrate its 80th anniversary in 2026, announced the opening via its profile on the professional networking platform LinkedIn and described it as “a new chapter in its international journey.”
Based in Girona, the footwear brand was founded in 1946 and currently operates more than 50 company-owned stores in Spain and abroad. The online channel is also a key pillar of its business, and the brand is available at around 4,000 multi-brand points of sale across nearly 90 markets. In financial terms, the brand records annual turnover of approximately €32 million.
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In another change to Kering’s organisational structure: the group has announced that Bartolomeo Rongone, CEO of Bottega Veneta, will leave the group on March 31, 2026 to pursue new career opportunities.
Bartolomeo Rongone and Remo Ruffini – Moncler
The executive will step down from his role at Bottega Veneta on March 31, 2026, and will be appointed CEO of the Moncler Group with effect from April 1, 2026.
Under the Moncler Group’s new organisational set-up, Remo Ruffini will serve as executive chairman, retaining responsibility for creative direction and continuing to play a central role in governance and in shaping the group’s strategic direction.
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Puma will supply team kit to Formula One champions McLaren this season in a multi-year global deal that also covers activities in IndyCar, World Endurance from 2027, virtual racing, and the all-female F1 Academy series. No financial details were given.
Formula One F1 – Abu Dhabi Grand Prix – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – December 7, 2025 McLaren’s Lando Norris celebrates after becoming the 2025 Formula One World Champion – REUTERS/Jakub Porzycki
“Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global fanbase,” said McLaren Racing CEO Zak Brown.
McLaren previously had a deal with Castore, with some media reports suggesting that was worth 30 million pounds ($40.41 million) a year.
Puma also equip Ferrari and Aston Martin. Williams have meanwhile switched to US lifestyle brand New Era.
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