The Portuguese brand Next Memory’s solid perfumes, handcrafted in Lisbon, have been recognised in the Best Fragrance Packaging category at the Marie Claire US Fragrance Awards 2025.
The Portuguese brand’s solid perfumes were recognised in the Best Fragrance Packaging category at the Marie Claire US Fragrance Awards 2025 – DR
Conceived as a customisable experience, Next Memory’s solid perfumes allow customers to choose every detail: beyond selecting their fragrance, they can also choose the colour and material of the packaging, as well as a symbol or initials to be engraved on the case.
Emphasising in a statement that it is “the first Portuguese brand to earn this recognition from one of the most prestigious international lifestyle and beauty magazines,” Next Memory added that the competition jury commented on its solid perfumes and on its Ruby Flower perfume: “Your solid perfumes and Ruby Flower captivated us with their creativity, artisanal savoir-faire and brilliant execution.”
Dennis de Vries, founder and creative director of Next Memory, stressed that “this recognition is a milestone for Portuguese perfumery,” adding, “It means that our commitment to creating unique sensory experiences, rooted in Portugal’s cultural heritage yet conceived with the future in mind, is being celebrated beyond borders.”
Noting that “this achievement is not just an award,” co-founder Patrick van den Berg added that the accolade shows that Next Memory’s creations “are touching people in different cultures and contexts.”
“With this distinction from Marie Claire US, Next Memory is taking another step on its international journey, carrying with it the essence of Portugal, translated into perfumes that capture memories and awaken emotions,” the brand concluded.
Founded in Lisbon, Next Memory began as an atelier focused on celebrating Portugal’s cultural heritage through handcrafted fragrances and products. This purpose is reflected in the location chosen by the brand for its atelier and boutique – the historic JJ Fernandes pharmaceutical laboratory, dating from 1899, on Rua de São José in Lisbon.
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Czech streetwear specialist Footshop told FashionNetwork.com about its ambitions for the French market. It has now set its sights on Rue de Rivoli in Paris’s 1st arrondissement for its French flagship, FashionNetwork.com has learned. The opening date for this sixth store has not yet been announced.
63 Rue de Rivoli (Paris 1st arrondissement) – Google Street View
With this address, Footshop secures a 237 square-metre, three-storey store, where the retailer will be flanked by menswear label Delaveine and Ray-Ban on one side, and by Bershka and Uniqlo on the other. Opposite, the building at 126 Rue de Rivoli, previously occupied by C&A, will in 2027 house a Radisson Collection hotel and 3,000 square metres of retail space.
Launched in Prague in 2012 by Peter Hajducek, Footshop will be well placed to attract shoppers from both Forum des Halles and the neighbouring Samaritaine. Aiming to become the European leader in streetwear, the company positions itself as a response to an increasingly discerning customer base.
The brand’s flagship in Prague – Footshop
This approach has prompted Nike, Adidas Originals, Puma, New Balance, Asics, and Birkenstock to collaborate with the retailer, which operates flagships in Prague, Budapest, Bucharest, Bratislava, and Warsaw, but relies primarily on online sales. The company recently said that its digital platforms, Footshop and Queens, are said to have generated 82 million visits and 585,000 downloads in one year.
After achieving sales of 61.6 million euros (75% generated internationally) in 2024, the company is expected to reach 82 million euros in 2025, representing annual growth of 40%.
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Donald Trump’s new tariffs have not curbed US textile and apparel imports, which held steady at $80.5 billion over the first three quarters. While China, the country’s leading supplier, saw shipments fall by 27% over the period, buyers simply shifted their orders to other Asian countries.
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The publication of these figures was delayed until December by the “shutdown,” which saw the US federal government shut down amid bitter budget negotiations. The consequences of the all-out tariff stand-off launched by the White House in April were widely anticipated; they can now be quantified.
China, the trade adversary singled out by Donald Trump, exported “only” $14.3 billion of textiles and apparel to the US market over nine months. This represents a 27% decline over the January to September period, yet China remains the US’s leading supplier.
Above all, China’s decline masks an acceleration in US orders from its direct competitors. Imports of textiles and apparel from South-East Asia rose by 15.9% to $24.3 billion.
A reshaping of US sourcing
Donald Trump sought to curb the influx of foreign production. In the end, the US president merely succeeded in shifting its origin slightly. To offset the new tariffs, US buyers turned to other countries that were sometimes less heavily taxed and, above all, offered lower production costs.
Vietnam, the US’s second-largest supplier of textiles and apparel, posted a 14.6% increase. In the ranking of suppliers, Vietnam is followed by India, up 10%, and, above all, Bangladesh, with a surge of 18.2%. Strong gains were also recorded by Cambodia (+25.8%), Indonesia (+12.9%), and Pakistan (+9.3%).
Imports from the USMCA area (US, Mexico, and Canada), where political tensions were high, remained broadly stable (-0.9%) at $3.8 billion, of which $3 billion came from Mexican production.
Europe holds steady
The European Union, the seventh-largest supplier of textiles and apparel to the US, posted a modest 1.9% increase to $4.04 billion worth of goods. This is a notable improvement on the 2.6% decline recorded in 2024.
Italy, at $1.9 billion, was stable over nine months, as was Portugal at $469 million. Germany accelerated by 9.3% to $373 million, while France rose by 2.2% to $330 million.
In the Euromed region, US customs figures show a 6.6% drop for Turkish goods, to $1.7 billion. Egypt was up 16.4% to $1.1 billion, while Morocco was down 16% to $177 million and Tunisia up 8.2% to $81 million.
Trends that began in January
This slowdown is all the more evident in light of the figures recorded in 2024. At that time, China exported $26 billion worth of textiles and apparel to the US, an increase of 3.5% that exceeded the total growth of American imports in this field (+2.6%).
After the election of Donald Trump and ahead of “Liberation Day”, the April 2 event marking the announcement of new tariffs, panic gripped US buyers. In the first quarter, they suddenly accelerated their textiles and apparel imports by 9.4% compared with the January to March 2024 period.
China captured only 3.6% of this increase, whereas other countries less targeted by Washington benefited far more from the situation. These included Vietnam (+14%), India (+20%), Bangladesh (+25%), Indonesia (+20%), Cambodia (+15.8%), and Pakistan (+10.5%).
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Just a stone’s throw from the bustle of Paris’ Les Halles, Ementa’s new boutique at 11, rue Montmartre gleams in green. The brand, ‘driven by friendship,’ has been revealing itself there, beyond its stained-glass doorway, since its official opening on December 6. It marks a new milestone for founders Emídio Silva, Nikita Gorev, and Raphael Castilho, whose adventure began amid Portugal’s markets.
Ementa opened its first boutique outside Portugal in Paris – Ementa
Born directly from the skateboarding world, Ementa launched in 2007. The three friends, then students at Academia da Amadora near Lisbon, shared the dream of creating their own label, inspired by the sponsor pieces from their sporting circle. They knew little about running a business, but that didn’t stop them. They took out a loan and financed production of their first thousand T-shirts.
A retail turning point beginning in 2021
By 2021, time had passed, but Ementa remained active. That year, an opportunity arose to open its first boutique at LX Factory in the Portuguese capital. The shop was fitted out almost entirely in the DIY spirit cherished by its founders. Around six months later, Ementa opened a second brick-and-mortar shop on Rua da Boavista, near Cais do Sodré, again in Lisbon.
The majority of its production is based in Portugal – Ementa
The third shop opened in 2023: Ementa’s flagship in Chiado, a lively district in southern Lisbon. ‘This project represented a far greater challenge than the previous ones,” the brand notes. “In 2024, we opened a boutique dedicated to collaborations with artists and exclusive collections, located right next to our first boutique at LX Factory,” it continues. The time then seemed ripe for Ementa to venture beyond the capital. On August 10, 2024, it inaugurated its fifth boutique, on Rua Sá da Bandeira in Porto- a ‘major challenge’ for the brand.
A mid-range positioning
This retail journey culminates today with the Paris opening. The brand also works with 27 stockists in total, including seven in France, one in Italy, two in Germany, and two in the Netherlands, with the remainder in Portugal. Its products are therefore available in several European countries. “Our aim is to be represented by avant-garde stockists with a sophisticated image and clear objectives,” says the brand.
Ementa draws inspiration from the world of skateboarding – Ementa
Drawing on its skateboarding heritage, the Portuguese brand’s offer spans a wide range of ready-to-wear pieces, including jackets, jumpers, screen-printed sweatshirts and T-shirts, cropped polo shirts, corduroy trousers, jeans, and accessories. As a lifestyle brand, Ementa also offers plenty of scarves, socks, sunglasses, caps, a few pieces of jewellery, and bags. Its prices sit below those of brands such as Palace Skateboards and Drôle de Monsieur, even though the majority of its production takes place in northern Portugal.
Ementa now aims to maintain a rhythm of a drop every fortnight, to bridge the gap between its autumn-winter and spring-summer collections. The brand hopes to continue its retail adventure with new openings, strengthening its existing boutiques, and international expansion.
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