Connect with us

Business

New studies show what people really use ChatGPT and Claude for

Published

on



Rival AI companies Anthropic and OpenAI have released dueling studies that paint a picture of how people are using their flagship products, ChatGPT and Claude. Both pieces of research analyzed large datasets of user conversations, examining work and non-work-related conversations.

While the two companies used different datasets and methods, OpenAI’s analysis suggests the consumer versions of ChatGPT are used mainly for personal and exploratory purposes, whereas Anthropic’s findings show Claude.ai and Claude API are primarily used for work-related tasks like coding, research, and education.

According to the study released by OpenAI, most ChatGPT conversations aren’t about work at all. Non-work-related messages made up more than 70% of all usage, up from 53% in June 2024, while work-related queries made up 27% of all messages, down from 47% of total conversations a year ago.

The research suggests that ChatGPT is becoming more of a general consumer product than an enterprise tool. The three most common ChatGPT conversation topics were categorized by researchers as practical guidance, writing, and seeking information: these three categories collectively account for nearly 78% of all messages.

However, it is worth noting that OpenAI’s dataset covered usage on consumer ChatGPT Plans (Free, Plus, Pro) and did not include non-consumer plans such as Teams, Enterprise, or Education.

When ChatGPT was used for work, the study found that users appear to derive the most value when using the chatbot like an advisor or research assistant, rather than asking it to perform tasks directly. The researchers argue in the study that ChatGPT boosts worker productivity primarily through decision support. It also found that users in highly-paid professional and technical occupations are more likely to use ChatGPT for work.

The study found that writing tasks, which included editing and drafting, were the most common work use, accounting for 42% of work-related messages and more than half of all messages for users in management and business occupations. Around two-thirds of these requests were to modify existing text rather than create original text from scratch.

The number of people using ChatGPT for coding tasks is even smaller, with only 4.2% of total messages related to computer programming, compared to Claude’s 36%. Technical Help, the umbrella category that included computer programming, also had the lowest apparent user satisfaction of seven categories that the study examined.

In contrast, research from Anthropic found that Claude is used heavily for work-related productivity, especially coding, education, and research.

Software engineering and coding were the dominant activities overall and ranked as the top tasks in every country where Claude is used. Among work domains, the fastest-growing areas are education, which has increased by 40% since December 2024 and now accounts for 13% of all use, and scientific research, which has grown by 33% and now represents 8% of usage. In contrast, traditional office and business tasks have declined: management-related tasks have fallen from 5% to 3%, and business and financial operations have decreased from 6% to 3%.

Businesses, particularly those using Claude through the API, primarily use the tool for automation-heavy work, often for “full task delegation,” with 77% of API tasks automated compared to roughly 50% on Claude.ai. The research suggests businesses are using the technology to automate rather than collaborate on work. These business-focused interactions are concentrated in coding, which accounts for 44% of API use, as well as administrative support. A further 5% of API usage is dedicated to developing or evaluating AI systems.

The dueling studies suggest that users are favoring specific models or products for different types of tasks.

ChatGPT is emerging increasingly as a personal or exploratory tool, used for writing, information-seeking, general advice, and casual interaction, while Claude is a more work-focused productivity tool, used heavily for coding, research, and business automation. For example, Claude has been popular among software engineers for some time. This market split also suggests that different AI companies could be carving out complementary niches rather than directly competing on all fronts.

Fortune Global Forum returns Oct. 26–27, 2025 in Riyadh. CEOs and global leaders will gather for a dynamic, invitation-only event shaping the future of business. Apply for an invitation.



Source link

Continue Reading

Business

AI is taking over managers’ busywork—and it’s forcing companies to reset expectations

Published

on



AI isn’t just a new tool for the modern workplace; it’s already quietly reshaping how some companies are organized. Companies including Amazon, Moderna, and McKinsey are already eliminating management layers, working to flatten organizations, and deploying AI agents to automate routine work. 

As AI rewrites the corporate org chart, humans can avoid some managerial drudgery, according to industry leaders at Fortune’s Brainstorm AI conference. Managers currently spend a lot of time bogged down with digital tools and administrative tasks, Danielle Perszyk, a Cognitive Scientist at Amazon’s AGI SF Lab, said: “Whether you are a manager or an IC, you are tethered to your computer screen, and all of the productivity apps that we are using are actually undermining our productivity.”

AI agents functioning as “universal teammates” and doing some of these tasks could help managers escape this cycle, Perszyk said, allowing them to focus on strategy. Aashna Kircher, Group General Manager in the Office of the CHRO at Workday, said this could free up managers’ time for other kinds of work. “The role of the manager will very much be as a coach and enabler and a team work director, which theoretically has always been the role,” she said.

Toby Roberts, SVP of Engineering and Technology at Zillow, said that the shift toward AI agents could fundamentally change management structure. Escaping day-to-day minutiae could allow managers to oversee larger teams, he said.

However, as AI automates more of managers’ work, companies may need to reset expectations around what management means in the AI age.

“Historically, we’ve measured management by the output of their teams, not necessarily by the human qualities of being a manager,” Kircher said. Organizations need to build “accountability and incentive structures around rewarding the things that are going to be absolutely critical moving forward for people leaders.”

What AI can’t do

AI can also have negative downstream effects on interpersonal relationships if it is overused or misused. When managers over-rely on AI for collaborative work, organizations risk deteriorating people’s ability to work together effectively, said to Kate Niederhoffer, Chief Scientist and Head of BetterUp Labs.

“Direct reports’ perceptions of managers go down the more they perceive AI and agents to be used in moments of recognition or providing constructive feedback,” Niederhoffer said. “People perceive that humans are better at these empathetic and more essentially human tasks.”

Some managers already struggle with the emotional side of leadership, with many becoming “accidental managers”—employees who were promoted for their professional talents rather than people skills. 

But AI’s “synthetic empathy”—even if it’s sometimes more consistent than human interactions—is not the answer, said Stefano Corazza, Head of AI Research at Canva. “The more AI there is, the more authenticity is valued,” he said. “If your manager really shows that he will spend time with you and cares, that goes a long way.”



Source link

Continue Reading

Business

Jeff Williams, who just retired from Apple after 27 years, got called to join Disney’s board

Published

on



The Walt Disney Company is looking to expand its board of directors, and it’s nominated Jeff Williams, the former Apple COO once considered heir apparent to CEO Tim Cook, to join. Williams, who served as Apple’s chief operating officer from 2015 until stepping down in July and finally retiring on Nov. 15, will stand for election as an independent director at Disney’s 2026 annual shareholders meeting.

“Jeff Williams is a highly accomplished executive who for decades helped steward one of the most innovative and admired companies that serves billions of consumers across the globe,” James Gorman, chairman of the board at Disney, said in a press release. “Jeff’s proven leadership and unique experience at the intersection of technology, global operations and product design make him a valuable nominee to our board as the company continues to focus on creative storytelling and groundbreaking innovation.”

​Adding Williams, an Apple veteran of 27 years, would expand Disney’s board from 10 to 11 members. The current board includes James Gorman as chairman, along with GM CEO Mary Barra; former Cisco executive Amy Chang; former Sky CEO Jeremy Darroch; Permira senior advisor Carolyn Everson; Michael Froman, president of the Council on Foreign Relations; Disney CEO Bob Iger; WE Family offices CEO and managing partner Maria Elena Lagomasino, Lululemon CEO Calvin McDonald, and former CVS president Derica Rice.

The nomination comes at a critical time for Disney. The company is investing heavily in AI, mixed-reality experiences, and streaming technology as it works to modernize its business model. Disney has established an Office of Technology Enablement to pioneer AI-driven personalization across its platforms, while Iger has described plans to transform Disney+ into “a portal to all things Disney” using AI.

Williams brings a track record that aligns closely with these priorities. During his nearly three decades at Apple, he was responsible for launching the Apple Watch and architecting the company’s health and fitness strategy. He also oversaw Apple’s design team after its longtime chief Jony Ive retired in 2019, while also managing the company’s global supply chain, service, and support functions.

“I have long admired Disney’s legacy of pairing imagination with innovation—leveraging new technologies in bold, creative ways to bring to life timeless stories and entertain its guests,” Williams said in a statement. “It is an honor to be nominated to the board of this storied company. I look forward to working with Disney’s talented leadership team and contributing to the company’s ongoing journey of creativity and excellence.”

Williams joined Apple in 1998 as head of worldwide procurement and played a key role in rescuing the very first iPhone launch in 2007 from becoming a total disaster. He was promoted to vice president of operations in 2004 and became COO in 2015. Two years prior to that, in 2013, he began leading the Apple Watch project, which launched in 2015, and subsequently spearheaded the company’s expansion into health and fitness.

His retirement from Apple was announced in July, with Williams saying he wanted to “spend more time with friends and family, including five grandchildren and counting.” He officially left the company last month after a transition period during which he continued overseeing Apple’s design team directly under Cook. Sabih Khan, who had been serving as senior vice president of operations, succeeded Williams as COO.

Disney shareholders will vote on Williams’ election, along with the re-election of the company’s current 10 directors, at the 2026 annual meeting, which will likely be in March or April. The board is also leading the succession process for Iger. Last October, Gorman said the company expects to name his successor in early 2026; his current contract runs through December 2026. ​



Source link

Continue Reading

Business

Instacart may be jacking up grocery prices using AI, study shows—a practice called ‘smart rounding’

Published

on



Instacart tried to replace “Yesterday’s price is not today’s price” with “Today’s price might not be the same price for everyone.” The online grocery giant is experimenting with algorithmic pricing that can cost shoppers an extra $1,200 per year, a study released yesterday found.

The methodology: In September, Consumer Reports and the progressive think tank Groundwork Collaborative used ~200 volunteers to check prices on 20 items in four cities. The volunteers simultaneously chose the same product from the same store and found price differences in ~75% of items. Costco, Kroger, Safeway, and Target were among the retailers included.

The price is not right for everyone

  • Instacart uses pricing tools from Eversight, an AI company it purchased in 2022, that can create as much as a 23% increase in prices for customers and 2%–5% jump in profit for stores, according to CR.
  • Experts told CR that Instacart was testing customers’ price sensitivity. This was confirmed when an email between Instacart and Costco that called the practice “smart rounding” was accidentally sent to CR by Costco.

Shop of horrors: This type of dynamic pricing, which has proliferated in the age of AI, can contribute to steeper costs, according to an academic paper released this year. And Instacart is all in on AI: The company and OpenAI just announced a partnership that will allow customers to cook up recipes in ChatGPT and pay for groceries without leaving the chat interface.—DL

This report was originally published by Morning Brew.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.



Source link

Continue Reading

Trending

Copyright © Miami Select.