UK fashion brand New Look has joined Dutch knitwear brand Rhea and Norwegian sports label Active Brands in signing up to ‘Brand Letter of Intent’, the appeal by international fashion brands to stop mulesing (live lamb cutting).
New Look
The trio takes the number of brands signed up to 100, four years after its launch by global animal welfare organisation Four Paws.
Sending a “clear signal for more animal welfare in the industry… to stop mutilation of 10 million lambs per year”, it urges the Australian wool industry “to stop the process by 2030, and transition to industry-proven alternatives that are kind to animals”.
The trio join leading names such Zara, Patagonia and Hugo Boss to publicly commit to excluding wool sourced from live lamb cutting. In the open letter, they call “to end this cruel practice”.
Rebecca Picallo Gil, wool campaign lead at Four Paws, said: “This global wave of support is a clear message. It is time for a kind solution to a global problem. The wool industry must evolve to meet the demands of modern brands and consumers who ask for cruelty-free fashion.
“It is time for all stakeholders to come together and push for an industry-wide change and end to this cruel practice and ensure a kinder future for millions of lambs in the wool industry.”
