UK trade show Source Fashion has unveiled its new “bold” retro-inspired brand identity alongside its 2026 creative theme in time for the next edition (12-14 January 2026) at Olympia London.
The creative theme, ‘Analogue Futures’, developed in collaboration with official fashion trend partner Trend Suite, “champions authenticity, slowness, community, and creativity in response to an increasingly digital world”.
Meanwhile, with an aesthetic rooted in 1980s and 1990s nostalgia, the reimagined Source Fashion “will bring together global makers, designers, and retailers to explore fashion as activism and expression, and to celebrate the power of real human connection”.
Source said Analogue Futures “represents a growing creative movement that values imperfection, tactility, and authentic connection.
“From the resurgence of film cameras, Polaroids, cassette tapes, and vinyl to the rise of repair cafés and limited-run collaborations, this new analogue underground is rejecting the frictionless feed in favour of slower, more human ways of creating and sharing”.
Suzanne Ellingham, Source Fashion event director, said: “Analogue Futures is about valuing moments, memories, and creativity that lasts longer than a scroll. This really speaks to the mindset of slowing down, thinking about what we buy, how we make. It also taps into the degrowth models, reducing volumes, valuing what we make, and who makes it. Fashion has always been activism and expression, and this theme allows us to explore it in a way that feels real and connected to a growing consumer mindset.”
