New global store openings from Roberto Cavalli, Louis Vuitton, Loewe, Polène, and dm

Roberto Cavalli has announced the opening of a new boutique at Via Santo Spirito 24 in Milan, in the heart of the Quadrilatero della Moda. The location also becomes the hub of the Roberto Cavalli Atelier, the Maison’s “temple of haute couture,” where the house’s creations have always come to life. Covering 160 square metres, the new store opens onto the street with a glass-fronted entrance and two flanking display windows; the interior design blends historic elements of Milanese architecture- as the original marble terrazzo flooring with decorations typical of early 20th-century Milan- with a contemporary language aligned with the Maison’s aesthetic.
 

The interiors are characterised by a neutral, luminous palette, with warm white walls paired with Roberto Cavalli Home beige fabric-effect wallpaper while furnishings and garment rails in polished champagne gold create a sophisticated atmosphere. The focal point of the space is a semi-circular wall clad in Roberto Cavalli Home wallcovering, embellished with the maison’s logo in polished gold, which shapes the layout and introduces the various retail areas; accessory tables in champagne gold and glass, perimeter rails, and integrated changing rooms guide customers through the shopping experience. A second level, dedicated to accessories and footwear, is arranged around a central relaxation area and is complemented by display systems for eyewear and belts.
 
Louis Vuitton has announced the opening of a pop-up store in New York, open until April and devoted entirely to its monogram, to celebrate the 130th anniversary of the French maison’s iconic motif. Located in SoHo and hotel-inspired, the pop-up offers a series of immersive spaces dedicated to the maison’s most celebrated designs: Speedy, Keepall, Noé, Alma, and Neverfull, as well as exclusive new editions of the monogram.

 
Visitors can explore the Keepall Lobby and the Noé Champagne Bar before heading to the Alma Terrace, while a dedicated service area showcases Louis Vuitton’s savoir-faire and allows customers to bring their bags in for repair. Visitors can also take advantage of personalisation services, including hot stamping and distinctive patches, offered exclusively at the pop-up.

Spanish label Loewe is continuing the global expansion of its Casa Loewe concept by opening a new boutique in Tokyo’s Ginza district, strengthening its presence in Asia with a space that is the brand’s second-largest store worldwide.

 
The new boutique reinterprets the brand’s Spanish heritage through the lens of Japanese design, with a palette of greens, earthy materials, and a façade clad in handmade ceramic tiles. Defined by a warm, luminous aesthetic, the Casa Loewe concept was first unveiled in 2016 at the brand’s flagship in Madrid; since then, it has gradually expanded to several major cities internationally, with notable openings in Seoul, Chicago and, most recently, Shanghai.
 
Polène, a French leather goods brand founded in 2016, has chosen Milan to inaugurate its first Italian boutique, at 37 Via Alessandro Manzoni, adding to the stores already present in Paris (two standalones and a corner inside the Le Bon Marché department store), New York, Tokyo, Seoul, London, Hamburg, Copenhagen, and Beijing (the last two both opened last November).

 
Conceived by Norm Architects, the project draws on Milanese architectural codes: understated, discreet façades and bright, detail-rich interiors. The 343-square-metre boutique is entered via a stone-dominated entrance inspired by Milanese flooring, followed by a space dedicated to textiles that leads into the world of leather; finally, the last area is clad in ceramics. The Craft at Work immersive experience extends the exploration with the Leather Orchestra: in a small dedicated space, visitors become conductors of an ensemble of leather panels, where material and sound meet in a unique performance.
 
The German chain dm will open its second store in Ravenna on January 15, a 550-square-metre space inside the Teodora Shopping Centre, reaching 96 stores in Italy and 11 in Emilia-Romagna.

 
“Every new opening is, first and foremost, an opportunity for us to build relationships and create value locally,” said Benjamin Schneider, CEO of dm Italia. “Being present in Ravenna with a second store… represents a concrete investment at the local level: nine employees will work there, within an environment that is consistently attentive to continuous training and service quality, hallmark elements of the dm approach, and its corporate culture.”