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new boutiques establish rue Saint-Honoré as a fragrance hub

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Nazia BIBI KEENOO

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March 18, 2025

Rue Saint-Honoré is elevating its fragrance scene in Paris’ 1st arrondissement, drawing top luxury brands. The iconic street will welcome new niche perfumery boutiques in the coming weeks, further cementing its status as a premier scent destination.

The upcoming Creed boutique onrue Saint-Honoré – FNW

French fragrance house Matière Première will open its first-ever standalone boutique at 306, rue Saint-Honoré, steps away from Christian Dior Parfums, Parfums de Marly, and Fragonard. The opening comes a few months after luxury giant Kering took a stake in the brand, which was founded in 2019 by Aurélien Guichard, Cédric Meiffret, and Caius von Knorring.

Another Kering-backed brand is also making its way to rue Saint-Honoré. Creed will open a boutique at 211, rue Saint-Honoré, taking over the space previously occupied by footwear brand Cosmoparis. Kering acquired the historic fragrance house, founded by James Henry Creed in 1760, in October 2023. At the time, Creed generated annual sales of €250 million and already operated a Paris boutique on rue des Saints-Pères in the 7th arrondissement.

In early April, Italian perfumer Acqua di Parma, part of the LVMH group, will open a boutique at 305 rue Saint-Honoré, near Byredo (Puig Group) and directly across from the upcoming Matière Première store. The brand—founded in 1916—is already present at La Samaritaine and BHV Marais and previously operated a boutique on rue des Francs-Bourgeois in the Marais. This district has also seen a growing number of beauty and fragrance brands set up shop.

Maison Crivelli is set to open on rue Saint-Honoré by the end of the year.
Maison Crivelli is set to open on rue Saint-Honoré by the end of the year. – FNW

By the end of the year, Maison Crivelli will also join the neighborhood, opening at 314, rue Saint-Honoré in the space formerly occupied by jewelry brand Satellite. Currently sold in 44 countries through 450 retail points, the independent fragrance house—founded seven years ago—will unveil its first standalone boutique.

According to trend forecasting firm NellyRodi, the global niche fragrance market is valued at nearly $3 billion (€2.7 billion) and is expected to reach $7.4 billion by 2031.

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LilySilk launches capsule collection with stylist Elizabeth Stewart

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Silk brand LilySilk has teamed up with Hollywood stylist Elizabeth Stewart to launch a capsule collection.

LilySilk launches capsule collection with stylist Elizabeth Stewart. – LilySilk

“We’re excited to unveil our exclusive collaboration with Elizabeth Stewart, the celebrated Hollywood stylist known for her exceptional eye for elegance,” said David Wang, CEO of LilySilk. 

“This partnership redefines the essence of effortless sophistication and timeless allure, merging LilySilk’s luxurious silk with Elizabeth’s unmatched styling artistry.”

The collection combines LilySilk’s commitment to sustainable luxury with Stewart’s signature styling expertise. It features six curated looks with 11 versatile pieces, rooted in luxury, comfort, and sustainability. 

Among them is the Denim Dossier, a fitted denim-inspired suit with a cropped jacket and high-waisted wide-leg pants. Urban Voyager offers a modern take on leisurewear with an oversized bomber jacket and jogger pants, while Versatile Vogue pairs a refined sweater with a satin skirt. 

Modern Mosaic presents a bold statement blouse that can be styled with tailored pants for work or jeans for a more casual look. Playful Palette showcases vibrant bowling shirts matched with tailored culottes, and Patchwork Paradise, offers a one-of-a-kind pajama set crafted from deadstock fabrics. 

“I work with many brands, and I’m always seeking out companies that truly consider their environmental impact,” added Stewart. “That’s why I’m thrilled to collaborate with LilySilk—our shared commitment to sustainability and quality makes this collection truly special.”

Earlier this year, LilySilk opened its first-ever U.S. concept store, in the Meatpacking District in New York. 

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Bershka introduces new footwear brand Out of Core in collaboration with Ral7000 Studio

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Roberta HERRERA

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March 18, 2025

Building on its commitment to creative partnerships, Bershka has teamed up with Ral7000 Studio to unveil a new footwear brand inspired by Y2K aesthetics and digital culture.

The Inditex-owned brand unveils its new label, Out of Core – Bershka

Named Out of Core, the brand draws its identity from external memory algorithms used in computing. This latest venture blends technological influences with functional design, promoting self-expression and individuality.

The collection spans four distinct conceptual lines, featuring styles such as silver-flower sneakers, virtual reality-inspired trainers, and boxing-style sports boots. Prices range from €69.99 for Mary Jane-style sneakers to €139 for Western-inspired heeled boots.

In addition to footwear, the brand also offers a range of minimalist, urban-inspired apparel and accessories. The collection’s color palette is dominated by shades of white, black, and soft pink. Key pieces include two cap styles priced at €12.99, alongside short-sleeved T-shirts, sweatpants, and hoodies available for €45.99.

The Out of Core collection, designed in collaboration with Ral7000 Studio’s footwear designer Agata Panucci, is now available on Bershka’s e-commerce platform and in select stores.

Founded in 1998, Bershka closed in 2024 with a retail network of 854 stores, including both standalone boutiques and franchises. The brand also operates in approximately 220 markets through its online platform.

Part of the Inditex portfolio alongside Zara, Zara Home, Oysho, Lefties, Pull&Bear, Stradivarius, and Massimo Dutti, Bershka reported €2.93 billion in revenue for the fiscal year 2024, reflecting an 11.8% increase from the previous year. Meanwhile, Inditex as a whole, led by Marta Ortega, saw sales rise 7.5% during the same period, reaching €38.63 billion.

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Isabelle Parize returns as CEO of Delsey

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Roberta HERRERA

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March 18, 2025

Isabelle Parize is stepping back into the leadership role at Delsey. As CEO of the French luggage and accessories brand from 2018 to 2021, Parize successfully guided the company through the challenges of the COVID-19 pandemic, which severely impacted international travel.
 

Isabelle Parize – DR

In June 2021, she handed over the reins to Davide Traxler, a turnaround specialist who, according to his LinkedIn profile, no longer holds the position. Parize, however, remained involved with Delsey as chair of the supervisory board.

Parize began her career at Procter & Gamble, where she held key strategic roles in marketing and brand management for 13 years. In 1994, she joined Henkel, where she served as vice president for Europe, Africa, and the Middle East. After a period leading Canal+ Distribution (part of the Vivendi Group), Parize became chair of the board at French beauty retailer Nocibé in 2011. In 2015, she was appointed CEO of the German group Douglas, which had acquired Nocibé the previous year.

In addition to her role at Delsey, Parize has served on the board of American cosmetics group Coty since 2020 and the board of Carbios, a leader in environmental biotechnology, since 2022.

Founded in 1946, Delsey Paris is a leader in premium luggage and ranks as the world’s third-largest luggage brand. Its collections are available online and at more than 6,500 points of sale in over 90 countries.

Delsey Paris, which opened a flagship store on the Champs-Élysées in Paris in April 2024, also operates 68 international boutiques, including several in Asia. The brand generates 40% of its sales in the United States.

After weathering the pandemic years, Delsey Paris has returned to solid growth, with 2023 sales increasing 20% to reach €250 million. A year ago, “Le Figaro” reported that this turnaround could pave the way for a change in ownership.

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