Global sportswear business New Balance has named Bollywood celebrity Janhvi Kapoor as its first Indian brand ambassador as it increases its focus on the fast-growing Indian market.
Janhvi Kapoor for New Balance – New Balance
“I’ve always admired New Balance for its dedication to innovation and celebrating individuality,” said Janhvi Kapoor in a press release. “It’s a brand that encourages you to own your story, and that’s something I deeply connect with. For me, fashion and fitness have always been about staying true to yourself- New Balance allows me to express that confidence and authenticity. I’m truly honoured to be part of the New Balance family and excited for this journey together.”
Active in both the Indian film and fashion industries, Kapoor is particularly influential amongst Indian youth. New Balance aims to harness her reputation for self-confidence and authenticity to further its own brand mission, in alignment with the spirit of modern India.
“We’re thrilled to welcome Janhvi to the New Balance family,” said New Balance’s country manager for India, Radeshwer Davar. “Our sponsorships are always co-authored- rooted in shared vision and mutual creativity- and Janhvi brings not just influence but genuine inspiration. Her passion, drive and individuality mirror the ethos that defines New Balance. She’s someone who continuously evolves, and together we’ll explore new dimensions of fashion and sports for our audiences in India.”
Established in Boston, US in 1906, New Balance employs 10,000 associates around the globe and reported worldwide sales of $7.8 billion in 2024. The brand retails in India from its brick-and-mortar store network and online with retailers including Ajio, Myntra, and Superkicks among others.
“India is one of the fast-growing markets across MEAI region for New Balance,” said Stuart Henwood, senior director of New Balance, Middle East, Africa, and India (MEAI). “Janhvi’s individuality and entrepreneurship spirit aligns to the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and wider MEAI region. Her energy, style, and commitment to excellence reflect the very spirit of our brand, and we’re delighted to welcome Jahnvi to the New Balance family.”
