New Balance in pie & mash shop takeover to celebrate London Marathon product launch

Pie & mash a staple diet for marathon runners? New Balance believes so and the US sportswear giant last week took over the famed M Manze Pie & Mash shop on London’s Tower Bridge Road to celebrate the launch of its new 1080v15 footwear alongside the official 2026 TCS London Marathon Training Range.

Some 1.3 million may have applied to take part in the 2026 TCS London Marathon on 26 April, but New Balance has designed and launched the new performance range for the 15,000-20,000 balloted participants.

So the just-released 2026 TCS London Marathon Training Range, becomes the first drop in this year’s official marathon collection.

The collection aims to provide runners with products that “celebrate the marathon journey, from first training miles to the finish line”. 

It said the release is built for the “training blocks leading to 26.2 miles” and will then be followed by the ‘Race Range’, launching  1 March.

The training range therefore offers “essential performance styles” suited to regular weekly mileage, “giving runners reliable options to use throughout their training plan, and across changeable winter-to-spring conditions”, it said.

Key pieces include the London Edition Marathon Jacket (£135), inspired by the original 1978 ‘Windcheater’ and the Athletics Heat Grid Half Zip LDN (£80) with heat technology “helping maintain warmth in cooler temperatures”. 

These sit alongside lightweight tops: the London Edition Athletics Long Sleeve (£50), London Edition Athletics T-Shirt (£45), and London Edition Race Day Ultra-Light Singlet (£75), “offering different fits and weights for a variety of runs”.

Bottoms include the London Edition NB Sleek Pocket Tight for men (£85), the London Edition NB Sleek High-Rise Legging 25″ for women, and two short styles – the London Edition RC Ultra-Light Short 3” (£45), and London Edition RC Essential Short 5” (£45).

The collection also features a bold colour palette, with all styles featuring co-branded designs and reflective details for visibility in low light, it said, with the range now available online and selected stores.

Meanwhile, the launch of the 1080v15 becomes New Balance’s “flagship neutral running shoe…positioned as the ultimate everyday trainer for marathon training and beyond”.

And finally that pie & mash connection. New Balance partnered with ‘Run The Boroughs’ (pictured above) to host a community run through the surrounding streets of Tower Bridge to mark the collection launches.

Bringing runners together from across the capital, the route “celebrated the boroughs that make up the marathon course, reinforcing New Balance’s deep connection to grassroots running culture and the communities that power it”, it said.