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New Balance and Arsenal star Bukayo Saka launch limited ddition Furon Colourway

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December 2, 2025

US sportswear brand New Balance has announced the global release of the Bukayo Saka ‘7egacy’ Edition football boot, a custom colourway of the Furon v8 designed with the England and Arsenal winger.

Image: New Balance x Bukayo Saka

The special edition boot combines New Balance’s “performance engineering” with a design that reflects Saka’s “creative vision illustrating his life both on and off the pitch”.

The star has worked closely with New Balance designers to create a style that showcases hand-illustrated graphics and symbols including a lion “to represent leadership, a bible and dove to reflect his faith”.

The boot “creates high impact on the pitch” via the anodised metallic film and a premium hologram plate treatment that amplifies the burgundy, silver, and white coloursways. In addition to the iconography is the player’s number 7, prominently featured on the heel foxing weld. ‘Saka’ is also written on the lace aglets and his personal logo is imprinted on the footbed.

“I wanted to create a boot that shares my story with the fans who inspire me every day. From faith to football, everything I care about is woven into this design,” said NB roster athlete Saka.

“New Balance gave me the freedom to be fully creative from the colours and textures and even the marketing campaign that surrounds this boot. I was involved in every step of the process and… now it’s up to others to create their own stories with them.”

To further illustrate the impact Saka has on youth football, the launch is centered around a community campaign ‘Through Their Eyes’, which highlights young athletes’ unique vantage point in London’s grassroots football scene.

Shot by eight young storytellers through the lens of a disposable camera, the campaign features a “raw, personal football experience” centered around the next generation of players.

These athletes will also get to partake in a community event which will celebrate their work and allow them to partake in workshops and panels that explore personal expression through football.

The New Balance Furon v8 Bukayo Saka ‘7egacy’ Edition is now available to purchase at newbalance.com for the suggested retail price of £230/€240 for adults and £65/€70 for juniors.

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France abandons bid for the total suspension of Shein’s website

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December 5, 2025

On Friday, France demanded a series of measures from Shein to demonstrate that the products sold on its website comply with the law, but dropped its initial request for a total three-month suspension of the online platform, which had been based on the sale of child-like sex dolls and prohibited weapons.

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At a hearing before the Paris court, a lawyer representing the state said that Shein must implement controls on its website, including age verification and filtering, to ensure that minors cannot access pornographic content. The state asked the court to impose a suspension of Shein’s marketplace until Shein has provided proof to Arcom, the French communications regulator, that these controls have been implemented.

Shein deactivated its marketplace- where third-party sellers offer their products- in France on November 5, after authorities discovered illegal items for sale, but its site selling Shein-branded clothing remains accessible. The state invoked Article 6.3 of France’s Digital Economy Act, which empowers judges to order measures to prevent or halt harm caused by online content.

“We don’t claim to be here to replace the European Commission,” the state’s lawyer said. “We are not here today to regulate; we are here to prevent harm, in the face of things that are unacceptable.” At the time of writing, the hearing is still ongoing.

In a statement issued last week, the Paris public prosecutor’s office said that a three-month suspension could be deemed “disproportionate” in light of European Court of Human Rights case law if Shein could prove that it had ceased all sales of illegal products. However, the public prosecutor’s office said it “fully supported” the government’s request that Shein provide evidence of the measures taken to stop such sales.

France’s decision comes against a backdrop of heightened scrutiny of Chinese giants such as Shein and Temu under the EU’s Digital Services Act, reflecting concerns about consumer safety, the sale of illegal products, and unfair competition. In the US, Texas Attorney General Ken Paxton said on Monday that he was investigating Shein to determine whether the fast-fashion retailer had violated state law relating to unethical labour practices and the sale of dangerous consumer products.

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Kappa goes local for football campaign that traces a ‘lifelong love of the game’

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December 5, 2025

BasicNet’s Kappa turns back the sporting clock for its new AW25 collection, which celebrates “local heroes in football” with a community-focused campaign “honouring the places and people that inspire a lifelong love of the game”.

Image: Kappa

The campaign shines a light on local talent Tyrone Marsh in his hometown of Bedford, revisiting the streets, pitches and community spots “that shaped his football journey”.

Local photographer Simon Gill, who had pictured Marsh during many home and away games, not only “captures the Bedford Town player in the spaces that helped define his skill”, but also highlights the brand’s “rich football heritage with contemporary streetwear energy, creating visuals that pay tribute to community, culture and grassroots football”.

The journey includes Hartwell Drive, the early days of his after-school kickabouts, Hillgrounds Road, synonymous with Bedford football culture, and then onto Faraday Square, locally identified by the concrete pitches and community spirit.

To reflect that journey, the AW25 collection “offers a sense of nostalgia” with Kappa’s long-standing history in fashion and sports “seen through the Omini logo placements and 222 Banda strip”.

The campaign sees Marsh wearing Kappa styles including the Lyman and Uriah Track Tops paired with the Ulrich Track Pants in classic colourways including navy and light blue.

The wider collection includes track tops, track pants, shorts, polos, sweatshirts and T-shirts, available at select retailers across the UK including 80s Casual Classics, Terraces Menswear and RD1 Clothing.

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UK footfall suffers the November blues ahead of Christmas rush

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December 5, 2025

UK footfall down in November? Blame the Budget and bad weather. Those two important factors damaged shoppers’ desire to venture out, resulting in an albeit slender 0.8% year-on-year dip in footfall last month, with all types of destinations suffering. It was also the seventh consecutive footfall decline, noted the latest British Retail Consortium (BRC)/Sensormatic report

Image: Nigel Taylor

That meant visits to high streets were down 1.2% in November and down from a 0.6% rise in October; shopping centre footfall dipped 1.3% last month, down from a 0.9% dip in October; and retail park visits were down 0.4% in November, but were better than a 0.5% dip in October.

The BRC also noted that November’s Storm Claudia prompted many consumers to search online for Black Friday deals throughout November, leading some to not visit physical stores on Black Friday.

But there was good news, with some northern UK cities – including Manchester and Sheffield – continuing to buck the trend, “recording positive footfall for the eighth consecutive month”.

So with many shoppers holding off on store visits until this month, Helen Dickinson, chief executive of the British Retail Consortium, said: “With the Golden Quarter in full swing, retailers are continuing to invest what they can to entice customers into stores over Christmas.

“However, as we approach the New Year, given the downward trend in footfall across recent years, we need a comprehensive strategy to revitalise our high streets and shopping centres, from better transport, affordable parking, to a reformed planning system to enable faster, better development.”

Andy Sumpter, Retail Consultant EMEA for Sensormatic, added: “November may have been dominated by caution, but there are glimmers of hope. The Golden Quarter isn’t over yet, and with four of our predicted Top Five shopping days still to come, the festive season could deliver the lift retailers need. A last-minute rush may top off the year, turning caution into celebration. With the right balance of value, convenience, and experience, there’s still time to make December count.”

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