The French cosmetics brand Neuraé is slated to enter Portugal in the first days of October, introducing an innovative concept known as neurocosmetics, which combines neuroscience with emotional well-being and skincare. Its formulas have been developed over the past 10 years by the Sisley Group. The brand will be available exclusively at Wells stores. For now, it will not be sold at Maison Sisley, located at 2 Rua Rosa Araújo, in Lisbon’s pre-eminent luxury district.

Launched in 2024 by Sisley Paris, a family-owned French luxury cosmetics company, Neuraé is the group’s first dedicated skincare brand and has been expanding internationally since its inception. Upon its debut, the brand was launched in Canada, the United States, Italy, and the United Kingdom. It was quickly named “Best New Brand” by Harper’s Bazaar UK and recognized as the “Future of Beauty” by Elle USA. In 2026, Neuraé is expected to enter the Chinese market.

Unveiled in April 2024 and followed by the opening of a boutique in Paris during the summer, the brand established itself in the elegant Le Marais neighborhood (4th arrondissement). Neuraé distinguishes itself through a neuroscience-driven philosophy — particularly its focus on how emotions impact skin health. In simple terms, Neuraé develops products designed to affect not only the skin’s appearance but also its emotional impact, emphasizing the relationship between emotional well-being and skin aging.

“Some aromas evoke more positive, relaxing emotions, and it was from this insight that we developed the patent at the heart of Neuraé, N|A3, which combines natural and neuroactive ingredients with fragrances designed to stimulate positive responses in the brain and limit negative ones, such as those linked to pain receptors,” the brand explains. It also claims that its formulas — designed for all genders and ages — correct visible signs such as emotion-induced wrinkles, dullness, and loss of firmness, while promoting an overall sense of well-being.

Christine d’Ornano, CEO of Sisley Paris, and her brother Philippe d’Ornano, the company’s chairman, created Neuraé nearly 50 years after their parents founded the Sisley brand. With this launch, the d’Ornano siblings are positioning Neuraé at the intersection of luxury skincare and emotional science.