As clearance sales periods wind down, luxury e-tailer Net-A-Porter has launched its latest campaign, dubbed its PF25 Shopping List.
Net-A-Porter
It “celebrates versatility”, showcasing an edit where transitional dressing comes into its own with Net-A-Porter offering “a considered curation of new-season essentials and enduring investment pieces”
Pre-fall can be a tough transitional period, coming at a time when the skies are still clear blue and the sun beating down, it has to tread a fine line between slightly heavier weights and the inclusion of outerwear pieces while many consumers are still in a beach holiday frame of mind.
In this case, think “softly structured tailoring and silky dresses… layered denim, rich textures, and lightweight jackets… city days, countryside escapes, or destination dressing”.
Key designers and pieces include separates from Róhe, denim from Loewe, floating dresses from Altuzarra, leather staples from Alaïa, white looks from Khaite, and Toteme’s “carefully considered” layering. Meanwhile Isabel Marant’s boho-inspired prints “provide depth and contrast”.
