Fashion e-tail business N Brown has signed up its menswear brand Jacamo to be headline sponsor of celebrity former rugby player Joe Marler’s new podcast series, Joe Marler Will See You Now.
Image: N Brown
As the main sponsor, Jacamo will feature throughout the series with in-episode reads from Marler and his guests, as well as branding across the podcast set and in social content. Marler will also be promoting the podcast through his social media, where he claims close to one million followers on Instagram and major engagement figures on TikTok. The sponsorship deal was negotiated by independent media buying agency the7stars.
Fresh from his appearance on TV series The Celebrity Traitors, Marler invites celebrity guests into his ‘clinic’ to experience “his trademark sharp and witty banter”. Thanks to his national profile, the podcast has already hit number five in the UK podcast chart. The new show promises “a dynamic blend of humour and awkward moments as ‘Dr Joe’ talks his guests through their problems in his typical straight-shooting style”.
The first two episodes, featuring Nick Mohammed and Lucy Beaumont, are available now across a wide range of platforms.
Esme Stone, head of Brand at N Brown, called the association “a major cultural moment, partnering with Joe on what promises to be a standout podcast with the potential to reach an enormous audience”.
Marler added: Jacamo has always been a brand that represents guys like me, which is why I’m chuffed they’re coming on board as the headline sponsor. They kitted me out for my first big photoshoot after The Celebrity Traitors, and if you keep your eyes peeled you may well be seeing Dr Joe sporting some new Jacamo looks in the near future.”
