Mytheresa has teamed up with Bemelmans Bar, located within The Carlyle, A Rosewood Hotel, to launch a first-of-its-kind pop-up experience in Aspen.
Mytheresa launches pop-up experience in Aspen with Bemelmans Bar. – Mytheresa
Running until March 2, Bemelmans Bar steps beyond the Upper East Side to bring its legendary ambiance, signature martinis, and live music to the heart of downtown Aspen, with a distinctive Mytheresa twist.
Guests will find an ice bar serving Champagne and jewels, and a playful “Press for Fashion” button for stylish offerings served tableside, while the coat check will allow guests to explore Mytheresa’s curated collection of luxury outerwear.
Likewise, Bemelmans’ renowned red-jacketed bartenders will serve classic cocktails on silver trays, including tributes to cultural icons like Jackie O.
Completing the space is custom artwork by New York artist Xavier Donnelly, whose pieces draw inspiration from Ludwig Bemelmans’ original murals at the New York bar, infused with whimsical après-ski and alpine fashion vignettes.
“This collaboration brings Mytheresa’s style to Aspen in the sophisticated setting of Bemelmans Bar offering the ultimate winter experience for those who appreciate the perfect martini alongside a finely curated edit of fashion and exquisite jewelry,” said Heather Kaminetsky, president of Mytheresa, North America.
Marlene Poynder, managing director of The Carlyle, added: “Bemelmans Bar has been a defining part of New York’s cultural and social fabric for almost a century. To bring its legacy to Aspen for the first time is a meaningful moment, made possible through our partnership with Mytheresa—a brand that shares our commitment to artistry and exceptional experiences.”
