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Mugler names Miguel Castro Freitas new designer to succeed Casey Cadwallader

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The house of Mugler has appointed Miguel Castro Freitas to be its new creative designer, succeeding Casey Cadwallader, the Paris-based brand announced Tuesday.
 
If Cadwallader’s departure was expected, the appointment of Castro Freitas is something of a surprise, though he does join Mugler with an impressive CV. Mugler skipped the latest catwalk season in March, sparking speculation that it was about to part ways with the American-born Cadwallader.

Miguel Castro Freitas is the new Creative Director of Mugler – Photo from Mugler

 
A Portuguese national, Castro Freitas graduated in womenswear fashion design at Central Saint Martins in 2004. In a busy career he has done creative stints includes at Dior under John Galliano, Yves Saint Laurent under Stefano Pilati and Lanvin under Alber Elbaz. Most notably, Miguel was Head of Tailoring at Christian Dior led by Raf Simons and at Dries Van Noten as Head of Womenswear working with Dries Van Noten. 
 
“It is an honor to join the spectacular house of Mugler. As one of the 20th century’s great couturiers, Mr. Mugler reimagined the power and limits of fashion. Alongside the teams, I am thrilled to bring my own vision, story and emotion to this monumental heritage,” said Castro Freitas in a release.

Miguel Castro Freitas, who will oversee all creative for Mugler fashion, brings with him his extensive design experience having held roles at the most renowned luxury fashion houses,  the release added. He will join Mugler on 1st April 2025 and will present his debut Mugler runway collection for Spring-Summer 2026 during Paris Fashion Week in the fall. 
 
Though never a giant fashion label, Mugler remains a unique and storied marque, founded by one of the greatest designers who made Paris their home in the past half century. Manfred Thierry Mugler was famed for using drag queens and porn stars in his shows, and for revolutionizing fashion videos, like George Michaels legendary Too Funky. And for revolutionizing fashion with robotic chic and bio-mechanical couture designs in the 1990s.
 
A reputation burnished by a remarkable retrospective in the Decorative Arts Museum of the Louvre in which opened in 2021, just prior to founder Thierry Mugler’s death in January 2022. Mugler also created one of the great iconic scents of the nineties Angel, granting him a comfortable retirement after he left his house in 2002. 
 
“Miguel lives and breathes the Mugler spirit. His deep understanding of Mugler’s DNA and his vast creativity and talent made him a natural choice. On behalf of the team, we are thrilled to unveil this new chapter with Miguel,” insisted Danièle Lahana-Aidenbaum, Global Brand President of Mugler Fashion and Fragrances. 
 
Mugler was acquired in 2019 from Clarins by the French beauty and scent giant L’Oréal, which also owns a significant minority stake in Jacquemus.
 
“Working under some of the industry’s most prolific designers, Miguel boasts an incredible talent in tailoring and “flou”, combined with a vision that is all his own. His love and knowledge of Mugler’s couture codes and heritage will be a limitless source of storytelling to propel the house into the future,” pedicted Adrian Corsin, Managing Director of Mugler Fashion.

Casey Cadwallader - Photo from
Casey Cadwallader – Photo from – Mugler

 
Cadwallader joined Mugler as Creative Director of Mugler fashion in 2018. During his seven-year tenure he revitalized the House’s brand image and curated a new creative transformation. He was highly respectful of the House’s inclusive codes, while breaking new ground with modernist fabrics.
 
Castro Freitas is in effect the fourth successor to Thierry Mugler. The first two were Nicola Formichetti and David Koma, the first lasting four seasons, the second four years.
 
“It has been my honor to lead Mugler. Mugler is like no other, and it was exciting to lean into all that it could mean in today’s culture. I am forever grateful to my team, collaborators and friends, whose support and talents made this vision come to life,” said Cadwallader. Whose collections and punchy runway shows, often tapping into transgressive roots of the brand’s DNA, won critical acclaim.
 
“I would like to personally thank Casey for his incredible contribution to Mugler. Over the last seven years, his unique vision has helped introduce Mugler to a new generation, all the while celebrating core themes of empowerment, inclusivity and identity. On behalf of the team, we wish Casey the utmost success in his next ventures,” said Lahana-Aidenbaum.
 
Added Corsin: “Casey has given the utmost dedication and passion to reigniting Mugler. His shows, casting and creations captured the energy of the moment and honored the House’s storied legacy.”
 
 
 

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Unilever acquires British personal care brand Wild

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Translated by

Roberta HERRERA

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April 2, 2025

British consumer goods giant Unilever has just acquired the acquisition of Wild, the UK-based personal care brand launched in 2020 by Charlie Bowes-Lyon and Freddy Ward. While the financial details of the transaction were not disclosed, Sky News previously estimated the deal to be valued at £230 million (€275 million).

Products from the brand Wild – DR

Founded as a digitally native vertical brand, Wild has made a name for itself with a range of deodorants, lip balms, and body care products crafted from naturally derived ingredients, packaged in reusable aluminium cases and recycled plastics. The brand is currently the market leader in refillable deodorants in the UK.  

In 2023, Wild reported £47 million in revenue, representing 77% year-over-year growth, according to Sky News.  

“Wild’s innovative approach to formulation, packaging, and social-led marketing makes it a stand-out brand that perfectly complements our personal care portfolio,” said Fabian Garcia, president of Unilever Personal Care.  

Unilever’s Personal Care division, which includes household names such as Dove and Axe, generated nearly €13.6 billion in revenue.  

In 2024, Unilever reported total revenues of €60.8 billion, reflecting a nearly 2% increase compared to the previous year.

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Vegamour names debut marketing chief

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Plant-based hair growth and wellness brand Vegamour has announced the appointment of Michelle Miller as its first-ever chief marketing officer.

Michelle Miller – Courtesy

In her new role, Miller will oversee brand, growth, digital and community initiatives as she leads the Los Angeles-based company into its next phase of expansion.

A seasoned executive across haircare and beauty, Miller has experience in scaling high-growth beauty brands and crafting marketing strategies.

She most recently served as chief marketing officer at K18, where she led the brand to become the leading haircare brand on social media, generating more than 25 billion TikTok views and earning over 50 industry awards. She also played a pivotal role in K18’s acquisition by Unilever Prestige.

Prior to that, she served as vice president of marketing at Kosas, where she helped establish the brand as a leader in clean beauty and contributed to the acquisition of Too Faced by Estée Lauder.

“Michelle is a brand builder who understands how to convert cultural momentum into commercial growth,” said Eric Hohl, CEO of Vegamour.

“As Vegamour continues to scale, her leadership comes at the perfect time to sharpen our positioning, deepen customer connection, and accelerate global momentum.”

Last year, the clean beauty brand expanded into Canada via an exclusive retail partnership with Sephora.
 

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How Meta’s upcoming $1,000+ smart glasses with a screen will work

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Bloomberg

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April 1, 2025

Meta Platforms Inc., ramping up work on a deluxe version of its popular smart glasses, plans to include hand-gesture controls and a screen for displaying photos and apps.

Bloomberg

The company intends to introduce its first glasses with a screen as early as the end of this year — a product it sees as a key step toward providing an alternative to Apple Inc.’s iPhone and other mobile devices, according to people familiar with the matter. 

Meta employees estimate pricing for the device, which is code named Hypernova, will come in at over $1,000 and as high as $1,300 to $1,400, said the people, who asked not to be identified discussing unannounced products. The final price is unlikely to be decided until closer to an announcement. 

The company’s current smart glasses, the Ray-Ban Meta Glasses, start at $299 and have been a surprise hit. Meta will continue to sell that entry-level version and is banking on their popularity to push users toward the higher-end models. Other companies, including Amazon.com Inc., have pledged new versions of their own glasses to better compete with the social networking giant.

The significant price increase for the new model is driven almost entirely by the screen, which is a monocular panel that will be located in the lower-right quadrant of the right lens. That means information will only be displayed in front of the wearer’s right eye and will appear most clearly when they are looking downward.

The company has already begun work on a second-generation version of the product, codenamed Hypernova 2. The major difference is the inclusion of a binocular display system, which means the device will have two screens and show information in both eyes. That device is currently planned for 2027, the people said.

The glasses with screens will mark another stepping stone toward Meta’s vision of true augmented reality glasses, which the company previewed last year. A Meta spokesperson declined to comment. 

A look at a prototype version of the first Hypernova glasses indicates how the glasses are likely to work when they go on sale.

When they are turned on, the display shows a “boot screen” with logos for Meta and other partners — such as chipmaker Qualcomm Inc. — on the product.

Once the device is on, the user will see a home screen comprised of circular icons laid out horizontally, similar to the app dock on Apple devices or Meta’s Quest mixed-reality headset.

The glasses include dedicated apps for taking pictures, viewing photos and accessing maps. There is also support for notifications from phone apps, including Meta’s Messenger and WhatsApp.

The glasses will otherwise work similarly to the current Wayfarer-style Ray-Ban Metas, focusing on capturing images and video, accessing AI via built-in microphones and pairing with a phone for calls and music playback. The new version will continue to rely heavily on the Meta View phone app.

Like Meta’s other new devices, the glasses will run a highly customized version of the Android operating system from Alphabet Inc.’s Google. The company isn’t currently planning to include an on-board app store.

Users will be able to control the glasses using capacitive touch controls on the sides of the glasses, meaning they can scroll through apps or photos by swiping against the temple bars and then tapping to open something specific.

Meta also plans to begin offering a so-called neural wristband for the first time, which will allow a wearer to control the glasses with gestures, such as rotating their hand to scroll through apps and photos and pinching their finger and thumb to select items. Meta is currently planning to bundle the accessory, codenamed Ceres, in the box with the glasses.Meta also plans to upgrade the camera.

Internally, the company considers the 12-megapixel camera on the current models on par with an iPhone 11 from 2019. For the new model, it would like to rival the iPhone 13 from 2021, the people said. It’s also planning a new carrying case dubbed Heres, which is shaped like a triangular prism and folds up.

The Hypernova glasses are still months away from being introduced, and the company’s current plans could change. Meta is known for making product changes — or even axing new initiatives — late in the development process. About 18 months ago, it canceled a variant of the Ray-Ban Metas with the camera removed. That device, codenamed Luna, was designed to bring down costs and increase privacy, the people said.

Besides the Hypernova glasses, Meta is also finishing up work on new smart glasses without a display dubbed Supernova 2. They will operate similarly to today’s Ray-Ban Metas, but will instead be built on a glasses design from Oakley, Bloomberg has reported. This pair will be optimized for athletic use, including biking. The company recently began testing in public environments.

The Hypernova follow-up project for 2027 sets up some overlap with Meta’s work on true augmented reality glasses, which overlay interactive images, video and information over the real world. Those products require more advanced and expensive technology than the simpler so-called heads-up displays in the Hypernova devices.

The company last year announced prototype AR glasses dubbed Orion, but the the first version for actual customers is likely to be a follow-up product dubbed Artemis, Bloomberg has reported. It’s using Orion internally for software testing and app development purposes — and could ultimately seed it to developers. The Artemis device likely won’t arrive before 2027.

There are questions within Meta’s Reality Labs division, which develops these products, as to whether Meta will ultimately combine the Artemis and Hypernova products or if they’ll eventually arrive separately at distinct price points, the people said. 



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