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M&S says scent sales are rising as consumers look for ‘affordable treats’

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December 22, 2025

Accessibly-priced fragrance is turning out to be one of the top gifting purchases this Christmas, according to M&S.

M&S

That’s because the high street retail giant said it’s leading the way with purchases of its “own-label beauty success story” via its Discover range of scents, where prices range from £7 for 30ml, £10 for 100ml, and 100ml Eau de Parfums (launched in October) for £16.

Not that it’s alone as other reports have also suggested fragrance at all price levels is a favourite treat for consumers this festive season.

So how many bottles has M&S sold in total? Half a million in the current quarter. And in the last week alone, its heroine scent, Soft Iris, sold 2,100 bottles a day.

By the end of the quarter, M&S expects to sell over a million bottles, “making fragrance one of the most popular beauty categories for seasonal shoppers”.

Since Discover was launched, it said sales have beaten expectations and M&S also added two limited edition winter fragrances – Winter Nights and Sparkle & Shine — to the range. The former sold out in eight weeks, and the latter is on track to sell out within the next two weeks, it said.

And both fragrances sold 10% faster than last year’s options, “showing that customers are embracing seasonal scents more than ever”.

Over the past year, M&S said it’s grown its share of the own-label fragrance market from 8.3% to 12.4% “reflecting a wider trend for affordable indulgence [with] customers treating themselves and gifting friends and family with small luxuries that feel special without the luxury price tag”.

James Mugford, head of beauty at M&S, said: “Fragrance is… an example of how own-brand is bringing in new customers, and helping reshape and modernise our offer. At Christmas, customers are looking for gifts that feel thoughtful without breaking the bank.”

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080 Barcelona Fashion to take place at Port Vell in April

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December 22, 2025

080 Barcelona Fashion has a new venue. The Catalan catwalk, which bid farewell last October to the Sant Pau Art Nouveau Site, will hold its next edition from April 14 to 17 at the Port of Barcelona, across the Port Vell and Marina Vela spaces.

Moisés Nieto’s show at the 36th edition of 080 Barcelona Fashion – ©Launchmetrics/spotlight

The fashion platform, promoted by the Department of Business and Labour through the Catalan Government’s Trade, Crafts and Fashion Consortium, announced the move on Monday. With this change of setting, 080 Barcelona Fashion “kicks off a new chapter” that strengthens “the link between fashion and the city, with the sea as a global connector,” it said in a statement.

After years cementing its role as a showcase for emerging talent and with a clear and growing international outlook, 080 Barcelona Fashion aims to open up further to the city and position itself as “a megaphone for creativity.”

“This boost consolidates Catalonia and Barcelona as leaders in the fashion world, reinforcing their role as a creative and innovative hub, and with a clear international outlook,” the platform emphasised in a statement.

Its current director, Marta Coca, outlined the essence of the new location in October: “We want a completely different style to the recent editions, where modernism has taken centre stage. We are looking for a location that, while different, also defines Barcelona.”

The 37th edition of the event will look out to the sea from one of the city’s icons and attractions. The cycle beginning in April is aligned with the “Fashion Plan 2025-2030” promoted by Barcelona City Council, which made its debut as an investor in the event last October with a contribution of €150,000 (from a total budget of €2.15 million). The plan aims to “integrate fashion into the cultural, creative and economic map of the city and position Barcelona as a fashion capital.”

At its most recent edition at the Sant Pau Art Nouveau Site, 080 Barcelona Fashion welcomed more than 11,000 attendees and featured 24 brands, including labels such as Moisés Nieto, Acromatyx, Guillermina Baeza, Custo Barcelona and Carlota Barrera. It was an edition marked by new formats and synergies with public and private platforms in the sector.
 

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Right wing urges boycott of iconic Brazilian flip-flops

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December 22, 2025

Prominent figures on Brazil’s right wing are calling for a boycott of Havaianas, the iconic Brazilian flip-flop sandals, over an ad seen as taking sides ahead of next year’s presidential elections.

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In a video posted on the brand’s social media accounts, actress Fernanda Torres urges the public “not to start 2026 on the right foot,” but “on both feet.”

Torres, a supporter of the Brazilian left, was the lead actress in the Brazilian film “Ainda Estou Aqui” (“I’m Still Here”), which won the Oscar for Best Foreign Language Film this year.

The advertisement has sparked outrage in conservative circles.

Eduardo Bolsonaro, one of the sons of far-right former president Jair Bolsonaro — who is serving a 27-year prison sentence for an attempted coup after losing the last election — took to Instagram on Sunday to register his disgust.

In a video, he throws a pair of the flip-flops, recognizable from their straps adorned with the Brazilian flag, into the trash.

“Havaianas used to be a national symbol. I’ve seen many foreigners wearing this Brazilian flag on their feet… but I’m sorry, I’m going to throw these flip-flops in the trash,” says the US-based, former Brazilian lawmaker.

Conservative congressman Rodrigo Valadares posted on X: “Havaianas has chosen its side. The RIGHT has opted for a boycott.”

“My feet are burning on the asphalt, but Havaianas, never again,” right-wing influencer Thiago Asmar posted Monday on Instagram, where he has more than two million followers.

Havaianas are among the world’s best-selling sandals. The Alpargatas group, which owns the brand, employs 10,000 people and sold 226.6 million pairs of flip-flops in 2024, mostly in Brazil, according to its LinkedIn page.

The company has not responded to AFP requests for comment.

Left-wing congresswoman Duda Salabert denounced the reactions from the right as “idiotic attacks,” saying calls for a boycott threatens jobs in Minas Gerais, the southeastern state she represents, where one of the brand’s factories is located.

Torres won the Golden Globe for Best Actress for “I’m Still Here,” which recounts the years of the military dictatorship in Brazil, a period often evoked with nostalgia by Bolsonaro’s supporters.

South America’s largest nation is set to hold general elections in October 2026. Leftist President Luiz Inacio Lula da Silva, who defeated Bolsonaro in 2022, has said he plans to run for a fourth term.

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Imperial Leather and St Tropez owner names new CFO

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December 22, 2025

PZ Cussons has appointed business transformation expert Jan Bramall as its chief financial officer and board member. She joins in March as the UK-listed personal care specialist embarks a new direction following a strategic review earlier this year.

St Tropez

Cussons said Bramall was chosen for her extensive experience in senior finance and strategy roles in international businesses that includes both construction and travel.

She’s currently interim CFO at Severfield and before that was head of finance for Manchester Airports Group for more than five years, “playing a key role in delivering major transformation projects”.

Bramall will succeed Sarah Pollard who’s leaving PZ Cussons to take up an unknown new role.

CEO Jonathan Myers said: “[Bramall] is a seasoned CFO with a strong track record of achievement across a variety of industries. Jan will arrive at a pivotal moment following our strategic review and I look forward to working closely with her as we continue to drive the next phase of PZ Cussons’ growth. The board is confident that she will make a very significant contribution to the leadership of the business, helping to deliver improved profitability.”

Part of that review was the decision not to sell one of its star brand, skincare/sun protection/self-tan range St Tropez, which now becomes part of “a new strategic direction” for the business.

The wider review comes after a  “challenging performance”, that saw “revenue declining in FY25 in the US and a wider contraction of valuation multiples across the Beauty category”.

Part of the new strategy sees the formation of “a focused team to lead the St Tropez brand across the group’s international footprint. This team will be incentivised against the identified value drivers of the business: winning in-market execution including digital activation, re-igniting innovation and rejuvenating the brand’s equity”.  

It added that a “critical component of the plan includes the formation of a strategic partnership with The Emerson Group…. a leading, US-based partner to brand owners”.

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