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M&S is AI bot’s favourite recommendation for festive fashion ideas, Charlotte Tilbury tops beauty

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December 12, 2025

There’s never a bad time to be the main choice as a fashion destination, but M&S has taken top-of-the-tree status this Christmas when it comes to AI gift inspiration. And in the Beauty category, Charlotte Tilbury has been mentioned more than any other cosmetics brand while Decathlon took top spot in the Sports category.

M&S

That’s all down to the ‘AI Christmas Nice List’ compiled by digital marketing and PR agency Tank, revealing which UK retailers AI favours for Christmas gifting by analysing hundreds of ChatGPT responses across 10 retail sectors, awarding a mention score based on how early products are recommended. 

And of the top fashion searches, M&S achieved the highest mention score (21) in the category. And that was out of nearly 150  websites.

Following M&S, shoppers are more likely to see fashion picks from Next, Barbour and John Lewis, with mention scores of 20, 17 and 15, respectively. 

Next, it has to be noted, also received three more total mentions than M&S, but “these were later in AI’s response and scored lower overall”, the report said.

High ratings for British heritage brand Barbour and John Lewis were helped by their annual Christmas ads bringing in press coverage and social media attention to drive holiday demand, with this year’s ad including Barbour’s retuned link-up with Shaun The Sheep. 

Other big name fashion recommendations include Matalan at number five (14 mentions), followed by Sainsbury’s TU Clothing (11 mentions), Longchamp (10), accessories brand Fairfax & Favor and White Stuff (both 8 mentions). 

John Lewis also showed up the most overall in ChatGPT, with 31 mentions across eight out of 10 sectors analysed including Home and Food & Drink categories.

Martin Harris, head of digital at Tank, commented on the research: “ChatGPT is used everyday for personal and commercial queries such as Christmas gift ideas, so if fashion brands aren’t appearing for the relevant results, they could be missing out on sales. AI search is important for retailers and while there is hesitancy around it, it is essential brands are discoverable where shoppers are searching for information. 

“While some small retailers could struggle with being found in AI during peak seasons like Christmas, it presents an opportunity to improve visibility in their niche. Consumers can also use AI to find niche brands and products. That’s why it’s even more important retailers know what their customers want and have a strategy to appear in the relevant results.”

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Louis Vuitton unveils beauty corner at Galeries Lafayette Paris Haussmann

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December 12, 2025

Galeries Lafayette Paris Haussmann welcomes Louis Vuitton‘s latest beauty offering. Under the department store’s famous dome, the house presents, for the first time, a 40 square-metre corner entirely dedicated to its new make-up line, La Beauté Louis Vuitton.

Corner La Beauté Louis Vuitton Galeries Lafayette Paris Haussmann – DR

Louis Vuitton is part of the LVMH group and remains one of the world’s most influential luxury brands, thanks to its expertise in leather goods, fashion, and fragrances. The Galeries Lafayette Haussmann department store, owned by the family-run Galeries Lafayette Group, attracts millions of visitors every year and serves as an important showcase for the world’s leading fashion houses. It is an exceptional setting chosen by Louis Vuitton to present its new beauty proposition.

The house unveils its very first make-up collection, conceived as a new chapter in its vision of the art of travel. The artistic direction of the collection has been entrusted to Dame Pat McGrath, a leading figure in global make-up artistry. She envisions beauty as a means of self-expression and an everyday way of life.

To accompany the launch, Louis Vuitton has created a unique space on the ground floor of Galeries Lafayette. The corner is surrounded by an openwork metal structure featuring the diamond motif associated with the House. The atmosphere blends wood, woven leather and champagne-coloured metal to create a distinctly luxurious setting. The corner offers a personalised experience thanks to a dedicated consultation area, where customers can discover the products, receive advice and enjoy a made-to-measure moment.

The collection comprises three main ranges: LV Rouge with 55 lipstick shades, LV Baume with 10 shades, and LV Ombres with eight eye palettes. Each creation prioritises performance and a powerful sensory experience. The products feature an exclusive olfactory signature created by Louis Vuitton Master Perfumer Jacques Cavallier Belletrud. The refillable cases, designed by Konstantin Grcic, echo the house’s historic codes, marrying elegance and durability.

The space also features an exclusive lipstick trunk that brings together all the shades.

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ISPO honours final award winners in Munich ahead of move to Amsterdam

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December 12, 2025

The historic outdoor event organised by Messe München ISPO took place in Bavaria for the final time, from November 30 to December 2. It gave ISPO the chance to present a final series of awards before its move to Amsterdam, where the trade show will be held from 2026.

ISPO Munich held its last edition at the end of 2025 – ISPO

This edition of the ISPO Awards was defined by three main criteria: circularity, multifunctionality, and technology. The winners were selected by an international jury and divided into several categories.

Comfortable, versatile products

In the Running/Trail Running category, gold went to The North Face for its Summit Vectiv™ Pro 3 shoe, recognised for its carbon plates, nitrogen-infused foam, and comfort. Completing the top five were Outopia (Vita Shell Jacket), Decathlon Kiprun (Kipnext shoe), Nedao (HexRise Active Running Long Sleeve T-shirt), and Mizuno (BreathDry Shell Jacket).

The latest generation of winners at the ISPO Awards in Munich was honoured
The latest generation of winners at the ISPO Awards in Munich was honoured – ISPO

The contest in the Mountaineering/Climbing category was won by Ohmega, Edelrid’s lightweight assisted-braking belay device. Its three-stage braking system, integrated pulley and suitability for all rope teams played an important role in this success. Edelrid and its Ohmega were followed by Blackyak with the Javari Suit, The North Face with the Summit 5050 AMK Hoodie, Mammut with the Crag Recycled Classic Rope, and Blackyak with the Watusi Light Suit.

Lightness, a key element in sports equipment

In the Hiking division, Rab’s Syclon XP 40 pack took top spot, thanks to its low weight, waterproofing and body-hugging Aerofit carrying system. Completing the top five were Kathmandu (XT Series Pack 40 backpack and Women’s XT Series Hybrid Octa Fleece Hooded Jacket), Rab again with its Mythic -6 down sleeping bag, and Simond with its MT900 ultralight backpack.

The award-winning products stood out for their durability, technical features and versatility
The award-winning products stood out for their durability, technical features and versatility – ISPO

Mammut’s Eiger Free Pro HS Bib Pants took first place in the Snow Sports category, thanks to their technical sophistication and durability. Helly Hansen (Sogn Patrol Shell jacket) and Elan (ACE GSX FX skis) completed the podium, followed by Pelliot with its The Limit Series One-Piece Down Coat.

Eco-responsibility, a must at the ISPO Awards

In the Lifestyle/Athleisure category, Impetus outpaced its rivals with the ImNatura T-shirt, recognised for its eco-friendly credentials. It finished ahead of Reima and its BugProof Hoodie Surista, Peak Performance and its R&D Helium Loop jacket, Bosideng and its 3-in-1 Smart Layering Kids Down Jacket, and Peak Design and its Roller Pro suitcase.

ISPO moves to Amsterdam in 2026
ISPO moves to Amsterdam in 2026 – ISPO

First prize in the Camping/Vanlife category went to Simond and its Single Wall Trekking Tent 2P UL Condensless, praised for its light weight and material efficiency. Simond was followed by Robens with the LightCore UL 3.1R Regular sleeping mat, Dometic with the Dometic CFX5 series cooler, Acebeam with the Keylight 500 torch, then Robens again with the Scoria Quilt UL +6°C Regular sleeping bag.

Versatile sports products are in vogue

Among the contenders in the Cycling/Commuting category, Bosideng took the gold award for the versatility and recycled materials used in its Circular Design Fashion and Functional Puffer jacket. Next came BBB Cycling with its BackStreet LED ERT helmet, Qiaodan with its Carbon Reduction Intelligent Wearable Luminous Riding Windbreaker, then Flectr with its Cargo Mate handlebar.

The new ISPO will now be organised by Messe München and Raccoon Media Group
The new ISPO will now be organised by Messe München and Raccoon Media Group – ISPO

To bring this edition to a close, first prize in the Multisports category went to Helly Hansen for its Arctic Shield Pro Boot HT, whose technical capabilities won over the jury. The Norwegian brand finished ahead of Viking with its QuikGo GTX SL children’s shoe, Polartec with its AirCore x Montura Ritmo PTC AirCore Hooded Anorak, Acemate with its Tennis Robot, and EGGspander with its Your GYM ToGo! muscle-strengthening tool.

Future developments for the European Outdoor Group

This series of awards brought the last ISPO in Munich to a close, after fifty years in the Bavarian capital. The European Outdoor Group (EOG) took the opportunity to unveil the roadmap for its transformation programme, built around communications commitments (public relations, marketing, member recruitment) and events (ISPO, Outdoor Impact Summit and EOG Week) focused on environmental, social and regulatory issues.

EOG plans to increase its influence from 2026 onwards
EOG plans to increase its influence from 2026 onwards – ISPO

EOG’s future also lies in data management, according to its director, Christian Schneidermeier. The association will be developing its Outdoor Market Intelligence Service (OMIS) market analysis tool, implemented by Sporting Insights, and plans to roll it out in Germany this month and in France in early 2026, following a successful launch in the UK. For the time being, OMIS covers three million product references in its database, across 2,000 physical points of sale. According to EOG, the tool represents over €5 billion (2023–2025) in value and includes 1,000 brands represented.

EOG also plans to develop the Sustainability Data Exchange (SDEX) and a European retail directory, and to produce annual market reports, along with complementary projects. The aim is to make EOG a complementary player to ISPO, and to strengthen the European outdoor industry.

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Interest rates push some shoppers from credit to debit cards – BRC payments study

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December 12, 2025

​If you want to know how consumers are paying for their purchases, the BRC has just released its latest survey, saying that they swapped credit for debit cards and cash was used in just a fifth of transactions.

Barclays Payments

The BRC’s annual Payment Survey, based on data from last year, reveals a “significant decline” in the use of credit cards, from 14.2% of transactions to 12.6% as consumers turned to debit cards where usage increased from 62% to 64% of transactions.

However, despite their declining popularity, for larger transactions, consumers still preferred using credit cards overall, which offer additional protections for shoppers. Cards also beat cash, which accounted for just 19.2% of transactions.

“As the cost of living crisis eased, some customers returned to old habits. The weekly shop showed signs of a comeback with consumers making fewer but larger transactions”, the report highlighted, with the total number of transactions falling from 20.9 billion to 20.4 billion. Average transaction value rose across all payment types.

More shoppers have also been exploring less traditional payment methods than ever before, particularly for larger transactions. This included the use of gift vouchers, PayPal, and Buy Now Pay Later (BNPL), although no figures were given.

Chris Owen, Payments Policy Advisor at the British Retail Consortium said: “As interest rates peaked in 2024, the use of credit cards fell as customers switched to lower interest forms of payment. However, with cards still accounting for the vast majority of transactions and card fees now more than double the level they were six years ago, only a long-term cap on card fees would bring much needed relief to retailers.

He added: “Looking ahead, as the PSR transitions into the Financial Conduct Authority next year, it is vital that the FCA carries this work forward, delivering fairness and transparency in a market long hampered by competition issues and unjustified fee increases.”

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