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MrBeast’s $5 billion empire runs on generosity—but at a cost

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Most would probably lose steam before they even got to 100. But for Jimmy Donaldson, better known as MrBeast, that was the whole point. The seemingly impossible stunt was the subject of one the then-18-year-old’s first-ever YouTube videos.

Little did he know the domino effect such videos would set off. Now 27, Donaldson sits atop an online content empire: With 435 million YouTube subscribers and over 95 billion lifetime views, he’s among the internet’s biggest stars worldwide. His accomplishments reach far beyond viral videos: They include a nine-figure Amazon TV deal, a multimillion-dollar snack company, and even a forthcoming novel co-authored with James Patterson.

Donaldson’s meteoric ascent has given him ambitions of building a diversified entertainment empire, one he hopes one day rivals Disney. But it hasn’t all been driven by daily vlogs or video game livestreams like other content creators. Much of MrBeast’s content reflects a simple but profound focus: showing the impact of generosity.

That mission has defined not only his content, but some of his business ventures. His most-watched videos include posts that feature him cleaning up the world’s dirtiest beaches, building wells in Africa, and giving away homes. Beyond YouTube, through his nonprofit Beast Philanthropy, Donaldson has given away over $300 million worth of food (about 42 million meals), donated $5 million in aid to Ukrainian refugees, and provided $500,000 in school supplies and technology. He’s also funded 2,000 prosthetics, 100 cleft palate repairs, and 600 e-bikes for people in need.

Most recently, Donaldson teamed with up fellow creator Mark Rober for #TeamWater, a campaign providing clean drinking water across Africa and southeast Asia. The effort raised over $41 million—drawing support from more than 100,000 individuals donors. While the average individual contribution was under $4, major companies like Google, TikTok, and Accenture stepped in with multimillion-dollar gifts.

This commitment to large-scale giving has become a defining feature of both Donaldson’s content and his corporate strategy, led by Beast Industries CEO Jeff Housenbold, a veteran of Silicon Valley who came onboard to run the company last year.

While the donations are inherently worthwhile, Donaldson and his team are confident that they also drive audience growth—attracting watchers who might not otherwise be drawn to the content, and helping the whole enterprise generate more revenue. Such efforts to embrace social responsibility have helped Beast Industries earn a spot on Fortune’s 2025 Change the World list.

“We’re really leaning into how we use the MrBeast platform to create positive impact. We’re a for-profit company, but we’re also altruistic,” Housenbold told Fortune. “The question we ask ourselves is, ‘Can we combine capitalism and altruism in a way that’s a win-win?’ We believe the answer is yes.”  

Building an over $5 billion empire—one video at a time

Scaling generosity at MrBeast’s level has been neither easy nor cheap—but his sharp business instincts as a teenager laid the foundation.

In August 2017, just seven months after his viral counting video, he partnered with Quidd, a now-defunct digital collectibles app, to launch a series of generosity-driven videos—handing huge bundles of cash to Twitch streamers, pizza delivery guys, Uber drivers. At just 19 years old, Donaldson had recently dropped out of East Carolina University after only two weeks, choosing to focus full-time on editing videos.

Years later, profitability remains a challenge. Beast Industries has operated at a net loss for the last three years in a row, according to Bloomberg. Some of the biggest recent expenses came from producing his Amazon Prime reality show Beast Games. The show, which was filmed across three countries, featured stunts and contests that broke 44 Guinness World Records, including the largest prize fund awarded on a competitive reality TV show ($10 million). But total production costs reportedly exceeded $100 million for the 10 episode-season.

“It was not a good financial decision to make Beast Games,” Donaldson admitted on The Diary of a CEO podcast earlier this year. “I lost money. I would have more money if I didn’t film it.”

While it didn’t help the show’s bottom line for Donaldson to up the grand prize from $5 million to $10 million, he and his investors continue to believe thatkind of generosity will all be worth the risk. “Money isn’t everything—building and managing it is infinitely harder,” Donaldson added on the podcast.

The MrBeast media arm, including his YouTube channels and TV show, earned an estimated $250 million in revenue in 2024 but posted a net loss of nearly $80 million, according to Bloomberg. The red ink was partially offset by Feastables. Launched in 2022, the chocolate products are found in Walmart, Target, and 7/11 stores in the U.S. and more than a dozen other countries. Feastables earned revenue comparable to MrBeast’s media portfolio, but it produced a profit of more than $20 million. 

And while the snack market is crowded, Donaldson has found a lane that screams fun—with bright packaging and bubbly fonts—as well as impact. The chocolate is 100% fair-trade certified, and Donaldson’s has publicly declared his challenge to the “status quo of the big chocolate sector” which has allowed child labor to thrive. “I know we can create chocolate that people can afford and that also pays farmers fairly, so kids don’t have to work,” Donaldson said in a press release.

MrBeast has noted that “on paper” he could be considered a billionaire, largely due to the valuation of his various brands and income streams from additional ventures like Lunchly snack kits, analytics platform Viewstats, and MrBeast Burger. In reality, however, he has said he keeps “very little money” on hand and even borrowed from his mother to help cover his wedding expenses. Forbes estimated his annual earnings between April 2024 and April 2025 at $85 million.

Last year, Beast Industries raised money at a roughly $5 billion valuation, according to Bloomberg, signaling immense investor confidence in Donaldson’s blend of viral business and social impact.

MrBeast’s operations under a microscope

Donaldson has not been immune to controversy. One group of contestants on his Amazon series, Beast Games, have filed a lawsuit claiming there to be dangerous conditions on the set; that case is still ongoing, but Donaldson and Amazon have asked the court to dismiss it. Separately, one longtime channel collaborator was accused of sexual misconduct; no legal action was filed in that instance, and a law firm commissioned by Donaldson found those misconduct accusations to be baseless.

Despite the scrutiny, Donaldson’s popularity has hardly wavered; he’s gained more than 100 million YouTuber subscribers in the last year.

But that acceleration may not last forever, according to Bill Zimmerman, a professor at Penn State University studying the creator economy. At some point, there will likely be a ceiling, he said, noting to Fortune that some of Donaldson’s extreme, challenge-based videos can be divisive.

“I think some of these viral videos outside of the philanthropy space can be off-putting to a lot of people because of the focus on putting people through physical challenges to win prizes,” Zimmerman said, pointing to a recent video that challenged a pilot to live on a private jet for 100 days, where he faced challenges like no shower, no bed, and limited food. 

“Those things are highly watchable, but I think these big videos that just rack up the views, also present this voyeuristic situation where you’re watching somebody push their physical limits,” Zimmerman added. And when it comes to philanthropic videos, Zimmerman said it can be difficult to separate questions about underlying motives when Donaldson has profited from being generous.

Donaldson’s CEO Housenbold challenges that generosity and profitability can, and do, exist together.

“We want to make kindness viral through the voices of the global community of influencers and their fans,” Housenbold said “We also want to welcome other companies, non-profits, and governmental agencies to join us on the journey of making lasting change.”

Or, as Donaldson himself summarized on The Diary of a CEO podcast earlier this year:  “A world where I help people is just more fun than a world where I don’t.”



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Army readies 1,500 paratroopers specializing in arctic ops for possible Minnesota deployment

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The Pentagon has ordered about 1,500 active-duty soldiers to be ready in case of a possible deployment to Minnesota, where federal authorities have been conducting a massive immigration enforcement operation, two defense officials said Sunday.

The officials, who spoke on condition of anonymity to discuss sensitive military plans, said two infantry battalions of the Army’s 11th Airborne Division have been given prepare-to-deploy orders. The unit is based in Alaska and specializes in operating in arctic conditions.

One defense official said the troops are standing by to deploy to Minnesota should President Donald Trump invoke the Insurrection Act, a rarely-used 19th century law that would allow him to employ active duty troops as law enforcement.

The move comes just days after Trump threatened to do just that to quell protests against his administration’s immigration crackdown.

In an emailed statement, Pentagon chief spokesman Sean Parnell did not deny the orders were issued and said the military “is always prepared to execute the orders of the Commander-in-Chief if called upon.”

ABC News was the first to report the development.

On Thursday, Trump said in a social media post that he would invoke the 1807 law “if the corrupt politicians of Minnesota don’t obey the law and stop the professional agitators and insurrectionists from attacking the Patriots of I.C.E., who are only trying to do their job.”

He appeared to walk back the threat a day later, telling reporters at the White House that there wasn’t a reason to use it “right now.”

“If I needed it, I’d use it,” Trump said. “It’s very powerful.”

Trump has repeatedly threatened to invoke the Insurrection Act throughout both of his terms. In 2020 he also threatened to use it to quell protests after George Floyd was killed by Minneapolis police, and in recent months he threatened to use it for immigration protests.

The law was most recently invoked by President George H.W. Bush in 1992 to end unrest in Los Angeles after the acquittal of four white police officers in the beating of Rodney King.

Minnesota Governor Tim Walz, a Democrat and frequent target of Trump, has urged the president to refrain from sending in more troops.

“I’m making a direct appeal to the President: Let’s turn the temperature down. Stop this campaign of retribution. This is not who we are,” Walz said last week on social media.

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Meet a 28-year-old Canadian woman who turned her pen-pal side hustle into a subscription side hustle with over 1,000 members

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At a time when productivity means optimizing every second and screens blur the line between work and home, some people are slowing down and disconnecting by looking to communication devices from the past.

Tactile activities ranging from writing letters and typewriter clubs to TikTok communities showcasing calligraphy skills and wax seals are giving retro writing instruments a resurgence. More than quaint throwbacks, the pursuits provide their enthusiasts with opportunities to reduce their technology use, be more intentional with time and build meaningful connections with others.

“I feel as though my pen pals are my friends. I don’t think of them much differently than if I were chatting with a friend on the phone, in a coffee shop or at another person’s house,” said Melissa Bobbitt, 42, a devoted letter-writer who corresponds with about a dozen people from her home in Claremont, California, and has had up to 40 pen pals at one time. “Focusing on one person and really reading what they are saying, and sharing what’s on your heart is almost like a therapy session.”

Ink, paper and other tools that once were the only way to send a message from afar are continuing to bring people together from around the world. Below, some of them explain the appeal of snail mail and give recommendations for getting started.

Writing can be an escape

In a society shaped by constant availability, hands-on hobbies like writing letters and scrapbooking require focus and patience. The act of picking up a pen, sealing an envelope with wax and laying out pages may yield aesthetically pleasing results, but it also creates a space for reflection.

Stephania Kontopanos, a 21-year-old student in Chicago, said it can be hard to put her phone and computer away, especially when it seems all of her friends and peers are on social media and her classes and personal life revolve around being online.

“There are times when I’m with my friends and at dinner, I’ll realize we are all on our phones,” Kontopanos said, adding that she tries to put her phone down at those moments.

Kontopanos also unplugs consciously by sending postcards to her family and friends, scrapbooking, and junk journaling, which involves repurposing everyday materials like tickets and receipts to document memories or ideas. She says going to the post office has become an activity she does with her mother back home in Kansas and includes sharing stories with the postal workers, people she would not have routinely encountered.

Nostalgia can foster community

Writing and sending letters is nostalgic for KiKi Klassen, who lives in Ontario, Canada. The 28-year-old says it helps her feel more connected to her late mother, who was a member of the Canadian Union of Postal Workers, which represents mail carriers and other postal employees.

In October 2024, Klassen launched the Lucky Duck Mail Club, a subscription-based monthly mail service that sends participants a piece of her art, an inspiring quote and message. She says her membership includes more than 1,000 people across, at most, 36 countries.

“When I sit down, I’m forced to reflect and choose my words carefully,” Klassen said. “It also lends itself to vulnerability because it is easier to write down how you are feeling. I’ve had people write me back and I’ve cried hearing so many touching stories. I think for a lot of people paper creates a safe space. You write it down, send it off and don’t really think about it after.”

For Bobbitt, who has corresponded by mail for years, there is a “grand excitement” when she opens her mailbox and finds something that is not a bill or advertisement. “If we all filled each other’s mailboxes with letters, we would all be kinder and, at the very least, won’t dread checking our mailboxes,” she said.

Bobbitt says she first joined a pen pal club in second or third grade and later was connected to more writers through Postcrossing, an online project that partners people around the world to send and receive postcards. She says some of the postcards turned into letters as friendships grew between her and some other regular writers.

It’s a similar feeling of connection that inspired DJ Robert Owoyele, 34, to create CAYA, a monthly “analog gathering” in Dallas. Owoyele launched the event less than a year ago and has since organized evenings with letter writing, coloring, vinyl listening sessions and other activities.

“We live in a digital age that fosters a false sense of connection, but I think true connection happens in person,” he said. “When we are able to touch or see something, we are more connected to it naturally. These analog activities are a representation of that.”

How to get started

While writing letters and engaging in other vintage pursuits might seem accessible, it is not always easy to get involved. For many people, carving out time to slow down can feel like another obligation in a schedule filled with to-dos.

Kontopanos says she decided it was important for her to reprioritize her time. “The older I get, the more I realize how much time had been wasted on my phone,” she said. Creating space to explore allowed her to discover the hobbies she loved doing enough to make them a priority, she said.

There are many hobbies to consider, some of which don’t require expensive tools or hours of free time. Frequenting spaces where communities centered around these hobbies gather can be a way to learn about the different activities. For example, participating in typewriter clubs such as Type Pals, attending events like the Los Angeles Printers Fair hosted by the International Printing Museum in California, and engaging with social media communities like the Wax Seal Guild on Instagram and The Calligraphy Hub on Facebook.

Klassen says that based on posts she’s seeing on her social media feeds, reviving vintage writing instruments and small tactile pleasures might be on the verge of becoming trendy.

“The girls are going analog in 2026,” she said.



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Democrats think a war-powers resolution for Greenland would get more GOP votes than one on Venezuela

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Republican lawmakers are scrambling to contain President Donald Trump’s threats of taking possession of Greenland, with some showing the most strident opposition to almost anything the Trump administration has done since taking office.

They gave floor speeches on the importance of NATO last week. They introduced bills meant to prevent the U.S. from attacking Denmark. And several traveled to Copenhagen to meet with Danish counterparts.

But it’s not clear that will be enough, as the president continues to insist that he will take control of the Arctic island. It’s raised fears of an end to NATO — a decades-old alliance that has been a pillar of American strength in Europe and around the globe — and raised questions on Capitol Hill and around the world about what Trump’s aggressive, go-it-alone foreign policy will mean for world order.

“When the most powerful military nation on earth threatens your territory through its president over and over and over again, you start to take it seriously,” Sen. Chris Coons told The Associated Press.

The Delaware Democrat organized the bipartisan trip to Denmark to “bring the temperature down a bit,” he said, as well as further talks about mutual military agreements in the Arctic. Republican Sens. Thom Tillis of North Carolina and Lisa Murkowski of Alaska accompanied a handful of Democrats on the trip. Also, Republican lawmakers joined in meetings in Washington last week with the Danish foreign minister and his Greenlandic counterpart where they discussed security agreements.

Yet it’s clear Trump has other ideas. He said Saturday he will charge a 10% import tax starting in February on goods from eight European nations because of their opposition to his Greenland plans.

Trump said on social media that because of modern weapons systems “the need to ACQUIRE is especially important.”

The pushback to Trump’s Greenland plans

Key Republicans have made clear they think that forcefully taking Greenland is out of the question. But so far, they’ve avoided directly rebuking Trump for his talk of possessing the island.

Tillis on social media called Trumps tariff plans “bad for America, bad for American businesses, and bad for America’s allies.”

Senate Majority Leader John Thune, R-S.D., told reporters Thursday that “there’s certainly not an appetite here for some of the options that have been talked about or considered.”

In a floor speech, Thune’s predecessor as Republican leader, Sen. Mitch McConnell, warned that an attempt to seize Greenland would “shatter the trust of allies” and tarnish Trump’s legacy with a disastrous foreign policy decision.

Republican and Democratic lawmakers alike see an obvious path to bolstering American interests in Greenland while keeping the relationship with NATO-ally Denmark intact.

In a meeting with lawmakers Thursday, Danish Foreign Minister Lars Løkke Rasmussen and his Greenlandic counterpart Vivian Motzfeldt discussed how the countries could work together to develop critical mineral industries and military cooperation, Coons said. The diplomats also told the senators there is no evidence of Chinese or Russian activity in Greenland.

Trump has made the argument that the U.S. should take Greenland before China or Russia do, prompting worry across Europe. Troops from several nations have been sent to Greenland in support of Denmark.

Murkowski said on social media that “our NATO allies are being forced to divert attention and resources to Greenland, a dynamic that plays directly into Putin’s hands by threatening the stability of the strongest coalition of democracies the world has ever seen.”

What can Congress do?

Lawmakers are looking at a few options for taking a military attack on Greenland off the table. Still, the Trump administration has shown little if any willingness to get congressional approval before taking military action.

Lawmakers, including Republicans like Murkowski, are pushing legislation that would prohibit Department of Defense funds from being used to attack or occupy territory that belongs to other NATO members without their consent.

The Alaska senator also suggested Congress could act to nullify Trump’s tariffs. Murkowski and several other Republicans have already helped pass resolutions last year meant to undo tariffs around the globe, but those pieces of legislation did not gain traction in the House. They would have also required Trump’s signature or support from two-thirds of both chambers to override his veto.

Democrats have also found some traction with war powers resolutions meant to force the president to get congressional approval before engaging in hostilities. Republicans last week narrowly defeated one such resolution that would prohibit Trump from attacking Venezuela again, and Democrats think there could potentially be more Republicans who would support one applying to Greenland.

“What I’ve noticed is these war powers resolutions, they do put some pressure on Republicans,” said Sen. Tim Kaine, a Virginia Democrat who has forced votes on several similar resolutions. He said the tactic has also compelled the Trump administration to provide lawmakers with briefings and commitments to get congressional approval before deploying troops.

Still, while dismissing the Venezuela war powers resolution on Wednesday, Republican leaders made the argument that the legislation should be ruled out of order because the Trump administration has said there are currently no U.S. troops on the ground in Venezuela.

That argument may set a precedent for future war powers resolutions, giving Republicans a way to avoid voting against Trump’s wishes.

“If you don’t have boots on the ground, it’s a moot point,” said Sen. Mike Rounds, a South Dakota Republican, about war powers resolutions in general. He also argued that the prospect of taking Greenland over the objections of Denmark is nothing “more than a hypothetical.”

Other Republicans have expressed support for Trump’s insistence that the U.S. possess Greenland, though they have downplayed the idea that the U.S. would take it by force.

That’s left the strongest objections on the Republican side of the aisle coming from a handful of lawmakers who are leaving Congress next year.

Rep. Don Bacon, a Nebraska Republican, told The Omaha World Herald that an invasion of Greenland would lead to Trump’s impeachment — something he would “lean” towards supporting.

Tillis, another retiring Republican, has directed his criticism at Trump advisors like White House Deputy Chief of Staff Stephen Miller.

“The fact that a small handful of ‘advisors’ are actively pushing for coercive action to seize territory of an ally is beyond stupid,” he said.



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