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MrBeast’s $5 billion empire runs on generosity—but at a cost

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Most would probably lose steam before they even got to 100. But for Jimmy Donaldson, better known as MrBeast, that was the whole point. The seemingly impossible stunt was the subject of one the then-18-year-old’s first-ever YouTube videos.

Little did he know the domino effect such videos would set off. Now 27, Donaldson sits atop an online content empire: With 435 million YouTube subscribers and over 95 billion lifetime views, he’s among the internet’s biggest stars worldwide. His accomplishments reach far beyond viral videos: They include a nine-figure Amazon TV deal, a multimillion-dollar snack company, and even a forthcoming novel co-authored with James Patterson.

Donaldson’s meteoric ascent has given him ambitions of building a diversified entertainment empire, one he hopes one day rivals Disney. But it hasn’t all been driven by daily vlogs or video game livestreams like other content creators. Much of MrBeast’s content reflects a simple but profound focus: showing the impact of generosity.

That mission has defined not only his content, but some of his business ventures. His most-watched videos include posts that feature him cleaning up the world’s dirtiest beaches, building wells in Africa, and giving away homes. Beyond YouTube, through his nonprofit Beast Philanthropy, Donaldson has given away over $300 million worth of food (about 42 million meals), donated $5 million in aid to Ukrainian refugees, and provided $500,000 in school supplies and technology. He’s also funded 2,000 prosthetics, 100 cleft palate repairs, and 600 e-bikes for people in need.

Most recently, Donaldson teamed with up fellow creator Mark Rober for #TeamWater, a campaign providing clean drinking water across Africa and southeast Asia. The effort raised over $41 million—drawing support from more than 100,000 individuals donors. While the average individual contribution was under $4, major companies like Google, TikTok, and Accenture stepped in with multimillion-dollar gifts.

This commitment to large-scale giving has become a defining feature of both Donaldson’s content and his corporate strategy, led by Beast Industries CEO Jeff Housenbold, a veteran of Silicon Valley who came onboard to run the company last year.

While the donations are inherently worthwhile, Donaldson and his team are confident that they also drive audience growth—attracting watchers who might not otherwise be drawn to the content, and helping the whole enterprise generate more revenue. Such efforts to embrace social responsibility have helped Beast Industries earn a spot on Fortune’s 2025 Change the World list.

“We’re really leaning into how we use the MrBeast platform to create positive impact. We’re a for-profit company, but we’re also altruistic,” Housenbold told Fortune. “The question we ask ourselves is, ‘Can we combine capitalism and altruism in a way that’s a win-win?’ We believe the answer is yes.”  

Building an over $5 billion empire—one video at a time

Scaling generosity at MrBeast’s level has been neither easy nor cheap—but his sharp business instincts as a teenager laid the foundation.

In August 2017, just seven months after his viral counting video, he partnered with Quidd, a now-defunct digital collectibles app, to launch a series of generosity-driven videos—handing huge bundles of cash to Twitch streamers, pizza delivery guys, Uber drivers. At just 19 years old, Donaldson had recently dropped out of East Carolina University after only two weeks, choosing to focus full-time on editing videos.

Years later, profitability remains a challenge. Beast Industries has operated at a net loss for the last three years in a row, according to Bloomberg. Some of the biggest recent expenses came from producing his Amazon Prime reality show Beast Games. The show, which was filmed across three countries, featured stunts and contests that broke 44 Guinness World Records, including the largest prize fund awarded on a competitive reality TV show ($10 million). But total production costs reportedly exceeded $100 million for the 10 episode-season.

“It was not a good financial decision to make Beast Games,” Donaldson admitted on The Diary of a CEO podcast earlier this year. “I lost money. I would have more money if I didn’t film it.”

While it didn’t help the show’s bottom line for Donaldson to up the grand prize from $5 million to $10 million, he and his investors continue to believe thatkind of generosity will all be worth the risk. “Money isn’t everything—building and managing it is infinitely harder,” Donaldson added on the podcast.

The MrBeast media arm, including his YouTube channels and TV show, earned an estimated $250 million in revenue in 2024 but posted a net loss of nearly $80 million, according to Bloomberg. The red ink was partially offset by Feastables. Launched in 2022, the chocolate products are found in Walmart, Target, and 7/11 stores in the U.S. and more than a dozen other countries. Feastables earned revenue comparable to MrBeast’s media portfolio, but it produced a profit of more than $20 million. 

And while the snack market is crowded, Donaldson has found a lane that screams fun—with bright packaging and bubbly fonts—as well as impact. The chocolate is 100% fair-trade certified, and Donaldson’s has publicly declared his challenge to the “status quo of the big chocolate sector” which has allowed child labor to thrive. “I know we can create chocolate that people can afford and that also pays farmers fairly, so kids don’t have to work,” Donaldson said in a press release.

MrBeast has noted that “on paper” he could be considered a billionaire, largely due to the valuation of his various brands and income streams from additional ventures like Lunchly snack kits, analytics platform Viewstats, and MrBeast Burger. In reality, however, he has said he keeps “very little money” on hand and even borrowed from his mother to help cover his wedding expenses. Forbes estimated his annual earnings between April 2024 and April 2025 at $85 million.

Last year, Beast Industries raised money at a roughly $5 billion valuation, according to Bloomberg, signaling immense investor confidence in Donaldson’s blend of viral business and social impact.

MrBeast’s operations under a microscope

Donaldson has not been immune to controversy. One group of contestants on his Amazon series, Beast Games, have filed a lawsuit claiming there to be dangerous conditions on the set; that case is still ongoing, but Donaldson and Amazon have asked the court to dismiss it. Separately, one longtime channel collaborator was accused of sexual misconduct; no legal action was filed in that instance, and a law firm commissioned by Donaldson found those misconduct accusations to be baseless.

Despite the scrutiny, Donaldson’s popularity has hardly wavered; he’s gained more than 100 million YouTuber subscribers in the last year.

But that acceleration may not last forever, according to Bill Zimmerman, a professor at Penn State University studying the creator economy. At some point, there will likely be a ceiling, he said, noting to Fortune that some of Donaldson’s extreme, challenge-based videos can be divisive.

“I think some of these viral videos outside of the philanthropy space can be off-putting to a lot of people because of the focus on putting people through physical challenges to win prizes,” Zimmerman said, pointing to a recent video that challenged a pilot to live on a private jet for 100 days, where he faced challenges like no shower, no bed, and limited food. 

“Those things are highly watchable, but I think these big videos that just rack up the views, also present this voyeuristic situation where you’re watching somebody push their physical limits,” Zimmerman added. And when it comes to philanthropic videos, Zimmerman said it can be difficult to separate questions about underlying motives when Donaldson has profited from being generous.

Donaldson’s CEO Housenbold challenges that generosity and profitability can, and do, exist together.

“We want to make kindness viral through the voices of the global community of influencers and their fans,” Housenbold said “We also want to welcome other companies, non-profits, and governmental agencies to join us on the journey of making lasting change.”

Or, as Donaldson himself summarized on The Diary of a CEO podcast earlier this year:  “A world where I help people is just more fun than a world where I don’t.”



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China has fulfilled its initial commitment to buy 12 million metric tons of soybeans from the U.S., but it’s not clear if the trade agreement announced in October can withstand President Donald Trump’s ever-shifting trade policy as American farmers are still dealing with high production costs.

Earlier this month, Trump said he would impose 25% tariffs on any country that buys from Iran, which would include China. Then last weekend he threatened to impose 10% tariffs on eight of America’s closest allies in Europe if they continue to oppose his efforts to acquire Greenland.

So the administration’s trade policy continues to change quickly, and Iowa State University agricultural economist Chad Hart said that could undermine the trade agreement with China and jeopardize the commitment by the world’s largest soybean buyer to purchase 25 million metric tons of American soybeans in each of the next three years.

“Those new tariffs — what does that mean for this agreement? Does it throw it out? Is it still binding? That’s sort of the game here now,” Hart said.

Beijing paused any purchase of U.S. soybeans last summer during its trade war with Washington but agreed to resume buying from American soybean farmers after Trump and Chinese leader Xi Jinping met in South Korea and agreed to a truce.

Treasury Secretary Scott Bessent announced the purchasing milestone China has met in an interview with Maria Bartiromo on Fox Business on Tuesday from the sidelines of a major economic forum in Davos, Switzerland, where Bessent met with his Chinese counterpart, Vice President He Lifeng. Bessent said China remains committed.

“He told me that just this week they completed their soybean purchases, and we’re looking forward to next year’s 25 million tons,” Bessent said. “They did everything they said they were going to do.”

Last fall, preliminary data from the Department of Agriculture cast doubts on whether China would live up to the agreement because it was slow to begin purchasing American soybeans and there is a lag before the purchases show up in the official numbers.

On Tuesday, the USDA data showed that China had bought more than 8 million tons of U.S. soybeans by Jan. 8, and its daily reports indicated that China placed several more orders since then, ranging from 132,000 tons to more than 300,000 tons.

China has shifted much of its soybean purchases over to Brazil and Argentina in recent years to diversify its sources and find the cheapest deals. Last year, Brazilian beans accounted for more than 70% of China’s imports, while the U.S. share was down to 21%, World Bank data shows.

Trump is planning to send roughly $12 billion in aid to U.S. farmers to help them withstand the trade war, but farmers say the aid won’t solve all their problems as they continue to deal with the soaring costs of fertilizer, seeds and labor that make it hard to turn a profit right now. Soybean farmers will get $30.88 per acre while corn farmers will receive $44.36 per acre. Another crop hit hard when China stopped buying was sorghum, and those farmers will get $48.11 per acre. The amounts are based on a USDA formula on the cost of production.

That and uncertainty about trade markets and how much farmers will receive for their crops has even some of the most optimistic farmers worried, said Cory Walters, who is an associate professor in the University of Nebraska-Lincoln’s Department of Agricultural Economics. Soybean prices jumped up above $11.50 per bushel after the agreement was announced, but the price has since fallen to about $10.56 per bushel on Tuesday. So prices are close to where they were a year ago and aren’t high enough to cover most farmers’ costs.

“Everything is changing — the land rental market, the fertilizer market, the seed market and it’s all pinching the farmer when they go to do their cash flows. The ability to make a decision is tougher now because of all the uncertainty in the market,” Walters said.

___

This story has been updated to correct that Bessent spoke on Fox Business, not Fox News.

___

Funk reported from Omaha, Nebraska. Associated Press writers Didi Tang and Fatima Hussein contributed from Washington.



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Wall Street is talking about whether Trump’s Greenland plan will end U.S. ‘primacy’

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Investors reacted emphatically to President Trump’s insistence that he won’t back down on his plan to take over Greenland: They hate it. The S&P 500 fell 2% yesterday, even though 81% of its companies have beaten their Q4 earnings expectations so far. The dollar fell off a cliff, losing nearly 1% of its value against a basket of foreign currencies. U.S. bond prices weakened modestly. Gold, the safe-haven investment, hit yet another new record high.

The “sell America” trade is in full effect, in other words. S&P futures were up marginally this morning, suggesting that the bloodletting has been put on hold until traders hear what Trump has to say at the World Economic Forum in Davos later today. Trump offered a small ray of hope before he left for Switzerland when he told NewsNation, “We’ll probably be able to work something out.”

The drama has started a global debate about ending America’s “primacy” as the place for investors to hold assets. Increasingly, analysts and economists are talking about hedging against U.S. risk and deploying their capital in markets which are more predictable. The fact that the S&P 500 underperformed last year compared to markets in Asia and Europe is helping make the case. It’s a rerun in 2026, too. The S&P is down 0.71% year-to-date, while the Europe STOXX 600 is up 0.69% and the South Korean KOSPI is up an astonishing 14%.

“Until the US no longer ‘threatens’ with the use of tariffs … the so-called ‘primacy’ of the U.S. remains at risk of further dissolution, and with it an upending of the geopolitical alignments that have upheld markets in recent years,” Macquarie analysts Thierry Wizman and Gareth Berry wrote in a recent note to clients.

Their argument—perhaps one of the most extreme ones that Fortune has ever seen in an investment bank research note—is that when the U.S. goes through a major political convulsion a period of stagnation follows, and thus investors should begin moving their money away from America:

“A line can be traced, for example, from the failure of the U.S. in the Vietnam War and the follow-on decline in U.S, primacy, to the U.S.’s gold reserve depletion, and the subsequent end of the fixed exchange rate system under the Bretton Woods Agreement of 1944. The ‘fiat money’ era that followed was associated with a large decline in the real value of the USD, from 1971 until 1981, as well as a period of inflation and recessions across the 1970s,” they said. 

“We should worry about the USD and its relation to other currencies, too. If the reserve status of the USD does depend on the U.S. role in the world—as guarantor of security and a rules-based order—then the events of the past year, and of the past three weeks, in particular, carry the seeds of a reallocation away from the USD, and the search for alternatives, especially among reserve managers. So far, allocators have only found solace in gold, but they may eventually move toward other fiat currencies, too.”

Wall Street got a glimpse of what this might look like when the Danish retirement savings fund AkademikerPension said yesterday that it would sell its $100 million stake in U.S. bonds by the end of the week.

So far, traders are flinching at Trump’s actions. But we haven’t yet seen the kind of full-scale capital flight away from U.S. assets that might, for instance, raise inflation, interest rates or trigger a recession. But the mere fact that Wall Street is discussing it is significant.

Deutsche Bank’s George Saravelos told clients in a note at the weekend: “Europe owns Greenland, it also owns a lot of Treasuries. We spent most of last year arguing that for all its military and economic strength, the U.S. has one key weakness: it relies on others to pay its bills via large external deficits. Europe, on the other hand, is America’s largest lender: European countries own $8 trillion of US bonds and equities, almost twice as much as the rest of the world combined. In an environment where the geoeconomic stability of the western alliance is being disrupted existentially, it is not clear why Europeans would be as willing to play this part. Danish pension funds were one of the first to repatriate money and reduce their dollar exposure this time last year. With USD exposure still very elevated across Europe, developments over the last few days have potential to further encourage dollar rebalancing.”

This note was internally controversial. Deutsche Bank CEO Christian Sewing had to call U.S. Treasury Secretary Scott Bessent to disavow it.

The CEO does not stand by it but Saravelos’s colleagues may be more sympathetic. Jim Reid and his team, who religiously send an early morning email summarizing market action, did not send their email this morning. The bank told Fortune, “Deutsche Bank Research is independent in their work, therefore views expressed in individual research notes do not necessarily represent the view of the bank’s management.”

In fact, the idea that Europe might move out of U.S. assets is a commonplace inside investment banks right now. At UBS, Paul Donovan told clients earlier this week, “The implications of additional tariffs are more U.S. inflation pressures and a further erosion of the USD’s status as a reserve currency. So far, bond investors do not seem to be taking the threats too seriously.”

This morning he said that the most likely scenario wouldn’t be investors selling U.S. debt but simply refusing to buy new debt, thus reducing the flow of funds that the America is dependent on.

In a tariff war, one under-discussed weapon at Europe’s disposal is its Anti-Coercion Instrument: It has the power to ban U.S. services businesses from the E.U.

“U.S. services exports to the E.U. were $295B in 2024, equivalent to 0.9% of US GDP, suggesting the harm could be much greater if the E.U. pulled this relatively new lever at its disposal than if it responded simply with tariffs, though its economy would be hurt more too,” Pantheon Macroeconomics analysts Samuel Tombs and Oliver Allen told clients.

“In short, nobody would win from a new trade war, but the E.U. has ample scope to harm the U.S. if the Greenland situation escalates,” they said.

Here’s a snapshot of the markets ahead of the opening bell in New York this morning:

  • S&P 500 futures were up 0.19% this morning. The last session closed down 2.06%.
  • STOXX Europe 600 was down 0.4% in early trading.
  • The U.K.’s FTSE 100 was flat in early trading. 
  • Japan’s Nikkei 225 was down 0.41%.
  • China’s CSI 300 was flat. 
  • The South Korea KOSPI was up 0.49%. 
  • India’s NIFTY 50 was down 0.3%. 
  • Bitcoin was down to $89K.



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Match Group says a ‘readiness paradox’ is crippling Gen Z in dating

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Gen Z is sometimes criticized for its proclivity toward slang or its approach to the workforce. But this generation is facing challenges very different from those of their elders. The young adults are slowing down their pursuit of the American Dream of finding “the one,” owning a home, and having kids.

But it’s not because Gen Z doesn’t want to find love, according to a report by Match Group and Harris Poll shared exclusively with Fortune. In fact, their survey results from 2,500 randomly selected U.S. adults shows 80% of Gen Z say they believe they’ll find true love, making them the most optimistic generation about finding love. Yet, only 55% of Gen Z feel like they’re actually ready for partnership. 

Therein lies the “readiness paradox,” a phenomenon that paralyzes Gen Z from taking that initial step toward a serious relationship, and subsequently toward marriage and having children. While more than half of Gen Z says they feel lonely despite having online connections, 48% of Gen Z women report feeling additional pressure to enter a relationship for “the right reason,” rather than solely to avoid loneliness. This cycle traps young people in loneliness, which is amplified by social media pressures, like the dread of “hard-launching” a relationship. 

“It makes total sense to be stuck in that paralysis of, I want this, I want a relationship, but I don’t feel ready for it, and so I don’t do it,” Chine Mmegwa, head of strategy, corporate development, and business operations at Match Group, told Fortune. “What they’re afraid of is failing. What they’re afraid of is that the other person on the other side isn’t ready.”

Match Group defines this phenomenon as a “self-reinforcing cycle” in which Gen Zers set a high bar for readiness for a relationship, then feel anxious about being alone, then crave new relationships, believe they’re not ready for it and wait longer, experience more loneliness, and then the cycle repeats. 

And some of this cycle stems from the fact that Gen Z prioritizes investing in personal growth, therapy, and defining success over other generations. Nearly 60% of Gen Z women say therapy is essential to relationship success, according to the Match Group report, and almost 50% say that setting and respecting healthy boundaries is a prime indication of being ready for a romantic relationship. And as a result, they may be more likely to delay dating. 

This report serves as a launchpad for Match Group and other dating app companies to rethink how to best serve Gen Z consumers, some of which had ditched the apps when they did have features they could relate to. But now Tinder has introduced more casual modes for Gen Zers to meet each other, like through its double-date feature and college mode where the generation can meet more people with the same relationship goals in mind.

That’s a step in the right direction for a generation that is reverting back to a desire to meet in real life.

“This is the way Gen Z wants to connect,” Match Group CEO Spencer Rascoff previously said. “They want to vibe their way through meeting people.”

Reprioritizing milestones

Unlike how some other reports about Gen Z love life have portrayed the generation, they’re not rejecting romance. Instead, they’re reshuffling life’s timeline amid economic and social strains. 

Match Group’s report shows nearly half of Gen Z say they’re not ready for relationships now, and 75% aren’t rushing into one. But, again, 80% say they believe they’ll find true love.

“They believe that when they work on themselves, their relationships become stronger,” according to the Match Group report. “And they are more likely to wait until they can put their best selves forward to give themselves the highest chance of relationship success.”

Although that may sound like worrisome news for a company trying to appeal to the latest generation, Mmegwa didn’t shy away from the challenge. 

Gen Z is “still looking to our products to solve real big issues. And they are still looking to our products and to dating to solve the things that are most important to them” she said. “It’s just a question of when and how they will use our products that [is] very different from prior generations.”

This generation also has a very different view of how happy their own parents’ and grandparents’ relationships are: Only 37% described those relationships as happy, and 34% of Gen Z women also feel working through issues from past relationships indicates readiness, according to the report.

Social media’s vicious cycle

Being highly inundated by and invested in social media has also exacerbated the readiness paradox. While 46% of Gen Z “soft-launch” relationships versus 27% overall, 81% see it as an ironclad agreement, and dread backlash from a public failure. 

It’s different from how other generations view making relationships public: “You can also hard launch and then delete the photos the next day, and it’s okay,” Mmegwa said. 

But still, for Gen Z, relationship performance pressure creates a cycle: High readiness bars lead to loneliness, which ultimately leads to them pursuing lower-stakes or casual relationships that rarely escalate into something more serious.

Instagram exacerbates the stall. While 46% of Gen Z “soft-launch” relationships versus 27% overall, 81% who hard-launch see it as an ironclad commitment, dreading public failure. Mmegwa highlighted this generational shift: “You can also hard launch and then delete the photos the next day, and it’s okay.” This “performance pressure” creates a cycle: High readiness bars lead to loneliness (over 50% feel it despite online ties), prompting low-stakes connections that rarely escalate.​

“For us, the focus is on how we bring people together and encourage them to return to in-person connections,” Hinge CEO Jackie Jantos previously told Fortune. Hinge is part of Match Group, along with Tinder, Match, and OkCupid.

How Match Group plans to address the readiness paradox

Match Group is planning to meet Gen Z where they are: They’ll keep introducing “low-pressure” tools, like Tinder’s Double Dating feature and College Mode.

“The idea here is really around helping our users have the power to control what they’re looking for in a given moment and be able to find that more easily,” Cleo Long, Tinder’s senior director of global product marketing, previously told Fortune.

Using the report as a roadmap for new product plans, future features could include features like readiness signals, Mmegwa said, and more curated matches will be important. 

“It’s no longer a speed and volume game,” she said. “It’s [about] truly making our algorithms help you know yourself better, and then help you know the person on the other side of the connection better.”



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