Moschino opens pop-up installation in Dover Street Market Paris

The house of Moschino has unveiled an uncanny new special installation inside Dover Street Market in Paris. Its name: “Piece of Sheet.”

 
In effect, it’s a unique visual setting dedicated to Moschino’s Spring/Summer 2025 women’s collection bearing the same name. It features fashion and accessories from the collection, including white dresses made of cotton sheets.

The Milanese brand’s creative director, Adrian Appiolaza, is “a great admirer of everything related to Dover Street Market,” so he wanted to create a unique visual moment dedicated to the collection in the boutique.
 
The installation features bed sheets and laundry hanging on lines, along with light wood panels on the walls—mirroring the setup of the show. Unveiled last September, the collection was the third by Argentine-born Appiolaza for the house and contained many plays on elements taken directly from the Moschino archives: polka dots, ruffled or multi-fringed dresses, pearl necklaces, slogan suits, or black leather biker jackets.

 
Appiolaza succeeded American-born Jeremy Scott in December 2023, arriving with an impressive CV that included stints at JW Anderson, Miu Miu, and Chloé.
 
His new installation will stay live until Tuesday, April 22. During Milan Fashion Week in February, Moschino built a similar installation inside Rinascente Duomo, Milan’s key department store.
 
Moschino is also available in Paris in its flagship boutique at 255 Rue Saint-Honoré.