Moncler returns to the Winter Olympics as Brazil’s technical sponsor

The Italian down‑jacket giant Moncler returns to the Olympic Games as the official sponsor of the Brazilian Olympic Committee for the Opening and Closing Ceremonies and as the technical sponsor of the Brazilian Snow Sports Federation at the upcoming Milano Cortina 2026 Olympic Winter Games.

Standing alongside brand ambassador and 2023 slalom World Cup winner Lucas Pinheiro Braathen- a Norwegian alpine skiing star who, thanks to his mother’s São Paulo roots, has in the past two years chosen to compete under a Brazilian passport- Moncler returns to its roots in sporting performance.

Having outfitted the first successful mountaineering expedition to the summit of K2 in 1954 and dressed the French national ski team at the 1968 Olympic Winter Games, Moncler now returns to the Winter Olympics nearly 60 years after the brand’s last Olympic appearance in Grenoble, France. That chapter lives on today in the spirit of the Moncler Grenoble label- the brand’s line dedicated to the mountains, where performance and style meet.

Brazil’s alpine skiing racing suit, designed in collaboration with Lucas Pinheiro Braathen, brings together technical performance, Brazilian heritage, and Moncler design. True to the brand’s DNA and enriched by Lucas’s creative input, the suit features an aesthetic inspired by the Brazilian flag- a tribute to the country’s culture- and reflects the athlete’s extroverted personality. He has already helped write Brazil’s sporting history, claiming the South American nation’s first‑ever victory in winter sports with a World Cup win in November.

The partnership was announced alongside a video titled “Beyond Performance,” directed by Mark Clinton, which follows Pinheiro Braathen as he prepares to take on the Olympic Games. The film marks the start of a new season rich with global activations and events for Moncler Grenoble, including a brand experience organised in Aspen next January and, of course, the 2026 Olympic Winter Games.

Moncler closed the first nine months of 2025 with consolidated group revenues of €1.84 billion, stable at constant exchange rates (‑1% at current exchange rates) compared with €1.86 billion in the first nine months of 2024. In the third quarter, the Americas and China drove the brand’s revenues, while EMEA and Japan slowed.