Chanel has tapped Grammy-winning rapper and entrepreneur Kendrick Lamar as the face of its upcoming eyewear campaign, set to launch on April 22, 2025. The appointment marks a bold move by the French luxury house to deepen its cultural footprint through collaborations that blend fashion, music and storytelling.

 
The Spring 2025 campaign highlights Chanel’s latest eyewear collection and features Lamar alongside actors Margaret Qualley, Lily-Rose Depp and Nana Komatsu. With this move, Chanel aims to engage younger, culturally connected consumers in key global markets.
 
Chanel first began building ties with Lamar in 2023, when he wore a custom look by the house to the Met Gala. In early 2024, his creative company pgLang collaborated with Chanel on “The Button,” a fashion short film that premiered during the brand’s haute couture presentation in Paris.

“Chanel has a timeless legacy, and that is always something I can get behind,” said Lamar. “Since they don’t make clothes for men, I knew it would have to be glasses.”

Eyewear remains one of Chanel’s most dynamic commercial categories, serving as an entry point for new customers. The brand has continued to grow its presence in this segment with expanded retail efforts and seasonal storytelling. According to Bruno Pavlovsky, president of Chanel’s fashion division, eyewear is more than a functional accessory—it plays a strategic role in the house’s business model and overall brand strategy.
 
With this appointment, Lamar joins a select group of male ambassadors at Chanel, including G-Dragon and Timothée Chalamet. The partnership is expected to evolve beyond the eyewear campaign, with additional creative projects led by pgLang. The collaboration bridges Chanel’s heritage fashion codes with contemporary cultural storytelling.
 
As the campaign rolls out this week, Chanel’s move reflects a growing shift in luxury marketing, where cultural credibility and cross-industry partnerships are essential to maintaining global relevance in a competitive landscape.

Hair and skin brand Seen has announced its retail expansion with Ulta Beauty. 

Following a successful debut in 2023 through Ulta Beauty’s Sparked platform for emerging brands, Seen will expand into over 1,400 Ulta Beauty stores nationwide as of this month.

“We are truly grateful for the partnership with Ulta Beauty and thrilled to expand Seen’s presence into all stores nationwide,” said Iris Rubin MD, Harvard-trained dermatologist and co-founder of Seen. 

“Ulta Beauty has been an incredible partner, and this milestone represents a pivotal moment for our brand. Ulta Beauty guests deserve products that deliver stronger, smoother, healthier-looking hair, and are safe for all skin types, including sensitive, acne-prone, and eczema-prone skin. With Ulta Beauty’s nationwide reach, we are excited to offer Seen to even more consumers who are looking for haircare solutions that deliver proven results for their hair, skin, and scalp.”

Seen has established itself as a leader in the “skinification” of haircare, bringing advanced dermatological science to a category traditionally focused on aesthetics alone. The brand’s patented, award-winning formulas are clean, vegan, cruelty-free, and clinically proven to support both hair and skin health. 

“We are thrilled to expand on our existing partnership with Seen, offering the brand exclusively in all stores nationwide,” added Penny Coy, senior vice president of merchandising, Ulta Beauty. 

“Our engaged hair care and skin care loving guests are more informed than ever before, actively seeking Seen’s products because they not only deliver results but also address their specific hair and skin concerns with dermatologist-developed solutions. We are so proud of the brand’s growth over the years, from launching in select doors through Sparked, to being an exemplary Conscious Beauty brand, certified across all five pillars including vegan, clean ingredients, cruelty-free, sustainable packaging and give back, and now launching in all stores nationwide. We are looking forward to having new and existing guests discover and incorporate the brand’s efficacious formulas in their beauty routine’s this year and beyond.”