Minka Dink to open King’s Road pop-up

London’s King’s Road continue to grow in popularity as a retail destination for niche fashion brands, especially those testing the market.

The area’s major landlord, Sloane Stanley Estate, has announced London-based brand Minka Dink is opening its second pop-up in Chelsea, “demonstrating the strength of the landlord’s role in providing a sought-after location for brands to trial physical retail”. This has already included temporary locations for brands such as Chinti & Parker, Prochaine, KayaNuka, and Seraphina.
 
Minka Dink will open on the King’s Road for a three-week period with a 1,728 sq ft unit showcasing its womenswear collections including the Bibi Blouse, Lila Jeans and Evie Cardigan.

It will also present the first drop of its SS25 collection, available to shop in-store only, it noted. The new collection focuses on “transitional pieces that take you from season to season, mirroring the brand’s ethos of creating timeless, versatile clothing that boosts confidence while being both stylish and accessible”.

Minnie Royden, founder of Minka Dink, said: “King’s Road has always felt like the ultimate location for our pop-ups. Our customer loves shopping here and we absolutely love the area and the incredible surrounding brands. It always feels like the perfect fit.”

Hannah Grievson, Property director at Sloane Stanley, added: “Minka Dink achieved so much success during its first-ever pop-up with us here last year, and to host its second pop-up is a real testament to the opportunities we provide for independent brands to thrive.

“Entering physical retail can be a daunting experience, especially for brands that have built a strong following on social media, and our role is to make it that little bit easier, providing guidance and support at every level.”

Minka Dink also joins Pepites, the curated boutique combining European and international brands, that opened a King’s Road pop-up. Its new space delivers a range of names from Liv Bergen and Karma Koma to Diaperis and Riviera, stocking womenswear, accessories and jewellery.