Global lifestyle retailer Miniso has opened Australia’s first Miniso Land in Sydney, marking the brand’s largest and most premium store in the country.
Miniso opens Australia’s first Miniso Land. – Miniso
Located at the main entrance of Westfield Chatswood—the largest shopping center in northern Sydney — the new store spans more than 800 square metres and features a warm, natural wood interior. The space includes multiple themed zones, high-impact window displays, and outdoor LED screens designed to create an immersive shopping environment.
The Chatswood flagship carries more than 7,000 SKUs, over 70% of which are IP collaborations. Offerings include plush toys, blind boxes, accessories, cushions, and other lifestyle items. Several products are debuting in Australia for the first time, including Miniso’s Zootopia 2 collection, the Sanrio Fox Island vinyl plush, and new Nommi vinyl plush toys.
Miniso Land first launched in Shanghai in 2024, where it set the company’s global single-store sales record during its opening month. The concept is built around Miniso’s ‘Super IP + Super Store’ strategy, combining immersive design with rich character-driven product lines. Miniso Land stores have since expanded to cities including Beijing, Guangzhou, and Chengdu, as well as several international markets.
The brand currently operates across major Australian states, including New South Wales, Victoria, South Australia, Queensland, and Western Australia, and plans further national expansion through new stores, broader distribution, and ongoing product introductions.
