Actress Millie Bobby Brown has launched Mills by Millie Bobby Brown, a new fashion brand for teens and young women created exclusively for Walmart in collaboration with Delta Galil USA.
Millie Bobby Brown launches teen fashion brand with Walmart. – Millie Bobby Brown
Serving as founder and creative guide, Bobby Brown drew inspiration from her own early experiences with fashion, positioning the brand as exciting, attainable, and inclusive.
“Mills is all about embracing those earlier moments of fashion exploration. I want everyone to feel comfortable and free to find what style makes them feel like the best version of themselves,” said Bobby Brown.
“This collection is made for the fashion curious girl to play in, experiment with, and make their own with a fun selection of colorways, graphics and special details. It was very important to me for this brand to be accessible to millions through our collaboration with Walmart!”
The debut collection spans ready-to-wear, sleepwear and intimates, featuring flirty cuts and playful, cheeky details. Feminine touches such as floral appliqués, embroidery and lace finishes are woven throughout the assortment, while practical design elements, including built-in shorts and bras, prioritize comfort and ease.
The assortment includes dresses, skirts, tops, denim, sleepwear, bralettes, briefs and coordinated intimates sets. Pricing is positioned to be highly accessible, starting at $10.50 for intimates and reaching $26.50 for wide-leg jeans.
“Walmart is on a journey to democratize fashion and Mills by Millie Bobby Brown delivers on the trend-right style and aesthetic our customers are looking for at the incredible prices that Walmart is known for,” said Ryan Waymire, senior vice president fashion, Walmart U.S.
“Mills by Millie Bobby Brown is an exciting new brand that stands for style and quality and offers tremendous value that only Walmart can. We are excited for the launch, and we know that our customers are going to love it.”
Mills by Millie Bobby Brown is Bobby Brown’s latest brand expansion following the success of Florence by Mills Beauty, Florence by Mills Coffee, Florence by Mills Pets and Florence by Mills Fashion.
It is available now on Walmart.com and in approximately 750 Walmart stores nationwide. The partnership was facilitated by Bobby Brown’s licensing agency, IMG Licensing.
