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Milan unveils multifaceted vision of womanhood at Sportmax, Blumarine and Institution

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September 26, 2025

On Friday, the fourth day of the womenswear ready-to-wear shows, Milan’s fashion scene showcased the breadth of its creativity with a packed programme in which a host of houses came to the fore, from established names and young labels to emerging talents, expressing a thousand and one facets of femininity. From Sportmax’s minimalist, chic woman to Blumarine’s romantic dark lady, via the sculptural matryoshka of Institution by Galib Gassanoff, spring/summer 2026 promises to be exciting.

Sportmax, spring-summer 2026 – ©Launchmetrics/spotlight

Sportmax opened proceedings early in the morning with a beautiful collection that struck the perfect balance between raw minimalism and a diffuse sense of softness. Most looks were monochrome, beginning with an ultra-light palette of powdery, nude and cream tones that caught the light, and moving through to head-to-toe black. Silhouettes were elongated, sometimes to excess, as with faded baggy jeans so long they coil around the ankles.

Highly structured trench coats, sleeveless maxi coats, double jackets and leather blousons are cut with precise lines in crisp wools, gabardines and supple leathers, falling straight down the body.

Yet the overall impression was one of lightness — of floating, even — heightened by the introduction of airy, sheer fabrics, such as satin silk that ripples through long, fluid dresses, or organza used to make T-shirts and trousers, to stand in for jacket panels to lighten them, or as fine layers superimposed on certain looks.

To emphasise movement, garments were often layered one over another or deconstructed, as in these long leather trench coats whose upper part detaches into a Perfecto-bolero, reminiscent of the shoulder capes of yesteryear under which one can slip the arms with complete freedom. A multitude of gilt bells worn as earrings, bracelets or necklaces also set the rhythm with a heady chime.

Blumarine, spring-summer 2026 – ©Launchmetrics/spotlight

The Blumarine woman also revealed her dual personality, by turns romantic and dark, through a wardrobe full of contrasts — between flou and tailoring, soft and deep hues.

“I wanted to explore the idea of a Gothic romanticism transported into spring. Fragility and freedom clash with strength and power. It’s up to the audience to decide which of these two attitudes will prevail,” said creative director David Koma backstage, adding that in the end, “it’s the soft side that stands out more, supported by structure.”

The fluctuating aspect of the outfits and the play of transparencies tipped the balance towards a hyper-feminine, sensual aesthetic. Twirling ribbons and cascades of chiffon ruffles compose vaporous blouses, dresses and capes. Airy silks and chiffons were layered, sometimes gathered, smocked or fringed. Black lace and guipure steered everything towards a slightly sultry boudoir world. Large crosses in sparkling stones, worn as earrings or layered as multiple pendants, underscored this subversive streak.

The designer also called on the butterfly, the Italian house’s emblematic motif. With their colourful wings, a multitude alight as embroidery on a cardigan or on a sheer, flesh-toned dress. Elsewhere, a butterfly encircled the bust on a white lace bra-top. Sometimes it morphed into a dragonfly and — on closer inspection — even a spider.

The duality of the Blumarine woman was very much in evidence. The pagoda sleeves of the sinuous frock coats and peignoirs with long trains that dress her for evening were reminiscent of butterfly wings as they are of bat wings.

Institution by Galib Gassanoff, spring-summer 2026 – ©Launchmetrics/spotlight

With his new brand Institution, Azeri-born Georgian Galib Gassanoff offered one of the most compelling propositions on the Milanese scene. This has not escaped the very select Milanese boutique Antonia, which is dedicating its windows to him this week. After a well-received debut collection in February, the designer pursued his project with coherence, offering more commercial pieces this season, which he will show next week in Paris at the Maison Pyramide showroom.

For next summer, Gassanoff continues to draw on the ancestral know-how of Azerbaijan, in particular the braiding technique used to make woven or knotted carpets. He reprised this process, replacing wool threads with reclaimed shoelaces to create sculptural dresses and tops. He also introduced reedmace (Typha latifolia), which grows in marshes and is woven by women in the south of the country. Working with these communities, he had them braid a series of majestic, swirling gowns and a poncho.

Another inspiration is the “chepken”, a traditional coat with oversleeves. The designer transformed this piece into a tailored jacket, nipped in and rounded at the sides. The curved shape recalls Christian Dior’s famous Bar suit, but here the construction was modernised. Two long panels of fabric fall from the shoulders like stoles, under which the arms can slip. In another version, the jacket was slit at the sides and these two false sleeves fold over the front, tied around the chest, transforming it into an elegant top.

A host of other ingenious ideas also proved alluring. Like a top whose front was covered with white wooden buttons from the archives of historic button-maker Ascoli Bottoni; smock-like organza overlays, puffed out at belly height, that encased the silhouette in different colours; or large apron-like leather plastrons, fashioned from long shoelace straps or various braids, worn hanging from the neck.

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L’Oreal to invest $383 million in Indian beauty tech hub

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January 21, 2026

French cosmetics giant L’Oreal said on Wednesday it will set up a beauty tech hub in the south Indian city of Hyderabad with an initial investment ⁠of over 35 billion rupees ($383.4 million).

L’Oréal

The hub aims to be a global ⁠base for AI-driven beauty innovation, create 2,000 tech jobs through 2030, and speed up the rollout of ‍advanced ‌AI beauty solutions, the company said in a ⁠statement.

Nicolas Hieronimus, L’Oreal’s ‌CEO, and the state government of Telangana ‌formalized the partnership at the World Economic Forum, Davos.

Telangana has rapidly emerged as a key investment and technology hub in southern India.

Bilateral ‍trade between India and France stood at $15 billion in 2024, and Indian Prime Minister ‌Narendra ⁠Modi ​and French President Emmanuel Macron have ⁠been ​forging warmer ties.

The two sides have also been working to recast their tax treaty since ​2024 to modernize it by adapting global standards on tax transparency, Reuters ⁠reported in December.
 

© Thomson Reuters 2026 All rights reserved.



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Swarovski appoints new North America general manager

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January 21, 2026

Swarovski on Tuesday announced the appointment of Sindhu Culas to the role of president, general manager, North America at the Austrian jewelry maker.

Sindhu Culas – Courtesy

Based in the luxury firm’s New York City office, Culas will be responsible for “maximizing the Swarovski physical and digital presence and overall brand affinity in the U.S.,” according to a press release.

“We are thrilled to welcome Sindhu to Swarovski. Her vast leadership experience and passion for the brand make her an exceptional addition to our team,” said Kolja Kiofsky, chief commercial officer, Swarovski.

“With Sindhu guiding our next chapter in North America, we are looking ahead to an exciting future filled with creativity, operational excellence, and meaningful growth under our LuxIgnite strategy.” 

A retail veteran with over 25 years of experience across omni‑channel retail and institutional investment management, Culas joins the crystal jewelry maker from G-Star, where she served as CEO of North America at the British denim and apparel brand.

She began her career as a buyer and planner at Macy’s, Talbots, and Lord & Taylor before being promoted to strategy and brand management at Macy’s. Later on, the executive served as senior vendor manager at Amazon and as senior vice president of e‑commerce and strategy for Calvin Klein

“Watching Swarovski’s brand repositioning and momentum in recent years has been inspiring,” said Culas, in response to her new appointment.

“I’m excited to join this exceptional team, collaborate across the business, and help strengthen our position while accelerating growth throughout North America. It’s a remarkable moment for the brand, and I’m thrilled to contribute to the journey ahead.”

Culas’ appointment comes as the luxury jeweller looks to strengthen its position in the North America market. In October, Swarovski’s traveling exhibition “Masters of Light” made its U.S. debut on at the Amoeba Music venue in Los Angeles, coinciding with a collaborative collection with luxury grocer, Erewhon.

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Bourrienne Paris X and its shirts aim to stand test of time

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January 21, 2026

There are stories you simply couldn’t invent. The tale of Bourrienne Paris X, a finalist for the DHL 2025 Award, is one of them. The French shirtmaker for men and women, co-founded in 2017—among others—by two women with entirely different backgrounds, is now entering a phase that balances dynamic expansion with a quest for longevity, projecting growth of over 50% in 2025 and an equally high target for 2026.

Cécile Faucheur is the label’s artistic director – Bourrienne Paris X

The designer behind the Bourrienne Paris X collections is Cécile Faucheur. A former fashion design teacher, pattern cutter and stylist, she is now head of design at the brand she co-founded. Her research at the Musée de la Chemiserie in Argenton-sur-Creuse captivated both her and Charles Beigbeder (who had just taken over the Hôtel de Bourrienne in Paris), prompting them to dedicate a men’s shirting brand to the building.

Historical details and diverse trajectories

For her part, Carine Beigbeder, co-founder and CEO of Bourrienne Paris X, draws on a background that spans finance and entrepreneurship. She previously managed a listed small-cap fund at Financière Arbevel. Her analysis of companies’ business plans and strategies spurred her to take on an operational role—one she now fulfils at Bourrienne Paris X. A luxury brand, or at least on the way to becoming one, the label currently employs around ten people and is attempting to compete with luxury giants such as Hermès in a niche that has, until now, been very narrow: the shirt.

Carine Beigbeder aims to bring longevity to Bourrienne Paris X
Carine Beigbeder aims to bring longevity to Bourrienne Paris X – Bourrienne Paris X

“The idea was to build a brand inspired by historical details and the shirtmakers of yesteryear. We realised that the men’s wardrobe had lost much of the richness it once had.”

Today, the Bourrienne Paris X wardrobe is rooted in both French stylistic heritage and modern fashion, having opened up to womenswear as early as its second season. This now accounts for more than half of the house’s turnover.

In search of quality materials

“For women, the shirt was a vehicle of emancipation as womenswear became uncorseted and a little freer. It wasn’t necessarily at the same time, but that’s not the point,” explained Beigbeder.

Bourrienne Paris X now goes beyond the shirt and has launched men’s trousers on pre-order, cut from a very heavy Belgian linen, “as if coated with a fine layer of beeswax, which gives it a very new and very innovative look,” in the CEO’s words.

Details play an important role in Cécile Faucheur's work
Details play an important role in Cécile Faucheur’s work – Bourrienne Paris X

At Bourrienne Paris X, the linen comes from Belgium, the poplin from Italy, the embroidered trims inspired by the Hôtel de Bourrienne are made by a century-old manufacturer in northern France, the pleating by a Breton artisan, and the mother-of-pearl is sourced from Australia. The shirts, meanwhile, are made in Portuguese and Romanian workshops, and the house is considering other production sites elsewhere in Eastern Europe.

Priority given to digital

Soon to mark its tenth anniversary, Bourrienne Paris X is now in its third year of profitability. Struck by the Covid-19 pandemic after a loss-making start, the brand managed to “keep its head above water,” thanks to digital, which provides sufficient data to respond to its customers’ tastes. The company has self-financed its digital investments and plans to double them in 2026 to accelerate growth, a priority given that its e-commerce site generates over 50% of its sales.

Bourrienne Paris X is largely inspired by the Hôtel de Bourrienne
Bourrienne Paris X is largely inspired by the Hôtel de Bourrienne – Hôtel de Bourrienne

Bourrienne Paris X also invests in SEO, and in Google, Pinterest and Meta campaigns tailored to each of the countries where it is sold, namely the United States, England, Switzerland, Canada and Australia. Customs duties, included in the final price across the Atlantic, are no longer an issue for the brand, thanks to the purchasing power of its American customers.

International expansion

With 60% of its sales generated abroad, the label is stocked by a number of department stores, including Le Bon Marché’s men’s department in Paris, as well as Bongénie in Geneva and Zurich, Lane Crawford in Hong Kong, and Isetan, Tomorrowland, United Arrows and Wako in Japan. This is why it is presenting its project to the DHL Prize jury this year.

The brand is a finalist for the DHL 2025 Award
The brand is a finalist for the DHL 2025 Award – Bourrienne Paris X

The brand remains based at 58 Rue d’Hauteville, opposite the Hôtel of the same name, in the 10th arrondissement of Paris. It’s not unusual for curious customers to be invited to discover the place that inspires the brand with each new collection. The brand’s desire to prioritise digital shapes its approach to welcoming investors, whose most valuable contribution would be their expertise.

For the time being, beyond the brand’s growth, Beigbeder is focused on a mission that is no less important: ensuring that Bourrienne Paris X stands the test of time. A “real challenge” consisting of remaining faithful to the house’s convictions and avoiding, as far as possible, the pull of passing trends.

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