Michael Kors has opened a new London flagship with a debut at 187-191 Regent Street that reflects the brand’s latest store design concept, “with a focus on pared-down luxury and sophisticated glamour”. It’s in the space formerly occupied by the now-relocated Lululemon.

The two-storey flagship, spanning 848 square metres, carries an assortment of Michael Kors ready-to-wear and accessories, including handbags and small leather goods, footwear, sunglasses, watches, jewellery and more. 

The store will also carry a selection of leather goods, RTW, footwear, and accessories from Michael Kors Mens. 

And the company said it’s all “designed to reflect the Michael Kors jet-set lifestyle, the store will bring to life the brand’s seasonal campaigns and immerse customers in the featured destination of the season with unique visual displays”.

Not that we should expect anything too OTT. We’re told the new store design also “showcases the brand’s laid-back approach to luxury, with an emphasis elegance and ease”. 

Elements inside include polished marble surfaces, sleek wood flooring and finishes, and plush fabrics. The design and colour palette are inspired by warm neutrals and natural textures. Floating displays, vivid lighting, and expansive windows are intense to “create a relaxed ambiance, allowing guests to explore the brand’s product assortment while offering a reprieve from the hustle and bustle of Regent Street”.

Kors himself said: “Our new store epitomises the incredible mix of styles you find in London. It’s confident, cool, understated and modern—the perfect destination to immerse yourself in our brand’s rich heritage.”

To celebrate the opening, the store will host a ‘Make Your Own Charm’ bar every Friday through Sunday from September 18 to October 12. Throughout the month-long activation, Michael Kors will collaborate with local artists to lead live charm-making sessions, allowing customers to customise their handbag charms in-store.