Michael Kors announced on Tuesday the launch of its Amazon storefront, expanding its digital retail presence in the U.S.
Michael Kors launches Amazon storefront. – Michael Kors
The move marks the first time that Michael Kors handbags, ready-to-wear, and accessories will be available directly from the brand through Amazon.
The new storefront immerses shoppers in the brand’s signature jet-set lifestyle, through campaign videos and imagery that transport fans to exotic destinations. An ‘About Us’ page highlights the brand’s history, while behind-the-scenes content and notes from designer Michael Kors add an exclusive touch to the shopping experience.
The Michael Kors Amazon store features dedicated sections for women’s ready-to-wear, handbags, men’s clothing and accessories, footwear, sunglasses, and watches.
To celebrate the launch, designer Michael Kors and actor-musician Suki Waterhouse, who stars in the brand’s newly released Spring 2025 campaign, will host a private dinner for influencers and press at Aman New York.
Michael Kors equally operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.
