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Micam marks 100th edition with 870 brands and future-facing exhibition

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Nazia BIBI KEENOO

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September 4, 2025

The international trade show dedicated to footwear, Micam, is preparing to cut the inaugural ribbon on its 100th edition—an impressive milestone set against the backdrop of an increasingly complex global market. From September 7 to 9, 870 brands will exhibit at Fieramilano Rho, including 469 from abroad, mainly from Spain, Turkey, Brazil, Germany, and Portugal. The event is expected to welcome more than 30,000 buyers from 150 countries.

DR

“Micam 100 will be a celebratory edition, but with a strong look to the future. The Micam Next schedule is the evolution of Micam X. The content is curated by an exceptional partner, Wired Italia, which will delve into trends related to technological innovation, sustainability, and new consumption models. We want every visitor to find inspiration, strategic contacts, and concrete tools to evolve their business,” explained Giovanna Ceolini, president of Assocalzaturifici and Micam, to FashionNetwork.com.

While the show will preview exhibitors’ Spring/Summer 2026 collections, its legacy will be explored through a special exhibition titled “100 Steps into the Future.” For each decade, the showcase will feature two iconic models: one lifestyle model that reflects everyday trends, and one technical-sports model that represents innovation and performance.

“The exhibition is a tribute to the history of Micam and, at the same time, a projection into the future of the industry. A path marked by decades will retrace the history of Micam, telling the story of its evolution in taste, technology, design, and Italian identity on the world stage. ‘100 Steps into the Future’ is an exciting journey into the cultural heritage of footwear, but also a reflection on the challenges that lie ahead. It’s an invitation to rethink the concept of value by combining tradition and innovation in a shared vision,” Ceolini continued.

Micam 100 will spotlight 12 emerging labels. Among them is Le Plagiste (France), relaunched in 2022 by co-founders Simon Michel and Rodolphe Stephan, offering elegant, casual footwear inspired by the French art of living. Also featured is Canella Brand Shoes (Peru), founded by 30-year-old Daniella Pedraglio, which draws inspiration from Peruvian culture and utilizes local, eco-sustainable materials. Bróg (Ireland), created by Brazilian designer Danieli Bergin, combines Irish heritage with elegance and sustainability, utilizing LWG-certified leather and biodegradable packaging. Nuosmiq (South Korea) presents genderless designs and upcycling projects made from sustainable materials. Then, launched by Soojin Kim in 2020, supports Seongsu-dong artisans by creating handmade shoes that merge classical and contemporary design.

Also exhibiting from abroad are the Nigerian label Wuman, founded by Ekwerike Chukwuma, which collaborates with artisans in Nigeria and Kenya using local materials and traditional techniques; Dutch brand Sassy Icon, launched in 2022 by Michelle Schager, which combines Dutch creativity with Italian craftsmanship and a focus on women’s empowerment and social impact; and the British label Marco Castelli Collection, created by the Sicilian model of the same name. Representing Italy are Lancialy Milano; Apice, founded by 20-year-old Zarina Pistonesi, which creates shoes inspired by her family’s footwear heritage; Le Signe; and Servati, which offers 100% recyclable 3D-printed sneakers.

A spotlight on young Italian brands is also possible thanks to the collaboration with ICE and MAECI. Participating companies include Next Milano, known for high-performance 3D-printed footwear for sport, lifestyle, and work; Steve’s, a Turin-based brand founded in 2022 by siblings Filippo and Giulia Gandini, which has made sustainability its core value, using materials such as apple peel waste for uppers and 100% biodegradable rubber soles; and YU.SH, a luxury footwear company that merges Florentine craftsmanship with cutting-edge technology.

“Investing in new generations and emerging talents is an unavoidable priority. The future of the footwear industry depends on our ability to enhance talent and foster intergenerational dialogue. Young people bring new ideas, environmental awareness, digital skills, and a global vision that can strengthen our know-how,” Ceolini concluded. “Micam and Assocalzaturifici are strongly committed to creating synergies between companies, schools, academies, and emerging designers, promoting training paths, shared projects, and opportunities for concrete visibility. Human capital is the real strategic lever to face tomorrow.”

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Swarovski appoints new North America general manager

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January 21, 2026

Swarovski on Tuesday announced the appointment of Sindhu Culas to the role of president, general manager, North America at the Austrian jewelry maker.

Sindhu Culas – Courtesy

Based in the luxury firm’s New York City office, Culas will be responsible for “maximizing the Swarovski physical and digital presence and overall brand affinity in the U.S.,” according to a press release.

“We are thrilled to welcome Sindhu to Swarovski. Her vast leadership experience and passion for the brand make her an exceptional addition to our team,” said Kolja Kiofsky, chief commercial officer, Swarovski.

“With Sindhu guiding our next chapter in North America, we are looking ahead to an exciting future filled with creativity, operational excellence, and meaningful growth under our LuxIgnite strategy.” 

A retail veteran with over 25 years of experience across omni‑channel retail and institutional investment management, Culas joins the crystal jewelry maker from G-Star, where she served as CEO of North America at the British denim and apparel brand.

She began her career as a buyer and planner at Macy’s, Talbots, and Lord & Taylor before being promoted to strategy and brand management at Macy’s. Later on, the executive served as senior vendor manager at Amazon and as senior vice president of e‑commerce and strategy for Calvin Klein

“Watching Swarovski’s brand repositioning and momentum in recent years has been inspiring,” said Culas, in response to her new appointment.

“I’m excited to join this exceptional team, collaborate across the business, and help strengthen our position while accelerating growth throughout North America. It’s a remarkable moment for the brand, and I’m thrilled to contribute to the journey ahead.”

Culas’ appointment comes as the luxury jeweller looks to strengthen its position in the North America market. In October, Swarovski’s traveling exhibition “Masters of Light” made its U.S. debut on at the Amoeba Music venue in Los Angeles, coinciding with a collaborative collection with luxury grocer, Erewhon.

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Bourrienne Paris X and its shirts aim to stand test of time

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January 21, 2026

There are stories you simply couldn’t invent. The tale of Bourrienne Paris X, a finalist for the DHL 2025 Award, is one of them. The French shirtmaker for men and women, co-founded in 2017—among others—by two women with entirely different backgrounds, is now entering a phase that balances dynamic expansion with a quest for longevity, projecting growth of over 50% in 2025 and an equally high target for 2026.

Cécile Faucheur is the label’s artistic director – Bourrienne Paris X

The designer behind the Bourrienne Paris X collections is Cécile Faucheur. A former fashion design teacher, pattern cutter and stylist, she is now head of design at the brand she co-founded. Her research at the Musée de la Chemiserie in Argenton-sur-Creuse captivated both her and Charles Beigbeder (who had just taken over the Hôtel de Bourrienne in Paris), prompting them to dedicate a men’s shirting brand to the building.

Historical details and diverse trajectories

For her part, Carine Beigbeder, co-founder and CEO of Bourrienne Paris X, draws on a background that spans finance and entrepreneurship. She previously managed a listed small-cap fund at Financière Arbevel. Her analysis of companies’ business plans and strategies spurred her to take on an operational role—one she now fulfils at Bourrienne Paris X. A luxury brand, or at least on the way to becoming one, the label currently employs around ten people and is attempting to compete with luxury giants such as Hermès in a niche that has, until now, been very narrow: the shirt.

Carine Beigbeder aims to bring longevity to Bourrienne Paris X
Carine Beigbeder aims to bring longevity to Bourrienne Paris X – Bourrienne Paris X

“The idea was to build a brand inspired by historical details and the shirtmakers of yesteryear. We realised that the men’s wardrobe had lost much of the richness it once had.”

Today, the Bourrienne Paris X wardrobe is rooted in both French stylistic heritage and modern fashion, having opened up to womenswear as early as its second season. This now accounts for more than half of the house’s turnover.

In search of quality materials

“For women, the shirt was a vehicle of emancipation as womenswear became uncorseted and a little freer. It wasn’t necessarily at the same time, but that’s not the point,” explained Beigbeder.

Bourrienne Paris X now goes beyond the shirt and has launched men’s trousers on pre-order, cut from a very heavy Belgian linen, “as if coated with a fine layer of beeswax, which gives it a very new and very innovative look,” in the CEO’s words.

Details play an important role in Cécile Faucheur's work
Details play an important role in Cécile Faucheur’s work – Bourrienne Paris X

At Bourrienne Paris X, the linen comes from Belgium, the poplin from Italy, the embroidered trims inspired by the Hôtel de Bourrienne are made by a century-old manufacturer in northern France, the pleating by a Breton artisan, and the mother-of-pearl is sourced from Australia. The shirts, meanwhile, are made in Portuguese and Romanian workshops, and the house is considering other production sites elsewhere in Eastern Europe.

Priority given to digital

Soon to mark its tenth anniversary, Bourrienne Paris X is now in its third year of profitability. Struck by the Covid-19 pandemic after a loss-making start, the brand managed to “keep its head above water,” thanks to digital, which provides sufficient data to respond to its customers’ tastes. The company has self-financed its digital investments and plans to double them in 2026 to accelerate growth, a priority given that its e-commerce site generates over 50% of its sales.

Bourrienne Paris X is largely inspired by the Hôtel de Bourrienne
Bourrienne Paris X is largely inspired by the Hôtel de Bourrienne – Hôtel de Bourrienne

Bourrienne Paris X also invests in SEO, and in Google, Pinterest and Meta campaigns tailored to each of the countries where it is sold, namely the United States, England, Switzerland, Canada and Australia. Customs duties, included in the final price across the Atlantic, are no longer an issue for the brand, thanks to the purchasing power of its American customers.

International expansion

With 60% of its sales generated abroad, the label is stocked by a number of department stores, including Le Bon Marché’s men’s department in Paris, as well as Bongénie in Geneva and Zurich, Lane Crawford in Hong Kong, and Isetan, Tomorrowland, United Arrows and Wako in Japan. This is why it is presenting its project to the DHL Prize jury this year.

The brand is a finalist for the DHL 2025 Award
The brand is a finalist for the DHL 2025 Award – Bourrienne Paris X

The brand remains based at 58 Rue d’Hauteville, opposite the Hôtel of the same name, in the 10th arrondissement of Paris. It’s not unusual for curious customers to be invited to discover the place that inspires the brand with each new collection. The brand’s desire to prioritise digital shapes its approach to welcoming investors, whose most valuable contribution would be their expertise.

For the time being, beyond the brand’s growth, Beigbeder is focused on a mission that is no less important: ensuring that Bourrienne Paris X stands the test of time. A “real challenge” consisting of remaining faithful to the house’s convictions and avoiding, as far as possible, the pull of passing trends.

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Jeanne Friot, Études Studio and Valette Studio shine on opening day of Paris Fashion Week

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January 21, 2026

Paris Fashion Week Men’s opened on Tuesday, putting French creatives centre stage. Before Pharrell Williams’s Louis Vuitton show, Jeanne Friot, Études Studio and Valette Studio unveiled their Autumn/Winter 2026 collections.

Jeanne Friot: a queer manifesto to rouse Fashion Week

With her “Awake” show, Jeanne Friot literally brought her guests to their feet at the Théâtre du Rond-Point des Champs-Élysées. Making her debut on the official calendar, the French designer opened the Paris proceedings with a high-octane performance that, true to form, championed LGBTQI+ causes.

Jeanne Friot – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

The unveiling of Jeanne Friot’s Autumn/Winter 2026 collection, blending runway and choreography conceived with choreographer Maud Le Pladec and the Ballet de Lorraine company, could not have felt more timely given recent headlines and the American president’s posturing. The thirty-something designer issued a call to wake up, with several dancers wearing T-shirts emblazoned with the slogan “It’s never too late to fight fascism.

Beyond words, the designer opened with three powerful womenswear looks: a black tweed suit with a cropped jacket; a cocktail dress reimagined in a tartan of silver, red and purple sequins, worn by a model with gothic make-up; and a jacket-and-mini-skirt ensemble in black faux leather, heightened by a play of metal straps and buckles—one of her signatures, applied horizontally or vertically to form skirts or dresses—always nodding to the queer wardrobe.

Soon, dancers—wearing tartan catsuits paired with thigh-high boots, faux-leather mini-shorts, colourful tulle tops or black sequin hoodies—launched into breathless choreography. Then came two women in generously cut suits, one black, the other white. The two models drew closer, stared each other down, touched and kissed intensely and at length, melding like yin and yang as, all around them, the troupe ratcheted up the intensity of their stagecraft. The tableau prompted a wave of approval throughout the Parisian theatre.

Jeanne Friot – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

Ever more exacting in her use of deadstock materials, the French designer introduced several other visually striking pieces, including a long black faux-leather coat worn over a bodysuit and teamed with metallic thigh-high boots, a houndstooth suit with a broad-shouldered jacket and micro-shorts, and an opulent dress featuring a tartan motif that unfurled from the waist into a train of colourful feathers—a true tribute to the queer community.

That community made its support unmistakable when Friot took to the stage to bow, prompting a prolonged standing ovation for a show that opened Paris Fashion Week Men’s with a bang.

Études Studio and its elegant seekers of sound

On Tuesday, for its show in the impressive Institut de Recherche et Coordination Acoustique, Études Studio staged a composition exploring the tonalities of tailoring. For this collection, christened “N°28 Résonances”, co-founders Aurélien Arbet and Jérémie Egry explained in their letter of intent that they drew inspiration from the origins of 1990s dance music and from the universe of American philosopher John Cage, who questioned the very concepts of music and silence.

Études – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

To pace their mixed show in soundproofed underground spaces, the French opted for powerful music, teaming with British artist Actress, who composed the soundtrack for a show charting new horizons for Études Studio.

Of course, the brand retained its velvet jackets, hefty canvas blousons with carefully worked washes and a few hoodies (with its logo in a circle of stars on the back), faithful to its utilitarian roots. But the label introduced a compelling, reimagined tailoring proposition, with no fewer than a dozen far more formal looks—straight-cut jackets, fluid trousers and layered shirts, waistcoats and roll-neck jumpers—in black, grey or earthy tones.

Études – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

Gold prospectors or sound seekers? Between Walkman headphones and cowboy hats, Études Studio refused to choose. Its earnest youths saw their wardrobe explore different material aspects—from worn-in finishes to contrasts between nylon and velvet—and a few chromatic accents, such as an intense purple puffer, or camo riffs on substantial, fuzzy knitwear in shades of green or blue, paired with long, wide scarves in matching hues. This season, the brand presented pieces in collaboration with Berlin-based Canadian artist, Jeremy Shaw.

These silhouettes were accompanied, for the first time, by leather or canvas bags bearing the brand’s logo. This leather goods range, developed in two sizes, should provide a growth driver for the independent creative label.

Valette Studio pays tribute to the New Romantics

Once again this season, Valette Studio’s fashion looked to the past. As the first day of Paris Fashion Week drew to a close, the French brand took over the Institut du Monde Arabe. In a basement room supported by large, thick stone columns, Pierre-François Valette unveiled his Autumn/Winter collection entitled “Les Nouveaux Romantiques”, born of a contemporary melancholy caused by the displacement of creation by image.

This season, Valette Studio focuses on color, frills and ruffles
This season, Valette Studio focuses on color, frills and ruffles – Samuel Gut

Accompanied by a rock soundtrack with wild percussion, later joined by a violin, the models wore a herringbone denim trench with matching skinny jeans, a short cream dress with a shirt collar and frills that cinched the waist and framed the chest, a black leather ensemble and Louboutins, in collaboration with Louboutin on this collection.

Another dress appeared heavy yet almost bounced, covered in frills and cut from a material that looks, to the eye, like balloon rubber. Perhaps the most striking pieces were two white skirts bearing a made-up face, a watercolour rendered alternately in blue and in orange, created by Teintures de France and inspired in particular by the legendary make-up of David Bowie, the pre-eminent figure of the New Romantics. The models were sometimes adorned with silver make-up swept along the outer corners of the eyes, another nod to the stars of this early-1980s movement. At the end of the show, Pierre-François Valette was warmly applauded by the many guests as he crossed the long room to take his bows.

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