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‘Metamorphoses of Plastics’: São João da Madeira Footwear Museum’s research project traces the material’s links across diverse sectors, including footwear and accessories

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November 12, 2025

The exhibition entitled ‘Metamorphoses of Plastics: Reality and Multiple Approaches’ – a research-and-creation project carried out in partnership with the Shoe Museum and CIUHCT – Interuniversity Centre for the History of Science and Technology at the Faculty of Sciences of the University of Lisbon – brings together findings from 10 years of research by a group of Portuguese scientists and scholars, running until April 26, 2026. The exhibition runs in collaboration with European and American colleagues, “to better understand how plastics have become so important, how we can live better with them, and what this material means to all of us,” said the São João da Madeira Shoe Museum in a statement. The project also forges further links, particularly with the National Costume Museum (MNT) and a number of brands, to tell the story of plastic accessories and footwear in Portugal over the past decade.

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“Plastics are everywhere, from inside our bodies to outer space,” the statement explains. “For 150 years, this class of materials has transformed the way we live and work, what we wear, and how we sustain ourselves and our planet,” it continues, stressing that the exhibition is the public presentation of this research and reveals “how the first plastics made luxury accessible to all, introduces some of the people and companies that made plastics an essential part of industrial development in Portugal, and highlights some of the most significant innovations in Portuguese plastic footwear,” it adds.

“‘Metamorphoses of Plastics’ invites all visitors to reflect on a material that has shaped – and continues to shape – our shared world. Come and discover how plastic has changed everything – and what we can still do with it,” it urges.

“Rather than limiting itself to the past, it also explores the paradoxes of plastic and addresses many of the concerns we all share about waste, re-use and sustainability, through an interactive, hands-on approach,” the statement explains, capturing the essence of what can be seen until next spring.

Museu do Calçado

According to the director of the Shoe Museum, Sara Paiva: “This research project has been under way for 10 years; a few years ago it gave rise to an exhibition in Leiria, called ‘Plasticities’, and now ‘Metamorphoses of Plastics’ is, shall we say, a second phase of the project that brings together Portuguese, European, and American researchers and aims to present this academic research to the public, offering a multidisciplinary perspective on plastics,” she told FashionNetwork.com, noting the “researchers in the fields of chemistry, social sciences, heritage, the history of plastics, research, and conservation” that the exhibition brings together.

“This exhibition is not just a chronological reading of the history of plastics in Portugal,” she continues. “In the first part, in the first room, we have assembled objects that speak to the earliest plastics, including pieces loaned by the Museum of Natural History and Science, the National Museum of Music, and the National Costume Museum, which tell the story of the transition from natural materials to the first plastics.”

“Then, case studies are presented, along with study objects from some companies that were important for production and for the early introduction of plastics in Portugal, such as AG and Fábrica de Pentes do Ribeirinho, as well as specific cases in footwear, such as Xavi, Cortebel and, more recently, Lemon Jelly, which is one of the most paradigmatic.”

Museu do Calçado

All these items of footwear are on display at the museum, alongside other fashion accessories from the MNT collection, such as fans, handbags, and hair combs, all 20th-century pieces made of plastic. “This is a major research project on plastics, which the Shoe Museum has joined. We tell the story of plastics and use selected examples of footwear to tell that story,” Sara Paiva told FashionNetwork.com.

“At heart, it is about raising awareness not only of the issues surrounding plastic, but also of what can be achieved with it as a utilitarian material. It is about showing how plastic came to make luxury objects accessible,” continues the museum director. “And how did a material that began as a substitute for tortoiseshell, horn and mother-of-pearl become so widely democratised by the mid-20th century that we came to interpret it in a completely different way?”

“It is also a reflection on these paradoxes, on how, for example, society currently views plastics. One of the subjects addressed in the second room is precisely this.”

Museu do Calçado

“Plastics have been absolutely vital to food, to health, to democratisation, for example, and even to footwear. But the result of overproduction in recent years has led us to see plastic as something disposable and even harmful to health, when its very premise runs counter to such use,” she concludes.

Guided tours are now open for booking, and the launch of the exhibition catalogue is planned for next year, before ‘Metamorphoses of Plastics’ closes. An international congress on the subject was held two days prior to the opening.

This article is an automatic translation.

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Gordon Brothers takes majority stake in Rachel Zoe brand

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December 18, 2025

Gordon Brothers has made a majority investment in the intellectual property of the Rachel Zoe brand and its related consumer business, adding the fashion and lifestyle label to its growing portfolio of licensed brands.

Gordon Brothers takes majority stake in Rachel Zoe brand. – Mark Hanson

Under the terms of the deal, Gordon Brothers will lead the next phase of growth for the Rachel Zoe business by strategically developing the licensing business to expand product categories, experiences and distribution points.

“Rachel is an influential entrepreneur and global fashion authority who has grown her brand and broadened her cultural footprint across fashion, media and consumer lifestyle spaces,” said Tobias Nanda, head of brands at Gordon Brothers. 

“We are excited to add Rachel Zoe to our portfolio of brands and partner with Rachel to build upon the legacy she has created.”

The Rachel Zoe Collection launched in 2011 with its first ready-to-wear line, and has since grown into a lifestyle brand including apparel, home, fragrance, eyewear, and children’s and baby products.

Rachel Zoe will remain closely involved with the brand as a significant shareholder, founder and chief creative officer, and a member of the board of directors.

“I am beyond thrilled to announce this new strategic partnership,” said Zoe.

“Gordon Brothers was the right fit to take the Rachel Zoe brand to the next level given the firm’s deep experience in growing global brands through licensing partnerships, innovative product development, creative marketing and operational expertise.”

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Birkenstock expands in Boston with new store in Massachusetts

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December 18, 2025

Birkenstock has opened its 15th company-owned retail store in the United States, expanding its presence in the Boston area with a new location in Chestnut Hill, Massachusetts.

Birkenstock expands in Boston with new store in Massachusetts. – Birkenstock

Located at The Street Chestnut Hill, 27 Boylston Street, the new store’s design draws on Birkenstock’s heritage, incorporating natural materials such as cork, felt, and leather to create a warm, tactile retail environment.

It houses a full assortment of products for women, men, and children, including Birkenstock’s signature sandals and clogs, as well as sneakers, shoes, boots, socks, and more. The location also features the brand’s Care Essentials collection, which includes foot and body care products.

The opening follows the brand’s Boston-area Newbury Street store launch last year and reflects continued investment in brick-and-mortar retail across key U.S. markets.

“Chestnut Hill is a natural next step for us in the Boston area. This new space allows us to bring Birkenstock to both our loyal fans and those just discovering the brand, furthering our connection to an area that has embraced us for generations,” said David Kahan, president and managing director, Birkenstock Americas.

The opening also comes as Birkenstock approaches the 50th anniversary of its Boston clog, set for 2026, underscoring the brand’s continued relevance and growth in the U.S. market.

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Acne Studios opens first Thailand store in Bangkok

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December 18, 2025

Acne Studios has opened its first standalone store in Thailand, opting for the Asian nation’s capital, Bangkok, to make its debut.

Inside the new Acne Studios Bangkok store – Courtesy

Located inside the city’s Siam Paragon shopping mall, nestled in the Siam shopping district, the new Acne Studios Bangkok store was conceived by the Swedish luxury fashion brand’s creative director Jonny Johansson and Swedish architecture studio, Halleroed.

Washed in the Stockholm-based brand’s signature light pink hue, the new store’s facade features pink granite, which extends to the interior flooring and a series of monolithic pillars, with matte plaster walls.

The minimalist space is punctuated by furnishings and fixtures by longtime collaborators, including seating by British furniture designer Max Lamb, alongside geometric stainless steel, including a metal payment desk, and strip lighting by the French artist, Benoit Lalloz.

Inside the new Acne Studios Bangkok
Inside the new Acne Studios Bangkok – Courtesy

“Together, this dialogue between materials, furnishings and lighting reaches what Johansson and Halleroed call an ‘unexpected harmony’ – a reflection of Acne Studios’ collections, which are rooted in ideas
of juxtaposition, creativity and play,” said the brand in a press release.

Inside, local shoppers will find Acne Studios Fall/Winter 25 looks from the men’s and women’s collections alongside shoes and accessories, and the brand’s new Camero bag.

To celebrate the opening, a limited-edition Acne Studios Loves Bangkok T-shirt will be available alongside a series of early Trompe L’œil drops.

The new Bangkok store opening comes on the back of Acnes Studios’ opening in Aoyama, Tokyo, strengthening the firm’s presence across the Asia-Pacific region.
 

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