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Meet the tennis exec in charge of the U.S. Open’s teams earning over $500 million in revenue each year

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For Kirsten Corio, the path to overseeing commercial operations for the United States Tennis Association (USTA) wasn’t exactly linear. In fact, she studied biology before starting her career in sports business.

Now, Corio is the chief commercial officer for the USTA and leads a team responsible for generating over $500 million in revenue annually, including ticket sales, hospitality, global media rights, sponsorships, merchandise and digital strategy.

Corio spoke to Fortune from her office at the USTA Billie Jean King National Tennis Center earlier this week during the U.S. Open and shared her leadership advice, networking tips and more.

The questions and her answers have been edited for length and clarity.

You’ve been the USTA’s chief commercial officer for a little over three years and have been with the USTA for nearly 10 years overall. What does a day look like for you before the U.S. Open and then during the tournament?

In this role, I have the privilege of having oversight of the largest lines of business for the U.S. Open. That’s ticket sales, hospitality, global media rights, sponsorship and merchandise, each of which is supported by phenomenal, experienced teams of people who, in many cases, have been doing this for over 20 years.

In the off season, the 49 weeks that we’re not operating here, we’re really in strategy, ideation, brainstorm and budgeting mode, and then we move the cadence to operations, planning and execution. It’s like if you took an NBA season, and crammed it into three weeks. Whereas their cadence is a little bit more up and down in terms of operating, in our case the cadence is more spread out for the year.

From my perspective, I bounce around throughout those days from business to business to be as helpful and supportive as I can be, and where I can, coach or, as a partner, monitor all the business health metrics to enable us to forecast where we may land from a ticket sales or attendance perspective. We’ve got big budget goals to hit, and we’ve also got enhancements to the fan experience that we want to ensure are made and measured.

We’re hosting business clients and current partners every day and every night, and hosting friends of the business every day and every night as well. That helps us in terms of benchmarking best practices against other sports properties and industries and getting inspiration on how we can elevate our own game.

You brought up the NBA and spent about 14 years working there before joining the USTA. What was that transition like?

I think that adjustment is probably the starkest in terms of the cadence of how the season operates versus the three weeks [at the US Open]. That was a major adjustment. It’s a really stark change from having 70,000 fans and the energy that they bring you every single day for three weeks, to being in an office and it’s quiet, and you’ve got your meeting rooms and you’ve got your scheduled day.

The second thing I’ll say is the department that I spent most of my time at the NBA, the team marketing and business operations group, is focused on identifying, building and spreading best practices across the individual teams. It’s largely a consultative role.

Being able to take what I learned and put it into action and to own the risk of the decisions that you make and to reap the rewards of the decisions that you make [at the USTA] was a big change, but also one that I was really excited for and welcomed.

One thing you mentioned a minute ago that I appreciate is how you coach your team during the tournament. What’s some of the best coaching or leadership you’ve received in your career?

I’ve been privileged to have some of the best mentors in the business, just by happenstance and being in the right place at the right time. I have Stacey Allaster, who’s our CEO of professional tennis and the U.S. Open tournament director, as a tremendous mentor and coach. She believes in lifting up her staff and enabling and empowering them to make decisions and own their success.

She talks a lot about Billie Jean King’s famous quote, “pressure is a privilege,” and reminds us all that when you’re feeling squeezed, or you’re feeling stressed or anxious, that pressure is a privilege on the court extends to the business side.

She is a real advocate for lifting up female leadership, and she’s been a mentor and an inspiration to those of us who may have come up in in an industry where we didn’t see many people who looked like like us around a boardroom. She’s had a brilliant career, and she leads with humility and kindness.

And that’s also true and extends to my other mentor, Lew Sherr [former USTA CEO and chief revenue officer]. The two of them really embody what it means to be an empathetic leader.

At the same time, they demand excellence and challenge me, and those of us around them, to reach higher than we could have ever thought.

You mentioned that you do a lot of networking before and during the tournament. What’s some of your networking advice?

Be open. You never know who you’re going to talk to or who you’re going to meet in a room that may be a future lifelong friend and potential future colleague or teammate or mentor.

Build bridges. Don’t burn them. Those of us who have kept those bridges intact have translated really easily and authentically into lifelong friendships. For me, it’s really those two things: Be open to everyone and build bridges, don’t burn them.

I noticed on your LinkedIn that you studied biology at Boston College. I’d love to hear your path from studying biology to where you are today.

It’s a little bit unorthodox and non-linear, but I tell you, the biomechanics of tennis athleticism really tie back to my fascination with science. I grew up loving science, and I thought I wanted to be a veterinarian for most of my adolescent life, and I really liked biology. I didn’t know exactly what I wanted to do with that degree, but it became apparent for me shortly after graduation that I definitely needed a bit more of a socially vibrant career that would take me to a lot of different places and where I could meet a lot of different people and be in a more entertainment-focused industry.

I wouldn’t say I sought it out. I was lucky to be in the right place at the right time, working at a consulting firm for a software company that was doing business with the NBA in one of the first Customer Relationship Management (CRM) startups, and the NBA was building its first CRM database. And so that was the transition for me. That was the bridge. That was the break from post-college to sports business.

And so it’s funny when young people ask me today, ‘How do you break into the sports business industry? Tell me about your path.’ And I’m not sure mine is a replicable one, but to go back to the lessons of being open and building bridges, good things may follow. You never know. Those lessons served me well, even back then.

Editor’s note: The author has covered tennis for Sports Illustrated, The New York Times, Tennis Magazine and the USTA over a decade ago.



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Gates Foundation, OpenAI unveil $50 million ‘Horizon1000’ initiative to boost healthcare in Africa through AI

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In a major effort to close the global health equity gap, the Gates Foundation and OpenAI are partnering on “Horizon1000,” a collaborative initiative designed to integrate artificial intelligence into healthcare systems across Sub-Saharan Africa. Backed by a joint $50 million commitment in funding, technology, and technical support, the partnership aims to equip 1,000 primary healthcare clinics with AI tools by 2028, Bill Gates announced in a statement on his Gates Notes, where he detailed how he sees AI playing out as a “gamechanger” for expanding access to quality care.

The initiative will begin operations in Rwanda, working directly with African leaders to pioneer the deployment of AI in health settings. With a core principle of the Foundation being to ensure that people in developing regions do not have to wait decades for new technologies to reach them, the goal in this partnership is to reach 1,000 primary health care clinics and their surrounding communities by 2028.

“A few years ago, I wrote that the rise of artificial intelligence would mark a technological revolution as far-reaching for humanity as microprocessors, PCs, mobile phones, and the Internet,” Gates wrote. “Everything I’ve seen since then confirms my view that we are on the cusp of a breathtaking global transformation.”

Addressing a Critical Workforce Shortage

The impetus for Horizon1000, Gates said, is a desperate and persistent shortage of healthcare workers in poorer regions, a bottleneck that threatens to stall 25 years of progress in global health. While child mortality has been halved and diseases like polio and HIV are under better control, the lack of personnel remains a critical vulnerability.

Sub-Saharan Africa currently faces a shortfall of nearly 6 million healthcare workers, ” a gap so large that even the most aggressive hiring and training efforts can’t close it in the foreseeable future.” This deficit creates an untenable situation where overwhelmed staff must triage high volumes of patients without sufficient administrative support or modern clinical guidance. The consequences are severe: the World Health Organization (WHO) estimates that low-quality care is a contributing factor in 6 million to 8 million deaths annually in low- and middle-income countries.

Rwanda, the first beneficiary of the Horizon1000 initiative, illustrates the scale of the challenge. The nation currently has only one healthcare worker per 1,000 people, significantly below the WHO recommendation of four per 1,000. Gates noted that at the current pace of hiring and training, it would take 180 years to close that gap. “As part of the Horizon1000 initiative, we aim to accelerate the adoption of AI tools across primary care clinics, within communities, and in people’s homes,” Gates wrote. “These AI tools will support health workers, not replace them.”

AI as the ‘Third Major Discovery

Gates noted comments from Rwanda’s Minister of Health Dr. Sabin Nsanzimana, who recently announced the launch of an AI-powered Health Intelligence Center in Kigali. Nsanzimana described AI as the third major discovery to transform medicine, following vaccines and antibiotics, Gates noted, saying that he agrees with this view. “If you live in a wealthier country and have seen a doctor recently, you may have already seen how AI is making life easier for health care workers,” Gates wrote. “Instead of taking notes constantly, they can now spend more time talking directly to you about your health, while AI transcribes and summarizes the visit.”

In countries with severe infrastructure limitations, he wrote, these capabilities will foster systems that help solve “generational challenges” that were previously unaddressable.

As the initiative rolls out over the next few years, the Gates Foundation plans to collaborate closely with innovators and governments in Sub-Saharan Africa. Gates wrote that he himself plans to visit the region soon to see these AI solutions in action, maintaining a focus on how technology can meet the most urgent needs of billions in low- and middle-income countries.



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On Netflix’s earnings call, co-CEOs can’t quell fears about the Warner Bros. bid

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When it comes to creating irresistible storylines, Netflix, the home of Stranger Things and The Crown, is second to none. And as the streaming video giant delivered its quarterly earnings report on Tuesday, executives were in top storytelling form, pitching what they promise will be a smash hit: the acquisition of Warner Brothers Discovery.

The company’s co-CEOs, Ted Sarandos and Greg Peters, said the deal, which values Warner Brothers Discovery at $83 billion, will accelerate its own core streaming business while helping it expand into TV and the theatrical film business. 

“This is an exciting time in the business. Lots of innovation, lots of competition,” Sarandos enthused on Tuesday’s earnings conference call. Netflix has a history of successful transformation and of pivoting opportunistically, he reminded the audience: Once upon a time, its main business entailed mailing DVDs in red envelopes to customers’ homes. 

Despite Sarandos’ confident delivery, however, the pitch didn’t land with investors. The company’s stock, which was already down 15% since Netflix announced the deal in early December, sank another 4.9% in after-hours trading on Tuesday. 

Netflix’s financial results for the final quarter of 2025 were fine. The company beat EPS expectations by a penny, and said it now has 325 million paid subscribers and a worldwide total audience nearing 1 billion. Its 2026 revenue outlook, of between $50.7 billion and $51.7 billion, was right on target.  

Still, investors are worried that the Warner Bros. deal will force Netflix to compete outside its lane, causing management to lose focus. The fact that Netflix will temporarily halt its share buybacks in order to accumulate cash to help finance the deal, as it disclosed towards the bottom of Tuesday’s shareholder letter, probably didn’t help matters. 

And given that there’s a rival offer for Warner Bros from Paramount Skydance, it’s not unreasonable for investors to worry that Netflix may be forced into an expensive bidding war. (Even though Warner Brothers Discovery has accepted the Netflix offer over Paramount’s, no one believes the story is over—not even Netflix, which updated its $27.75 per share offer to all-cash, instead of stock and cash, hours earlier on Tuesday in order to provide WBD shareholders with “greater value certainty.”) 

Investors are wary; will regulators balk?

Warner Brothers investors are not the only audience that Netflix needs to win over. The deal must be blessed by antitrust regulators—a prospect whose outcome is harder to predict than ever in the Trump administration.

Sarandos and Peters laid out the case Tuesday for why they believe the deal will get through the regulatory process, framing the deal as a boon for American jobs.

“This is going to allow us to significantly expand our production capacity in the U.S. and to keep investing in original content in the long term, which means more opportunities for creative talent and more jobs,” Sarandos said.

Referring to Warner Brothers’ television and film businesses, he added that “these folks have extensive experience and expertise. We want them to stay on and run those businesses. We’re expanding content creation not collapsing it.”

It’s a compelling story. But the co-CEOs may have neglected to study the most important script of all when it comes to getting government approval in the current administration; they forgot to recite the Trump lines. 

The example has been set over the past 12 months by peers such as Nvidia’s Jensen Huang and Meta’s Mark Zuckerberg. The latter, with his company facing various federal regulatory threats, began publicly praising the Trump administration on an earnings call last January. 

And Nvidia’s Huang has already seen real dividends from a similar strategy. The chip company CEO has praised Trump repeatedly on earnings calls, in media interviews, and in conference keynote speeches, calling him “America’s unique advantage” in AI. Since then, the U.S. ban on selling Nvidia’s H200 AI chips to China has been rescinded. The praise may have been coincidental to the outcome, but it certainly didn’t hurt.

In contrast, the president went unmentioned on Tuesday’s call. How significant Netflix’s omission of a Trump call-out turns out to be remains to be seen; maybe it won’t matter at all. But it’s worth noting that its competitor for Warner Bros., Paramount Skydance, is helmed by David Ellison, an outspoken Trump supporter. 

It’s a storyline that Netflix should have seen coming, and itmay still send the company back to rewrite.



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Americans are paying nearly all of the tariff burden as international exports die down, study finds

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After nearly a year of promises tariffs would boost the U.S. economy while other countries footed the bill, a new study shows almost all of the tariff burden is falling on American consumers. 

Americans are paying 96% of the costs of tariffs as prices for goods rise, according to research published Monday by the Kiel Institute for the World Economy, a German think tank. 

In April 2025 when President Donald Trump announced his “Liberation Day” tariffs, he claimed: “For decades, our country has been looted, pillaged, raped, and plundered by nations near and far, both friend and foe alike.” But the report suggests tariffs have actually cost Americans more money.

Trump has long used tariffs as leverage in non-trade political disputes. Over the weekend, Trump renewed his trade war in Europe after Denmark, Norway, Sweden, France, Germany, the United Kingdom, the Netherlands, and Finland sent troops for training exercises in Greenland. The countries will be hit with a 10% tariff starting on Feb. 1 that is set to rise to 25% on June 1, if a deal for the U.S. to buy Greenland is not reached. 

On Monday, Trump threatened a 200% tariff on French wine, after French President Emmanuel Macron refused to join Trump’s “Board of Peace” for Gaza, which has a $1 billion buy-in for permanent membership. 

“The claim that foreign countries pay these tariffs is a myth,” wrote Julian Hinz, research director at the Kiel Institute and an author of the study. “The data show the opposite: Americans are footing the bill.” 

The research shows export prices stayed the same, but the volume has collapsed. After imposing a 50% tariff on India in August, exports to the U.S. dropped 18% to 24%, compared to the European Union, Canada, and Australia. Exporters are redirecting sales to other markets, so they don’t need to cut sales or prices, according to the study.

“There is no such thing as foreigners transferring wealth to the U.S. in the form of tariffs,” Hinz told The Wall Street Journal

For the study, Hinz and his team analyzed more than 25 million shipment records between January 2024 through November 2025 that were worth nearly $4 trillion.They found exporters absorbed just 4% of the tariff burden and American importers are largely passing on the costs to consumers. 

Tariffs have increased customs revenue by $200 billion, but nearly all of that comes from American consumers. The study’s authors likened this to a consumption tax as wealth transfers from consumers and businesses to the U.S. Treasury.   

Trump has also repeatedly claimed tariffs would boost American manufacturing, butthe economy has shown declines in manufacturing jobs every month since April 2025, losing 60,000 manufacturing jobs between Liberation Day and November. 

The Supreme Court was expected to rule as soon as today on whether Trump’s use of emergency powers to levy tariffs under the International Emergency Economic Powers Act was legal. The court initially announced they planned to rule last week and gave no explanation for the delay. 

Although justices appeared skeptical of the administration’s authority during oral arguments in November, economists predict the Trump administration will find alternative ways to keep the tariffs.



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