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Meet the Chanel chief who hires for personality over talent or skills

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Breaking into the notoriously competitive world of luxury and fashion has always been somewhat of a mystery. But if you don’t have a big ego or short-term motives, you’re already one step ahead—that’s at least according to Chanel’s chief people officer.

The 115-year-old luxury fashion house may be synonymous with heritage and exclusivity. But in her first-ever sit-down interview, Chanel’s CPO and COO Claire Isnard says the brand is far less interested in where candidates come from than who they are.

“When we look for talent, the first thing that we look for is personalities. You know, values,” Isnard exclusively tells Fortune

“The first thing that we look for is personality and the fit for the culture. Are they going to be a good fit with our high standards of excellence, integrity, collaboration, and long-term?”

“If people have big egos and want to work solo or are mercenaries doing things only for the short-term, they’re not going to fit,” Isnard says. 

The second thing she’s looking out for is a learning mindset. Skills, she says, come last. “But the other two are absolutely necessary.”

And unlike many of its competitors, Isnard stresses that Chanel doesn’t handpick talent from “one or two” elite schools. Instead, the company intentionally recruits from a broad range of backgrounds to ensure a diverse mix of perspectives and personalities at HQ.

How Chanel tests for personality

Isnard doesn’t rely on sneaky coffee cup tests or trick questions to assess character. Instead, she listens closely to how candidates tell their own story.

“I always ask, what is your story? What has shaped you, what has helped you to become the person that you are today?” she says.

From there, she’s looking for authenticity—especially around how you’ve dealt with any setbacks.

“You hear so much. You can already see if the person has learned from the failure, if people are vulnerable enough to tell you that they had a difficult moment or not.”

And if they give surface-level responses, she’s not afraid to probe deeper: “You can ask them also to describe who they are, what people think of them, and how the feedback they have received has been.”

Isnard says the way candidates tell their story reveals a lot about them: whether they can admit their faults, handle life’s inevitable ups and downs, and bounce back after.

Everybody wants to work at Chanel—Isnard’s words. So another big telltale sign that they’re a good egg (and not just wanting to add the glossy brand name to their LinkedIn profile) is whether they ask any questions. She says that’s a sure-tale sign that the candidate is actually interested in the job at hand, beyond the brand.

“There is almost an emotional attachment to this brand. That’s why you need to go deeper.”

The CEOs of Duolingo and Eventbrite are fans of personality tests too

Job-seekers already have to jump through flaming hoops to land a gig, navigating dinner tests and a mountain of ‘ghost’ postings. Now they’re increasingly being handed personality tests. 

As performance personality testing company Hogan Assessments told Fortune, personality tests aren’t new, but they’re currently trending as bosses double down on quality over quantity when it comes to talent. And it could actually be a good thing for young workers.

The CEO of Sweet Loren’s gives every new hire a personality test—and they don’t get the job if they’re too corporate, giving a perhaps unintended boost to Gen Z, who happen to be more entrepreneurial than previous generations. Meanwhile, Eventbrite’s CEO, Julia Hartz, told Fortune she is analyzing workers’ personalities to help reduce bias.

The shift comes as millions of Gen Zers find themselves unemployed. With more than 1.2 million applications submitted for fewer than 17,000 open graduate roles in the U.K. alone last year, personality tests could level the playing field in assessing workers, rather than it being about who went to the most prestigious school or has the snazziest experience under their belt. 

And some firms really are just hiring for vibes: “We’re looking for people who have fun working,” Luis von Ahn, CEO of Duolingo, said of the company’s hiring plans.

That’ll be music to Gen Z’s ears, many of whom are set on being the company’s “chief vibes officer” and bringing the joy back into the office amid gloomy RTO mandates, constant layoffs, and increased workloads. 



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Instacart ends a program that tested how much shoppers would pay

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Instacart said Monday that it’s ending a program where some customers saw different prices for the same product ordered at the same time from the same store when using the delivery company’s service.

The program was meant to help grocers and other retailers learn more about what kinds of prices customers would pay for items, similar to how stores offer different prices for the same products at different locations. But it raised alarms after a report from Consumer Reports and two progressive advocacy groups, Groundwork Collaborative and More Perfect Union, said Instacart offered nearly three out of every four grocery items to shoppers at multiple prices in an experiment.

“At a time when families are working exceptionally hard to stretch every grocery dollar, those tests raised concerns, leaving some people questioning the prices they see on Instacart,” the company said in a Monday blog post. “That’s not okay – especially for a company built on trust, transparency, and affordability.”

Retailers will continue to set their own prices on the delivery website and they may still offer different prices at different brick-and-mortar locations, Instacart said, but “from now on, Instacart will not support any item price testing services.”

Instacart said these services were neither “dynamic pricing,” a system where the price for something can go up when demand is high, nor “surveillance pricing,” where prices can be set based on a user’s income, shopping history or other personal information. Instead, the company said it was offered to customers at random.

Some customers would simply see a slightly higher price for an item, while others would see a slightly lower price. The experiment by Consumer Reports and the two progressive advocacy groups, for example, found that Instacart customers saw one of five different prices for the same dozen of Lucerne eggs from a Safeway store in Washington, D.C.: $3.99, $4.28, $4.59, $4.69, or $4.79.

Instacart had been offering the price-testing service to retailers since 2023. The company declined to say how many customers may have been affected, but it will end the service, effective immediately.

Last week, in a separate case, Instacart agreed to pay $60 million in customer refunds to settle federal allegations of deceptive practices. The Federal Trade Commission had accused Instacart of falsely advertising free deliveries and not clearly disclosing service fees, which add as much as 15% to an order and must be paid for customers.

Instacart denied FTC allegations of wrongdoing and said it reached a settlement in order to move forward and focus on its business.

“Trust is earned through clarity and consistency,” Instacart said in its blog post. “Customers should never have to second-guess the prices they’re seeing.”



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On a frigid day after Mass at St. Ann’s Catholic Church in rural Nebraska, worshippers shuffled into the basement and sat on folding chairs, their faces barely masking the fear gripping their town.

A pall hung over the room just as it hung over the holiday season in Lexington, Nebraska.

“Suddenly they tell us that there’s no more work. Your world closes in on you,” said Alejandra Gutierrez.

She and the others work at Tyson Foods’ beef plant and are among the 3,200 people who will lose their jobs when Lexington’s biggest employer closes the plant next month after more than two decades of operation.

Hundreds of families may be forced to pack up and leave the town of 11,000, heading east to Omaha or Iowa, or south to the meatpacking towns of Kansas or beyond, causing spinoff layoffs in Lexington’s restaurants, barbershops, grocers, convenience stores and taco trucks.

“Losing 3,000 jobs in a city of 10,000 to 12,000 people is as big a closing event as we’ve seen virtually for decades,” said Michael Hicks, director of the Center for Business and Economic Research at Indiana’s Ball State University. It will be “close to the poster child for hard times.”

All told, the job losses are expected to reach 7,000, largely in Lexington and the surrounding counties, according to estimates from University of Nebraska, Lincoln, shared with The Associated Press. Tyson employees alone will lose an estimated $241 million in pay and benefits annually.

Tyson says it’s closing the plant to “right-size” its beef business after a historically low cattle herd in the U.S. and the company’s expected loss of $600 million on beef production next fiscal year.

The plant’s closure threatens to unravel a Great Plains town where the American Dream was still attainable, where immigrants who didn’t speak English and never graduated high school bought homes, raised children in a safe community and sent them to college.

Now, those symbols of economic progress — mortgages and car payments, property taxes and tuition costs — are bills that thousands of Tyson workers won’t have an income to pay.

At St. Ann’s church, Gutierrez sat between her daughters and recalled being told of the plant closure just before Thanksgiving while she visited a college campus with her high school senior, Kimberly.

“At that moment, my daughter said she no longer wanted to study,” Gutierrez said. “Because where would we get the money to pay for college?”

A tear slipped down Kimberly’s cheek as she looked at her mother and then down at her hands.

‘Tyson was our motherland’

If you threw a dart at a map of the United States, Lexington — called “Lex” by locals — would be just about bullseye.

It’s easy to miss driving down Interstate 80, half hidden by barren hackberry trees, corn fields and pastures of Black Angus cattle, but a driver can spy the plant’s hulking industrial buildings pumping steam.

The plant opened in 1990 and was bought by Tyson 11 years later, attracting thousands of workers and nearly doubling the town’s population within a decade.

Many came from Los Angeles, then stricken by recession, including Lizeth Yanes, who initially hated what she called “a little ghost town.”

But soon Lexington flourished, with suburbs sprouting among bur oak and American elm trees. The downtown, a strip of cobblestone streets and brick buildings, has a Somali grocer that abuts a Hispanic bakery; locals attend over a dozen churches and several city recreation centers.

To this day, the plant creates the town’s rhythm as workers roll on and off the daily A, B and C shifts and fill restaurants, school pickup lines and the one-screen movie theater showing “Polar Express.”

“It took a long time for me to actually enjoy this little place,” said Yanes. “Now that I enjoy it, now I have to leave.”

The atmosphere inside the Tyson plant, where workers process as many as 5,000 head of cattle a day, laboring on slaughter floors, cleaning crews or trimming cuts of meat, feels “like a funeral,” she said.

“Tyson was our motherland,” said plant worker Arab Adan. The Kenyan immigrant sat in his car with his two energetic sons, who asked him a question he has no answer to: “Which state are we gonna go, daddy?”

The only thing Adan is set on is that his kids finish the school year in Lexington, where school officials say nearly half of students have a parent working for Tyson.

The school district, where at least 20 languages and dialects are spoken, has higher high school graduation and college attendance rates than the state and national average, and one of Nebraska’s biggest marching bands. Residents are proud of the diversity and the tightknit community, where young people return to raise families.

During Mass at St. Ann’s, parishioners gave the cash in their pockets to a fund for families in financial need, despite knowing they’ll be out of work next month. Afterward, Francisco Antonio ran through his future employment options with a sad smile.

After the plant closes on Jan. 20, the 52-year-old father of four said he’ll stay a few months in Lexington and look for work, though “now there’s no future.” He took off his glasses, paused, apologized and tried to explain his emotions.

“It’s home mostly, not the job,” he said, replacing his glasses with an embarrassed smile.

“We need another opportunity, job, here in Lex,” he said. “Otherwise Lex is gonna disappear.”

‘Tyson owes this community’

The domino effect could go something like this: If 1,000 families skip town, said economist Hicks — who wouldn’t be surprised if it were double that — seats would be left empty in schools, leading to teacher layoffs; there would be far fewer customers in restaurants, shops and other businesses.

Most of the customers at Los Jalapenos, a Mexican restaurant down the street from the plant, are Tyson workers. They fill booths after work and are greeted by owner Armando Martinez’s mustachioed grin and bellow of “Hola, amigo!”

Martinez’s grandson once told his grandfather that when he grows up he wants to work at Tyson. The child’s fifth-grade sister recently gathered with classmates to talk about the changes happening with their parents. Some were headed to California, others to Kansas. All were in tears.

If he can’t keep up with bills, the restaurant will close, but “there’s just nowhere we can go,” said Martinez, who undergoes dialysis for diabetes, has an amputated foot and prays for a miracle: that Tyson will change its mind.

He knows it’s unlikely. Asked by The Associated Press for comment about plans for the site, Tyson said in a statement that it “is currently assessing how we can repurpose the facility within our own production network.” It did not provide details, or say whether it plans to offer support to the community through the plant closure.

Many, including City Manager Joe Pepplitsch, are hoping Tyson puts the plant up for sale and a new company comes in bringing jobs. That isn’t a quick fix, requiring time, negotiations, renovations and no guarantee of comparable jobs.

“Tyson owes this community a debt. I think they have a responsibility here to help ease some of the impact,” he said, noting Tyson doesn’t pay city taxes due to a deal negotiated decades ago.

‘It’s not easy, at our age, to go back and start over’

Near the plant, at the Dawson County Fairgrounds, Tyson workers recently filled a long hall as state agencies — responding with the urgency of a natural disaster — offered information on retraining, writing a resume, filing for unemployment and avoiding scammers when selling homes.

Attendees’ faces were subdued, like listening to a doctor’s prognosis. “Your financial health is going to change,” they were told. “Don’t ignore the bank, they will not go away.”

Many of the older workers don’t speak English, haven’t graduated high school and aren’t computer savvy. The last application some filled out was decades ago.

“We know only working in meat for Tyson, we don’t have any other experience,” said Adan, the Kenyan immigrant.

Back at St. Ann’s, workers echoed that concern.

“They only want young people now,” said Juventino Castro, who’s worked at Tyson for a quarter-century. “I don’t know what’s going to happen in the time I have left.”

Lupe Ceja said she’s saved a little money, but it won’t last long. Luz Alvidrez has a cleaning gig that will sustain her for awhile. Others might return to Mexico for a time. Nobody has a clear plan.

“It won’t be easy,” said Fernando Sanchez, a Tyson worker for 35 years who sat with his wife. “We started here from scratch and it’s time to start from scratch again.”

Tears rolled down his wife’s cheeks and he squeezed her hand.



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Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork

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Especially as you grow tenure at an organization, it feels much easier and comfortable to bring your authentic self to work. But former Secret Service agent Evy Poumpouras says that’s bad for business.

“Don’t bring your authentic self to work. I don’t want your authentic self to work. I want your professional self. I want your respectful self,” she told the Diary of a CEO podcast. “I want your empathetic self. I want your competent self. You can bring your authentic self to a Thanksgiving meal with your family if you’d like to.” 

Poumpouras, a Queens, N.Y., native, was a U.S. Secret Service special agent, polygraph examiner, and interrogator who served from 2000 to 2012, protecting U.S. Presidents Bill Clinton, George W. Bush, Barack Obama, and George H.W. Bush. She’s now a law enforcement and national security analyst, the bestselling author of Becoming Bulletproof, and an adjunct professor at the City University of New York. 

“Could you imagine if I brought my authentic New York self to every interrogation I did?” she asked, recounting an interrogation from years ago in which she had to interview a 16-year-old boy who had allegedly assaulted a 3-year-old little girl.  

“What would my authentic self say? ‘What are you thinking? How could you? It’s a 3-year old.’ No, I brought my professional self,” she said. 

What mattered more in that moment was getting a confession, she said, so she could find out what happened so the little girl wouldn’t be victimized again. “‘Okay, tell me what happened. Tell me more,’” she recalled saying. “Non-judgment. Poker face. You know why? Because what I think, my authentic self, is irrelevant.”

Poumpouras also argues bringing your authentic self to work puts the spotlight on one individual instead of prioritizing teamwork.

“Don’t come in and be phony. Nobody wants a phony. But [the] authentic self has become me, me, me, me, me. Everybody, check me out,” she said. “I was irrelevant. When you show up to work, wherever you work, [ask] what are you bringing to bring value to the whole team, because your authentic self could be, ‘I’m bringing my problems, I’m bringing my opinions. I’m bringing my judgments.’” 

“Honestly, nobody cares,” she added. 

What experts say about authenticity at work

In a recent Science of Personality podcast episode, Ryne Sherman, chief science officer at Hogan Assessment Systems, also said authenticity at the workplace has its drawbacks.

“Bringing your authentic self to work could get you into trouble,” he said. It can cause professionalism problems, interpersonal conflict, and hinder career development, he added, giving the example of responding angrily by screaming, stomping, or sending a harshly worded email. While that behavior might feel authentic at the moment, it’s clearly unprofessional.

“When we resist doing those things, we are being inauthentic,” Sherman said. “We’re not responding in a way that is consistent with our true feelings.” But that’s a good thing, he added.

Other studies, however, show authenticity in the workplace can have its merits. Research by Cynthia S. Wang and other co-researchers at Northwestern University’s Kellogg School of Management, published in March, said authenticity at work can improve well-being, colleague relationships, and organizational commitment.

Wang found, though, that this can be particularly difficult for marginalized and minority groups at work. 

“What we’re talking about is actual authenticity—the ability to express yourself—which is slightly different from the idea of inclusion,” Wang said. “You can include somebody in a meeting, for example, but they still may not feel comfortable with being authentic and speaking up.”

Still, Poumpouras argues authenticity in the workplace inhibits high performance.

“You get sloppiness. Everybody’s doing their own thing,” she said. “That’s not a team.

“If you’re team-oriented, you leave your authentic self here, and you bring your genuine self, who genuinely cares about the mission, who genuinely cares to do a good job, who genuinely knows that it’s not about you, it’s about the collective team,” she added.

A version of this story was published on Fortune.com on September 26, 2025.

More on authenticity at work:

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.



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