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Meet the $100m AI startup that wants to kill the billable hour

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Eudia, a Palo Alto-based AI startup, is offering something entirely new: the world’s first AI-augmented law firm. Its end goal is nothing less than the death of the billable hour that, according to CEO Omar Haroun, has run entirely out of control. “Most legal departments have lost control of their budgets and their knowledge,” Haroun said in a press release announcing the launch of Eudia Counsel, which he called “the first AI-native law firm.” He said it was built to help companies regain control of their knowledge.

The company has fought hard behind the scenes to bring this law firm to light, Haroun said in an interview with Fortune at the company’s 2025 Augmented Intelligence Summit in New York. Arizona is the only state in the country where a law firm is not required to be owned by lawyers, he said. Even still, there are technicalities. Eudia is not technically set up as a law firm. Under Arizona’s Alternative Business Structure (ABS) program, it’s set up as a company that is a “provider of a law firm.”

The company is also expanding its access-to-justice initiative, AI for Good, with Haroun telling Fortune that the economics of AI can transform pro bono work, which he sees as “the reason people like me went to law school” in the first place. Haroun acquired a law degree at Columbia Law School before a career in consulting, tech and AI that saw him sell another company, Text IQ, to Relativity in 2021.

Deep bench of clients

Haroun’s career in AI stretches back over 10 years and allowed him to acquire several Fortune 500 clients as soon as he launched Eudia as co-founder in 2023. Mark Smolik, the general counsel for Fortune Global 500 firm DHL, told Fortune at the event that he has known Haroun for many years and fell into using AI “by accident.”

The spark for him? “Our data was all over the place,” he said, explaining that DHL was doing business on multiple continents and there were too many different spreadsheets lying around. AI was just a tool to get organized at first, but years of work with Eudia have yielded “considerable savings,” he said, declining to discuss specific numbers.

Gary Hood, general counsel for Berkshire Hathaway-owned Duracell, said his firm has been a client of Eudia since day one, adding that using it has been a “no-brainer” for use cases such as contracts and due diligence during M&A. Similar attendees at the event included Cargill, Coherent, Graybar, and Intuit, which is piloting a relationship with Eudia.

“We have been heads down for the last two years,” Haroun told Fortune. He said the launch of their Arizona operations and some of the showy stunts at their Augmented Intelligence summit, including hiring an actor to play a priest who’s reading last rites for the billable hour, have the Eudia crowd “bracing” for a reaction from Big Law. The truth is, he said, many of Eudia’s clients have been “frustrated” over the last several years. Haroun says he hears from Eudia’s customers that outside law firms say they’re using AI but the bills keep going up, not down.

The Wall Street Journal reported in October 2024 that major corporate clients were growing “indignant” at the stickiness of the billable hour. Rankings site Best Law Firms surveyed thousands of firms in November 2024 and found that “alternative” billing structures were on the rise, but the billable hour was alive and well, with a significant number of firms offering it exclusively.

Haroun declined to discuss specific cost structures, but said some clients were spending hundreds of millions of dollars on outside counsel, and that’s where Eudia steps in. He emphasized that litigation won’t change in terms of the human lawyers reviewing the documents, but contract-review types of the kind described by Smolik and Hood are ideal for AI augmentation. And, he said, AI legal services should be seen as a force for good.

Eudia and Haroun used the Summit to announce a major expansion of their AI for Good initiative, investing resources to remove systemic barriers and foster economic mobility and opportunity, especially for Arizona’s underserved communities. The company said Eudia Counsel will help more people resolve legal issues affordably while supporting small businesses and new entrepreneurs. Benefits include removing practical and financial barriers to legal services, enabling economic and social mobility through accessible legal support, and empowering small business formation and entrepreneurship.

Eudia’s Series A funding round in February 2025 raised up to $105 million with backing led by General Catalyst and joined by Sierra Ventures, Floodgate, and others. The company hopes that its Arizona-led expansion—advised by former top corporate lawyers—signals the arrival of AI-native law firms and new paradigms for budget, execution, and justice in enterprise legal.

On the subject of whether AI will take away jobs, Haroun said that for his part, he’s learned that Eudia won’t be successful just selling AI tools. To that end, in July Eudia acquired Johnson Hana, a European legal services firm, adding over 300 lawyers to its offering. The press release announcing the deal called it a “new category of company that fuses humans and technology to fundamentally reinvent labor.” In conversation with Fortune, Haroun reiterated that he doesn’t see AI’s main value relating to software, but rather to labor.

Eudia co-founder Ashish Agrawal told Fortune that he’s worked in AI for 30 years at firms including IBM, Apple and Google, and he hasn’t been surprised to see AI take off the way it has since 2022. “It’s been a very organic process,” said Agrawal, the company CTO. Still, he said the human inputs are essential to AI working properly to get results for clients like DHL and Duracell, likening AI tools to a brand new employee that every company has to be patient with and incorporate “organically.”

“It’s a problem when [an AI platform] doesn’t have citations,” he said. “You don’t know where it’s drawing from.” In other words, the human element is essential.

Fortune Global Forum returns Oct. 26–27, 2025 in Riyadh. CEOs and global leaders will gather for a dynamic, invitation-only event shaping the future of business. Apply for an invitation.



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SpaceX to offer insider shares at record-setting valuation

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SpaceX is preparing to sell insider shares in a transaction that would value Elon Musk’s rocket and satellite maker at a valuation higher than OpenAI’s record-setting $500 billion, people familiar with the matter said.

One of the people briefed on the deal said that the share price under discussion is higher than $400 apiece, which would value SpaceX at between $750 billion and $800 billion, though the details could change. 

The company’s latest tender offer was discussed by its board of directors on Thursday at SpaceX’s Starbase hub in Texas. If confirmed, it would make SpaceX once again the world’s most valuable closely held company, vaulting past the previous record of $500 billion that ChatGPT owner OpenAI set in October. Play Video

Preliminary scenarios included per-share prices that would have pushed SpaceX’s value at roughly $560 billion or higher, the people said. The details of the deal could change before it closes, a third person said. 

A representative for SpaceX didn’t immediately respond to a request for comment. 

The latest figure would be a substantial increase from the $212 a share set in July, when the company raised money and sold shares at a valuation of $400 billion.

The Wall Street Journal and Financial Times, citing unnamed people familiar with the matter, earlier reported that a deal would value SpaceX at $800 billion.

News of SpaceX’s valuation sent shares of EchoStar Corp., a satellite TV and wireless company, up as much as 18%. Last month, Echostar had agreed to sell spectrum licenses to SpaceX for $2.6 billion, adding to an earlier agreement to sell about $17 billion in wireless spectrum to Musk’s company.

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The world’s most prolific rocket launcher, SpaceX dominates the space industry with its Falcon 9 rocket that launches satellites and people to orbit.

SpaceX is also the industry leader in providing internet services from low-Earth orbit through Starlink, a system of more than 9,000 satellites that is far ahead of competitors including Amazon.com Inc.’s Amazon Leo.

SpaceX executives have repeatedly floated the idea of spinning off SpaceX’s Starlink business into a separate, publicly traded company — a concept President Gwynne Shotwell first suggested in 2020. 

However, Musk cast doubt on the prospect publicly over the years and Chief Financial Officer Bret Johnsen said in 2024 that a Starlink IPO would be something that would take place more likely “in the years to come.”

The Information, citing people familiar with the discussions, separately reported on Friday that SpaceX has told investors and financial institution representatives that it is aiming for an initial public offering for the entire company in the second half of next year.

A so-called tender or secondary offering, through which employees and some early shareholders can sell shares, provides investors in closely held companies such as SpaceX a way to generate liquidity.

SpaceX is working to develop its new Starship vehicle, advertised as the most powerful rocket ever developed to loft huge numbers of Starlink satellites as well as carry cargo and people to moon and, eventually, Mars.



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U.S. consumers are so strained they put more than $1B on BNPL during Black Friday and Cyber Monday

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Financially strained and cautious customers leaned heavily on buy now, pay later (BNPL) services over the holiday weekend.

Cyber Monday alone generated $1.03 billion (a 4.2% increase YoY) in online BNPL sales with most transactions happening on mobile devices, per Adobe Analytics. Overall, consumers spent $14.25 billion online on Cyber Monday. To put that into perspective, BNPL made up for more than 7.2% of total online sales on that day.

As for Black Friday, eMarketer reported $747.5 million in online sales using BNPL services with platforms like PayPal finding a 23% uptick in BNPL transactions.

Likewise, digital financial services company Zip reported 1.6 million transactions throughout 280,000 of its locations over the Black Friday and Cyber Monday weekend. Millennials (51%) accounted for a chunk of the sizable BNPL purchases, followed by Gen Z, Gen X, and baby boomers, per Zip.

The Adobe data showed that people using BNPL were most likely to spend on categories such as electronics, apparel, toys, and furniture, which is consistent with previous years. This trend also tracks with Zip’s findings that shoppers were primarily investing in tech, electronics, and fashion when using its services.

And while some may be surprised that shoppers are taking on more debt via BNPL (in this economy?!), analysts had already projected a strong shopping weekend. A Deloitte survey forecast that consumers would spend about $650 million over the Black Friday–Cyber Monday stretch—a 15% jump from 2023.

“US retailers leaned heavily on discounts this holiday season to drive online demand,” Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement. “Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday.”

This report was originally published by Retail Brew.



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AI labs like Meta, Deepseek, and Xai earned worst grades possible on an existential safety index

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A recent report card from an AI safety watchdog isn’t one that tech companies will want to stick on the fridge.

The Future of Life Institute’s latest AI safety index found that major AI labs fell short on most measures of AI responsibility, with few letter grades rising above a C. The org graded eight companies across categories like safety frameworks, risk assessment, and current harms.

Perhaps most glaring was the “existential safety” line, where companies scored Ds and Fs across the board. While many of these companies are explicitly chasing superintelligence, they lack a plan for safely managing it, according to Max Tegmark, MIT professor and president of the Future of Life Institute.

“Reviewers found this kind of jarring,” Tegmark told us.

The reviewers in question were a panel of AI academics and governance experts who examined publicly available material as well as survey responses submitted by five of the eight companies.

Anthropic, OpenAI, and GoogleDeepMind took the top three spots with an overall grade of C+ or C. Then came, in order, Elon Musk’s Xai, Z.ai, Meta, DeepSeek, and Alibaba, all of which got Ds or a D-.

Tegmark blames a lack of regulation that has meant the cutthroat competition of the AI race trumps safety precautions. California recently passed the first law that requires frontier AI companies to disclose safety information around catastrophic risks, and New York is currently within spitting distance as well. Hopes for federal legislation are dim, however.

“Companies have an incentive, even if they have the best intentions, to always rush out new products before the competitor does, as opposed to necessarily putting in a lot of time to make it safe,” Tegmark said.

In lieu of government-mandated standards, Tegmark said the industry has begun to take the group’s regularly released safety indexes more seriously; four of the five American companies now respond to its survey (Meta is the only holdout.) And companies have made some improvements over time, Tegmark said, mentioning Google’s transparency around its whistleblower policy as an example.

But real-life harms reported around issues like teen suicides that chatbots allegedly encouraged, inappropriate interactions with minors, and major cyberattacks have also raised the stakes of the discussion, he said.

“[They] have really made a lot of people realize that this isn’t the future we’re talking about—it’s now,” Tegmark said.

The Future of Life Institute recently enlisted public figures as diverse as Prince Harry and Meghan Markle, former Trump aide Steve Bannon, Apple co-founder Steve Wozniak, and rapper Will.i.am to sign a statement opposing work that could lead to superintelligence.

Tegmark said he would like to see something like “an FDA for AI where companies first have to convince experts that their models are safe before they can sell them.

“The AI industry is quite unique in that it’s the only industry in the US making powerful technology that’s less regulated than sandwiches—basically not regulated at all,” Tegmark said. “If someone says, ‘I want to open a new sandwich shop near Times Square,’ before you can sell the first sandwich, you need a health inspector to check your kitchen and make sure it’s not full of rats…If you instead say, ‘Oh no, I’m not going to sell any sandwiches. I’m just going to release superintelligence.’ OK! No need for any inspectors, no need to get any approvals for anything.”

“So the solution to this is very obvious,” Tegmark added. “You just stop this corporate welfare of giving AI companies exemptions that no other companies get.”

This report was originally published by Tech Brew.



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