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McDonald’s is bringing back Monopoly for the first time since the ‘McMillions’ scammer was exposed for stealing $24 million in prizes

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McDonald’s is bringing back its iconic Monopoly game in the United States on October 6, 2025, for the first time since the infamous “McMillions” scam, which saw $24 million in prizes stolen by an insider and his criminal network. This fan-favorite promotion returns after nearly 10 years away, having been shelved following the exposure of one of the biggest frauds in corporate marketing history.

The Monopoly promotion, first introduced in 1987, became a marketing phenomenon, offering customers the chance to win prizes ranging from free meals to houses, cars, and million-dollar cash jackpots. However, from 1989 to 2001, the game was marred by a vast conspiracy led by Jerome P. Jacobson, a security officer who managed the distribution of winning pieces. Jacobson, known as “Uncle Jerry,” systematically stole high-value game pieces and distributed them to a network that included family, friends, and mob associates, costing McDonald’s $24 million and cheating regular customers out of major prizes. The FBI eventually uncovered the scam in 2001, as chronicled in HBO’s 2020 documentary series “McMillion$”.

In response to the scandal, McDonald’s fired its marketing agency and replaced the Monopoly game with other promotions, including “Game Time Gold” for U.S. stores after 2015. The return of Monopoly in 2025 comes with extensive security upgrades: customers will now collect and redeem both physical peel-off stickers and digital pieces, but all pieces must be scanned and tracked through the McDonald’s app, where new safeguards and independent audits are in place.

Players can win a range of prizes, including:

  • $1 million cash
  • A 2026 Jeep Grand Cherokee Limited
  • One million American Airlines miles
  • Dream vacations
  • $10,000 Lowe’s shopping sprees

More than 30 menu items feature game pieces, and using the app provides both bonus chances and an easier way to track rewards. Pre-registering in the app offers customers additional reward points and chances to play.

The return is both a nostalgia play and a strategic sales push for McDonald’s. Recent months have seen the company regain momentum in U.S. sales with movie tie-ins and new menu items. Analysts suggest the Monopoly comeback could reconnect lapsed customers and strengthen brand loyalty, while also testing whether enhanced security can erase the memory of one of corporate America’s most notorious scams.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

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The European Union’s top official on Tuesday described U.S. President Donald Trump’s planned new tariffs over Greenland as “a mistake especially between long-standing allies” and called into question Trump’s trustworthiness, while French President Emmanuel Macron said the bloc shouldn’t hesitate to use a powerful tool in retaliation.

European Commission President Ursula von der Leyen was responding to Trump’s announcement that starting February, a 10% import tax will be imposed on goods from eight European nations that have rallied around Denmark in the wake of his escalating calls for the United States to take over the semi-autonomous Danish territory of Greenland.

“The European Union and the United States have agreed to a trade deal last July,” Von der Leyen said at the World Economic Forum in Davos, Switzerland. “And in politics as in business – a deal is a deal. And when friends shake hands, it must mean something.”

“We consider the people of the United States not just our allies, but our friends. And plunging us into a downward spiral would only aid the very adversaries we are both so committed to keeping out of the strategic landscape,” she added.

She vowed that the EU’s response “will be unflinching, united and proportional.”

Trump has insisted the U.S. needs the territory for security reasons against possible threats from China and Russia.

Earlier Tuesday, U.S. Treasury Secretary Scott Bessent said America’s relations with Europe remain strong and urged trading partners to “take a deep breath” and let tensions driven the new tariff threats over Greenland “play out.”

“I think our relations have never been closer,” he said.

But Danish Prime Minister Mette Fredriksen, speaking in the Danish parliament, said that “the worst may still be ahead of us.” She said that “we have never sought conflict. We have consistently sought cooperation.”

Trump’s threats spark diplomatic flurry across Europe

The American leader’s threats have sparked outrage and a flurry of diplomatic activity across Europe, as leaders consider possible countermeasures, including retaliatory tariffs and the first-ever use of the European Union’s anti-coercion instrument.

The EU has three major economic tools it could use to pressure Washington: new tariffs, suspension of the U.S.-EU trade deal, and the “trade bazooka” — the unofficial term for the bloc’s Anti-Coercion Instrument, which could sanction individuals or institutions found to be putting undue pressure on the EU.

Macron said in Davos that “the anti-coercion mechanism is a powerful instrument and we should not hesitate to deploy it in today’s tough environment.” He pushed back against aggressive U.S. trade pressures and “an endless accumulation of new tariffs.”

Earlier Tuesday, Trump posted on social media that he had spoken with NATO Secretary General Mark Rutte. He said “I agreed to a meeting of the various parties in Davos, Switzerland.”

France’s Macron suggests G-7 meeting in Paris this week

Trump also posted a text message from Emmanuel Macron in which the French president suggested a meeting of members of the Group of Seven industrialized democracies in Paris after the Davos gathering. An official close to Macron, who spoke anonymously in line with the French presidency’s customary practices, confirmed the message shared by Trump is genuine.

Later, Trump posted some provocatively doctored images. One showed him planting the U.S. flag next to a sign reading “Greenland, U.S. Territory, Est. 2026.” The other showed Trump in the Oval Office next to a map that showed Greenland and Canada covered with the U.S. Stars and Stripes.

In a sign of how tensions have increased in recent days, thousands of Greenlanders marched over the weekend in protest of any effort to take over their island.

In his latest threat of tariffs, Trump indicated that the import taxes would be retaliation for last week’s deployment of symbolic numbers of troops from the European countries to Greenland — though he also suggested that he was using the tariffs as leverage to negotiate with Denmark.

Calls for a stronger Europe against Trump’s threats

Denmark’s minister for European affairs called Trump’s tariff threats “deeply unfair.” He said that Europe needs to become even stronger and more independent, while stressing there is “no interest in escalating a trade war.”

“You just have to note that we are on the edge of a new world order, where having power has unfortunately become crucial, and we see a United States with an enormous condescending rhetoric towards Europe,” Marie Bjerre told Danish public broadcaster DK on Tuesday.

Speaking on the sidelines of Davos, California Gov. Gavin Newsom slammed Europe’s response to Trump’s tariff threats as “pathetic” and “embarrassing,” and urged European leaders to unite and stand up to the United States.

“It is time to get serious, and stop being complicit,” Newsom told reporters. “It’s time to stand tall and firm, have a backbone.”

On Monday night, Greenland’s European backers looked at establishing a more permanent military presence in the High North to help guarantee security in the Arctic region, a key demand of the United States, Swedish Defense Minister Pål Jonson said.

Jonson said after talks with his counterparts from Denmark, Greenland and Norway that European members of NATO are currently “doing what’s called a reconnaissance tour in order to identify what kind of needs there are when it comes to infrastructure and exercises and so forth.”

In Moscow, Russian Foreign Minister Sergey Lavrov strongly denied any intention by Russia and China to threaten Greenland, while also describing Greenland as a “colonial gain” for Denmark. At a news conference, he said that “in principle, Greenland isn’t a natural part of Denmark.”

US-UK tensions over Chagos Islands

In another sign of tension between allies, the British government on Tuesday defended its decision to hand sovereignty of the Chagos Islands to Mauritius after Trump attacked the plan, which his administration previously supported.

Trump said that relinquishing the remote Indian Ocean archipelago, home to a strategically important American naval and bomber base, was an act of stupidity that shows why he needs to take over Greenland.

In a speech to lawmakers at Britain’s Parliament on Tuesday, U.S. House of Representatives Speaker Mike Johnson said he hoped to “calm the waters” as Trump roils the trans-Atlantic relationship with his desire to take over Greenland.

Johnson said the U.S. and the U.K. “have always been able to work through our differences calmly, as friends. We will continue to do that.”

___

AP writers Sylvie Corbet in Paris, Jill Lawless in London, Lorne Cook in Brussels, and Elaine Kurtenbach in Bangkok contributed to this report.



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IWG CEO warns a 4-day week isn’t coming any time soon, despite what Bill Gates and Elon Musk say

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Billionaire Microsoft cofounder Bill Gates, JPMorgan CEO Jamie Dimon, Nvidia’s boss Jensen Huang, and Elon Musk have all made the same prediction in recent years: The workweek is about to shrink. Automation will take over routine tasks, they argue, freeing workers’ time and pushing a four-day work week toward becoming standard. Gates has even floated the idea of a two-day workweek.

But Mark Dixon, CEO and founder of International Workplace Group (IWG) CEO isn’t buying it. From his vantage point, running the world’s largest flexible office provider—with more than 8 million users across 122 countries and 85% of the Fortune 500 among its customers—the math doesn’t add up.

“Everyone is focused on productivity, so no time soon,” Dixon says flatly.

“It’s about the cost of labor,” Dixon explains to Fortune. The U.S. and U.K. are experiencing significant cost-of-living crises. At the same time, he says, businesses are experiencing a “cost of operating crisis.” 

“Everyone’s having to control their labor costs because all costs have gone up so much, and you can’t get any more money from customers, so therefore you have to get more out of people.”

Essentially, companies can’t afford to pay the same wages for fewer hours, and they can’t pass the difference on to customers. So any time ‘freed’ by automation is far more likely to be filled with new tasks than handed back to workers. 

Elon Musk says work will be optional in the future—but this CEO says AI may create more work, not less

Silicon Valley’s loudest voices frame AI as a route to more leisure. The world’s richest person and the boss of Space X, Tesla and X, Elon Musk has gone as far as predicting work will be completely “optional” and more like a hobby, in as little as 10 years. 

In reality, Dixon suggests that this scenario would only happen if there’s not enough work to go around, rather than bosses suddenly becoming benevolent. But in his eyes, AI will most likely create more—not less—work. 

Every major technological shift, he argues, has followed a similar arc: fear of displacement, followed by an expansion of opportunity.

“AI will speed up companies’ development, so there’ll be more work, it’ll just be different work,” he says.

In 19th-century Britain, Dixon recalls English textile workers protesting against new automated machinery, fearing it threatened their livelihoods, lowered wages, and de-skilled their craft during the Industrial Revolution. They were called Luddites.

“They went around the country smashing up the looms to stop progress. But look, in the end, you’ve heard of the Industrial Revolution. That’s what came from those looms and factory production.” As mass production made goods more available, retail grew; more managers were needed to oversee the machines; the middle class grew, and so on. 

Likewise, there was a similar palpable fear when computers first burst on the scene in the 1980s. The 1996 book Women and Computers detailed people fearing becoming “a slave” to machines and feeling aggressive towards computers.”

But since the explosion of the PC (and then the internet, the Cloud, social media, and so on), most professions have undergone a digital rebrand—instead of disappearing altogether. 

Copywriters now use laptops instead of typewriters; designers rely on Adobe Photoshop instead of pen and paper; and a plethora of IT roles were created along the way. 

“It’s impossible to stop progress,” Dixon concludes.  

“Companies have to do what companies have to do, and it’s really important for young people coming into the marketplace to work a little bit harder on really selecting the right jobs, the right avenue, getting extra skills in things like AI. Whatever job you’re going to do, you’ve got to be good at tech.”



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Jerome Powell to attend Supreme Court oral argument on Lisa Cook’s attempted firing from Federal Reserve

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Federal Reserve Chair Jerome Powell will attend the Supreme Court’s oral argument Wednesday in a case involving the attempted firing of Fed governor Lisa Cook, an unusual show of support by the central bank chair.

The high court is considering whether President Donald Trump can fire Cook, as he said he would do in late August, in an unprecedented attempt to remove one of the seven members of the Fed’s governing board. Powell plans to attend the high court’s Wednesday session, according to a person familiar with the matter, who spoke on condition of anonymity.

It’s a much more public show of support than the Fed chair has previously shown Cook. But it follows Powell’s announcement last week that the Trump administration has sent subpoenas to the Fed, threatening an unprecedented criminal indictment of the Fed Chair. Powell — appointed to the position by Trump in 2018 — appears to be casting off last year’s more subdued reponse to Trump’s repeated attacks on the central bank in favor of a more public confrontation.

Powell issued a video statement Jan. 11 condemning the subpoenas as “pretexts” for Trump’s efforts to force him to sharply cut the Fed’s key interest rate. Powell oversaw three rate cuts late last year, lowering the rate to about 3.6%, but Trump has argued it should be as low as 1%, a position few economists support.

The Trump administration has accused Cook of mortgage fraud, an allegation that Cook has denied. No charges have been made against Cook. She sued to keep her job, and the Supreme Court Oct. 1 issued a brief order allowing her to stay on the board while they consider her case.

If Trump succeeds in removing Cook, he could appoint another person to fill her slot, which would give his appointees a majority on the Fed’s board and greater influence over the central bank’s decisions on interest rates and bank regulation.

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