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MBFWMadrid takes over the Palacio de Cibeles on the opening day of its 40th-anniversary celebrations

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Nazia BIBI KEENOO

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September 18, 2025

MBFWMadrid kicked off its 40th-anniversary edition with a symbolic move from IFEMA to the Palacio de Cibeles. Spain’s premier fashion event chose the Crystal Gallery — where sunlight filters through dramatic glasswork — to open a milestone edition that felt both celebratory and forward-looking.

Silvia Tcherassi show

Much of that shift (aligned with the new leadership at the helm of MBFWMadrid, with Asier Labarga as director and Valentina Suárez-Zuloaga as creative director) was, clearly, the decision to occupy an emblematic building in the center of Madrid, bringing its proposition and program to the heart of the capital. Equally decisive was the choice of a guest designer to open this edition: the Colombian Silvia Tcherassi, who presented a collection defined by airy silhouettes, bold, vibrant colors, fluid draping, and long-fringed bags as signature accessories.

Tcherassi swapped New York for Madrid this season, choosing the Spanish capital to debut her Spring 2026 collection. “For me, showing in Madrid is deeply meaningful because I committed to this city ten years ago; it was my first store in Europe, even before Italy,” explained the designer after the show. “We are a global brand for a global woman. An international brand with production in Colombia and based in the United States. We’ve just opened a new store in Palm Beach, and we already have 15 boutiques worldwide. We plan to continue expanding. Not only in fashion and lifestyle, which we have already done, but in many other ways,” said the designer.

Pedro del Hierro’s “The Great Metropolis”

Following Silvia Tcherassi (and with a nod to Palomo, who presented his new collection at the Palace Hotel, his first to include womenswear), Pedro del Hierro staged a show in the heart of Madrid with a proposal titled “La gran metrópoli” (“The Great Metropolis”). It proved, indeed, a tailor-made setting.

Pedro del Hierro
Pedro del Hierro

A broad sweep of menswear and womenswear set the tone, underpinned by a varied soundtrack (from Rosalía to Concha Velasco) that sought to evoke a city that, on the cusp of summer, feels especially inviting: brimming with plans and a vibrant cultural and leisure life. Perhaps an allegory of today’s Madrid?

Linen, silk, organza, knitwear worn next to the skin, and metallic touches were among the constants in the show, which stood out for its color choices — from orange to fuchsia, via lilac — in menswear. “In colors, we have a solid base that can never be missing from our collections: ecru, white, khaki or black. And we season it with touches of color, as well as incorporating the tones of summer sunsets: ranges of yellows and oranges that merge with reds of varying intensity until reaching lilacs and purples,” explained Álex Miralles backstage, menswear creative director at Pedro del Hierro and Cortefiel and, together with Nacho Aguayo, creative director of womenswear, co-author of the collection.

Special celebrations require special guests. And that seemed to be the thinking of the MBFWMadrid organizers when they invited Adolfo Domínguez to their opening day.

Adolfo Domínguez
Adolfo Domínguez

“The Palacio de Cibeles is spectacular and elevates fashion to a very aspirational place,” said Tiziana Domínguez, design director at Adolfo Domínguez. “We wanted to honor this 40th anniversary. We are Galician and Spanish and this is our runway. And we turn 50 next year; it seemed to us an appropriate symmetry of ages and a good occasion to collaborate,” added the executive. It had been almost a decade and a half since Adolfo Domínguez last showed on the MBFWMadrid calendar; since then, it has favored shows in key markets for its expansion, such as Mexico and Dubai.

In its return to the Madrid runway this September, the brand presented, in line with its DNA, a conceptual collection across both menswear and womenswear that included trousers and skirts with double waistbands, deconstructed shirts, delicate embroidery, intentionally unfinished elements, and a carefully considered color palette: earth tones and neutrals coexist in perfect harmony with salmon, aquamarine, and butter yellow.

“This collection is called ‘Zenit,’ because it refers to the ascent to the top of our personal development. To get there, we see two ways. The first is to shed ballast, which manifests itself in tailoring, such as shirts, pencil skirts, and trousers, whose halves fall away in unexpected draping and a kind of technical experimentation. And the other way to reach ‘Zenit,’ for us, is through accumulation: the accumulation of these small efforts, of diligence, of knowledge. That’s what allows you to elevate yourself. And we transfer all this to clothing through the technique of embroidery: the fabrics are worked stitch by stitch, and the threads never end, falling like fringes. This comes from the idea of the accumulation necessary to reach the zenith,” explained Domínguez.

Simorra
Simorra

Simorra closed the opening day of shows and, on the cusp of autumn, envisaged a Spring 2026 in pastel shades, deep greens, nudes and, again, salmon. It also envisioned a spring collection featuring volume, transparency, cut-outs, and asymmetric necklines.

Its collection for the upcoming warm season is titled “Fractal,” and is laden with symbolism. “Fractals are geometric repetitions found in nature, which are not seen but exist and give it order and structure. It is like the formula that describes the beauty of nature. We have captured this in our fabrics because we are a family-owned company with textile origins and we are dedicated to that: telling stories through fabrics,” explained Eva Dimas, CEO of Simorra, after the show.

The brand, which maintains a strong retail presence in Spain and is actively expanding into Mexico and France, views its participation in MBFWMadrid as a strategic move to elevate its desirability. “Today, building a brand means cultivating aspiration — aiming higher,” explained the label. “Physical stores allow us to stay close to the customer, but desire must be created. The catwalk helps us project that aspiration, giving the brand greater visibility and emotional impact.”

From Thursday to Sunday, MBFWMadrid will return to IFEMA, but with its first foray into the city center, it lays the foundations for a new catwalk model, also marked by the introduction of presentations (beyond the catwalk shows) and parallel activities, such as roundtables.

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Portuguese label Ementa makes its Paris debut

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December 16, 2025

Just a stone’s throw from the bustle of Paris’ Les Halles, Ementa’s new boutique at 11, rue Montmartre gleams in green. The brand, ‘driven by friendship,’ has been revealing itself there, beyond its stained-glass doorway, since its official opening on December 6. It marks a new milestone for founders Emídio Silva, Nikita Gorev, and Raphael Castilho, whose adventure began amid Portugal’s markets.

Ementa opened its first boutique outside Portugal in Paris – Ementa

Born directly from the skateboarding world, Ementa launched in 2007. The three friends, then students at Academia da Amadora near Lisbon, shared the dream of creating their own label, inspired by the sponsor pieces from their sporting circle. They knew little about running a business, but that didn’t stop them. They took out a loan and financed production of their first thousand T-shirts.

A retail turning point beginning in 2021

By 2021, time had passed, but Ementa remained active. That year, an opportunity arose to open its first boutique at LX Factory in the Portuguese capital. The shop was fitted out almost entirely in the DIY spirit cherished by its founders. Around six months later, Ementa opened a second brick-and-mortar shop on Rua da Boavista, near Cais do Sodré, again in Lisbon.

The majority of its production is based in Portugal
The majority of its production is based in Portugal – Ementa

The third shop opened in 2023: Ementa’s flagship in Chiado, a lively district in southern Lisbon. ‘This project represented a far greater challenge than the previous ones,” the brand notes. “In 2024, we opened a boutique dedicated to collaborations with artists and exclusive collections, located right next to our first boutique at LX Factory,” it continues. The time then seemed ripe for Ementa to venture beyond the capital. On August 10, 2024, it inaugurated its fifth boutique, on Rua Sá da Bandeira in Porto- a ‘major challenge’ for the brand.

A mid-range positioning

This retail journey culminates today with the Paris opening. The brand also works with 27 stockists in total, including seven in France, one in Italy, two in Germany, and two in the Netherlands, with the remainder in Portugal. Its products are therefore available in several European countries. “Our aim is to be represented by avant-garde stockists with a sophisticated image and clear objectives,” says the brand.

Ementa draws inspiration from the world of skateboarding
Ementa draws inspiration from the world of skateboarding – Ementa

Drawing on its skateboarding heritage, the Portuguese brand’s offer spans a wide range of ready-to-wear pieces, including jackets, jumpers, screen-printed sweatshirts and T-shirts, cropped polo shirts, corduroy trousers, jeans, and accessories. As a lifestyle brand, Ementa also offers plenty of scarves, socks, sunglasses, caps, a few pieces of jewellery, and bags. Its prices sit below those of brands such as Palace Skateboards and Drôle de Monsieur, even though the majority of its production takes place in northern Portugal.

Ementa now aims to maintain a rhythm of a drop every fortnight, to bridge the gap between its autumn-winter and spring-summer collections. The brand hopes to continue its retail adventure with new openings, strengthening its existing boutiques, and international expansion.

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Parcel tax: the e-commerce sector calls on France not to break ranks with its European partners

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December 16, 2025

As the European Union prepares to impose a €3 levy on small non-EU parcels valued at under €150, the French Senate wants to increase the proposed national charge from €2 to €5. E-commerce organisation Fevad says this would be a mistake that could cost France half a billion euros and is urging lawmakers to change course.

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The Fédération française de la vente en ligne, which backs the French flat-rate tax proposal, is campaigning for the national levy to remain aligned with those of its neighbours. Several countries, including Belgium, the Netherlands, and Italy, are preparing their own €2 taxes on small non-EU parcels. In Fevad’s view, France would be shooting itself in the foot by falling out of step with neighbouring markets.

“To circumvent the new €5 French tax, non-EU platforms such as Shein and Temu will have little difficulty routing their small parcels destined for the French market via neighbouring countries where they already have logistics infrastructure, notably Belgium,” the federation says.

Fevad also points out that a €5 tax would cost France more than €500 million in lost revenue, due to parcels being redirected to port and airport hubs in neighbouring countries rather than in France.

A temporary European tax

This stance comes just days after the EU adopted a €3 EU-wide levy on non-EU parcels under €150. The measure will come into force on 1 July, but it will be temporary.

This flat-rate tax, irrespective of the parcel’s value, will apply pending the introduction of standard parcel taxation, which will then follow the usual tariff rules for personal consumer goods.

“While this is a step in the right direction towards levelling the playing field between EU-based and non-EU-based businesses, companies will also need clear operational arrangements to ensure legal certainty and to adapt their compliance models and internal IT systems in time,” says Luca Cassetti, secretary general of the European confederation Ecommerce Europe, of which Fevad is a founding member.

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Six Stories is expanding at pace so looks for major hires

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December 16, 2025

UK fast-growing bridal and occasionwear brand Six Stories is on a major recruitment drive in order to support its “next phase of scale” backed by a “significant investment in senior talent”. 

Six Stories

After three consecutive years of “exceptional commercial performance and continued demand across its core categories”, the hiring drive includes newly-created roles such as head of Trade, head of Brand, Social Media manager, CRM manager and Paid Media manager.

Founder Lucy Menghini said the decision “reflects both the momentum behind the brand and the strategic foundations required for the business to accelerate further.”

She added: “Over the past three years our growth has exceeded every expectation, and it’s now essential that we build a senior team that can support the scale we’re heading into.”

She noted that its lofty 2026 strategy is about “elevating every part of the business, strengthening our brand, deepening our customer relationships, expanding internationally and continuing to lead in occasionwear.

“To do that, we need experts in place who can help us evolve while staying true to what makes Six Stories special. Investing in the right people ensures we’re building a lifestyle brand with longevity, ambition and real creative impact.”

The brand’s expansion follows a period of “rapid and sustained momentum”, recording 110% annual sales growth over each of the last three years. Meanwhile, the brand’s signature occasionwear has seen sales jump 250% in the past two years, while the bridesmaid category also grew 120% in the same period. 

The compamy says it sold eight dresses a second during Black Friday. 

And with 25% of sales already coming from the US, “international expansion will be a major focus for 2026”.

The retailer said demand for bridesmaid dresses and occasionwear in the US has “skyrocketed”, with sales up 391% year-on-year, prompting Six Stories to plan a series of “brand activations, partnerships, and targeted campaigns across key markets to leverage this strong customer base”.

Menghini added: “As we grow, our vision extends beyond individual collections. We want to continue leading in the bridal space and set a new vision for the women of 2026, creating a lifestyle destination that celebrates them. I believe 2026 will be our most transformative year yet.”

That will come as the brand unveils new collections, explores collaborations “with leading creatives, talent and household brands”, while broadening into new product categories and investing in initiatives that “personalise the customer journey, strengthening its reach and impact internationally”.

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