Mercedes-Benz Fashion Week Madrid, organised by Ifema Madrid with the support of Madrid City Council, will run from March 18 to 21, 2026 (its winter edition has traditionally taken place in February), in a new edition introducing “a renewed structure” aimed at “finding its place on the international calendar.”

As reported by Ifema Madrid in a statement, the new edition will be condensed into four days, two of which will feature catwalk shows in different locations across Madrid (an approach first adopted last September), while the final two days will take place at the congress centre. The opening day will be headlined by designers with a more elevated, haute couture focus.

On March 19, the second day will be dedicated to the new generation of designers, with more urban, contemporary proposals aimed at digital natives, with the aim of consolidating talent with an international outlook.

The third day will focus on the industry, with a dedicated area of international-reach “showrooms” to foster professional networking and connections between brands, buyers and the trade press.

The closing day will celebrate the 20th anniversary of EGO, with shows and performances that highlight the innovation and creativity of emerging designers. The programme will retrace EGO’s journey over the years and strengthen its future projection, reaffirming its role as an essential platform for new generations in fashion.

MBFWMadrid director, Asier Labarga, said that, with these new changes, they want “each edition of this event to surprise and excite.”

“This new structure seeks to open fashion to the city, strengthen its international profile and celebrate the future with an ambitious outlook, always with a view to promoting talent and the fashion industry,” he said.

The main catwalk will also unveil a new set design and visual identity, leaving behind its signature black backdrop in favour of a brighter, more dynamic and contemporary image, aligned with the innovative spirit of this new phase.

The EGO platform marks two decades as a major springboard for emerging Spanish talent. Designers such as Dominnico, María Ke Fisherman, Pepa Salazar, and Beatriz Peñalver took their first steps on this catwalk, which today continues to shape the future of fashion.

To mark its anniversary, Mercedes-Benz Fashion Week Madrid is open to new partners and strategic alliances that reinforce the role of EGO.

From this Wednesday, applications open to take part in the shows at the next edition of MBFWMadrid, both in the general programme and on the EGO platform. The participation guidelines and the registration form are available on the event’s official website.