Cosmetics group Clarins has named American model and environmental advocate Arizona Muse as its first-ever global CSR advocate. 

In this newly created role, Muse will lend her voice and platform to spotlight Clarins’ social and environmental commitments.

Notably, Muse will create social content that brings Clarins’ key CSR (Corporate Social Responsibility) initiatives to life including its commitment to responsible sourcing and full transparency on the origin of their ingredients, cultivation methods, and product manufacturing thanks to its traceability platform Clarins T.R.U.S.T.

The brand is also the first cosmetics company in the world to earn the Regenerative Organic Certified certification for its regenerative farming activity on the Domaine de Serraval.

Looking ahead, Clarins’ sustainability roadmap includes a goal to cultivate one-third of the plants used in its products by 2030 on its two Clarins Domaines, using farming methods that actively regenerate soil health.

“Clarins has always advocated for social and environmental responsibility. It’s one of our founding values. We have chosen Arizona as the perfect partner to represent this core value and embody our CSR initiatives: her deep commitment to sustainability matches Clarins’ and she shares our convictions about the work companies need to be doing in terms of CSR,” said Virginie Courtin, managing director of the Clarins Group.

“I met Arizona about 10 years ago and have been impressed ever since by her sincerity and dedication. I am confident that she will help us communicate on our initiatives and commitments with the engagement, passion and knowledge she brings to every project.”

Once dubbed “the new face of American fashion” by Anna Wintour, Muse’s modelling career includes over 40 Vogue covers and collaborations with some of the world’s most prestigious fashion houses. But it was her growing concern for the environmental impact of clothing production that led her down a different path. In 2021, she founded DIRT, a charity focused on promoting regenerative farming practices and helping brands transition to more sustainable strategies.

“Since I was 26, I’ve been thinking about sustainability, and about what we can do, as corporations and humans, to create a more sustainable future so this feels like the kind of partnership I dreamed up,” added Muse. 

“It’s the 1st time that a business as big as Clarins has trusted me to be their CSR advocate and I’m proud to accompany them on their sustainability journey. I love how important sourcing and choosing regenerative farming practices are to Clarins, and how they’ve built this into their business. If brands want to be truly sustainable, it has to be written into the business, and Clarins understand this.”

On April 8, the Fashion Trust U.S. (FTUS), a non-profit initiative founded by Tania Fares, held its third edition in Los Angeles, among many celebrities including Kate Hudson, Hailey Bieber and Ciara. 

The event, which gets bigger every year, invited the press to attend the Designer Showcase at the Citizen News, a 1930 Art Deco building that served as the headquarters for the Hollywood Citizen-News, one of the largest newspapers in Los Angeles, until the paper ceased publication in 1970. An opportunity to discover the 16 finalists competing in the following categories: Ready-to-Wear, Jewelry, Accessories, Graduate, and Sustainability..

Next stop was The Lot at Formasa’s studios in West Hollywood. A traditional ritual before the official ceremony, the FTUS red carpet welcomed a rich array of celebrities invited to dine and take part in the ceremony. At the photocall were influencer and entrepreneur Devon Lee Carlson; actresses Julia Fox, spotted with her Marni dress printed with red roses and matching makeup; Cara Delevingne; Laverne Cox; and singers Mandy Moore; and Fergie.

After speeches by singer Ciara and Keke Palmer, and a mini-concert by singer Natasha Bedingfield, who revived her 2004 track “Unwritten”, model and socialite Hailey Bieber finally announced the ceremony open and presented Anthony Vaccarello, creative director of Saint Laurent, with the Fashion Trust U.S. Honorary Award for lifetime contributions to the fashion industry.

“Anthony’s impact extends beyond the runway, inspiring a new generation of creatives and shaping culture across disciplines,” said Tania Fares, founder of the FTUS.

“Through his initiatives, including the expansion of the house into cinema with great success, he continues to reinforce a vision where fashion and culture move as one.”

This was followed by the announcement of the 2025 winners, selected from 16 finalists chosen by FTUS board members including Laura Brown, Maha Dakhil, Karla Welch, Carlos Nazario and Cameron Silver. Advisory Board members including Ana Khouri, Anne Crawford, Bob Mackie, Brandon Blackwood, Francesco Risso, Monique Lhuillier, Jonathan Simkhai, Kate and Laura Mulleavy, Laurie Lynn Stark, Law Roach, Tan France, Valerie Messika and ambassadors including David LaChapelle, Cynthia Erivo, Janelle Monaé, Jeremy Scott, Kate Hudson, Laverne Cox and Willy Chavarria.

The big winner of the third FTUS awards was designer Rachel Scott of Diotima, who took the Ready-To-Wear award. Originally from Jamaica, Scott won the CFDA Womenswear Designer of the Year award in 2024. Founded in 2021, Diotima is designed and crafted between Jamaica and New York. Rooted in a reverence for savoir-faire, focus is placed on supporting and amplifying artisanal communities in Jamaica and each collection is based on crochet.

“Through Diotima, I seek to present a seductive and nuanced vision of Carribean style, looking to the future while remaining grounded in history and my lived experience as a Jamaican,” summed up Scott. With this award, Scott receives a large prize and access to a Google mentoring program created in partnership with FTUS.

In the accessories category, the award went to Vancouver-born designer Dani Griffiths, founder of New York-based label Clyde. Her brand first began as a selection of crocheted wool accessories, and since then has steadily evolved to include a range of sculptural hats that blocked by hand in New York, gloves sewn in Italy, and minimalist leather bags made in an artisanal New Jersey workshop. 

Rebecca Zeijdel-Paz, founder of New York-based brand Beck, won the jewelry award presented by singer Ciara. Originally from Venezuela and raised in Curaçao, Zeijdel-Paz created Beck as a collection of fine jewelry pieces distinguished by the design tensions between her life in New York and her island roots.

“Our collections envelope the shades of blue and rhythmic textures of ocean waves. Each piece carries within the spirit of my native island – my endless fascination and deep respect fo the sea” explained Zeijdel-Paz.  

Kate Hudson presented the Sustainability award to Nana Kwame Adusei of Kwame Adusei brand. Originally from Ghana, Adusei first dreamed of a career in basketball before turning his attention to fashion. After moving to the United States in 2019, he first opened a workshop in the Downtown district of Los Angeles before opening his first boutique in Beverly Hills in 2023.

“We want to bring back the essence of old Hollywood,” the designer explained to FashionNetwork.com, back in 2023. “An idea of timeless fashion made by craftsmen”.

Finally, the Graduate award went to New York-based British designer Patrick Taylor from Parsons School of Design for his knitwear brand.
 
Google Shopping is the sponsor of the FTUS 2025 Awards, providing all winners access to a Google mentorship program built in partnership with FTUS. This program offers expert guidance on key aspects of the fashion and retail industries to support and elevate emerging talent within American design.

FTUS awards have been rewarding young emerging British designers since 2011, then extended to Saudi Arabia in 2018 and to the US in 2022. Fashion Trust U.S. was established to provide business and financial support to U.S. based designers through grants and strategic mentoring. 

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