Mango will accelerate the expansion of its Teen line in the UK with the Spanish fashion giant saying it has identified a gap in the market for “youthful, contemporary and quality” fashion, while also noting that the sector’s witnessing “growing teen spending power in the UK”.
Supporting its expansion plan, the brand has given Mango Teen its third UK standalone store space at Glasgow’s Buchanan Galleries, representing its first in Scotland and first outside of London.
The expansion reflects the strong performance of the line since it was first introduced online in the UK in 2021 and the launch of the brand’s first standalone Teen stores on London’s Carnaby Street and in London Westfield last year. This has led to “greater brand awareness among a younger demographic of consumers”.
Deemed a “priority market” for Mango, the UK was also the first international market to host a standalone Teen store, and currently the country leads the way with the greatest number of standalone stores.
The latest expansion forms part of the brand’s overall global growth plan, which saw the company double the number of standalone Teen stores in 2024 to more than 40, as well as its online presence to 95 markets.
Berta Moral, global director of Mango Kids and Teen, said: “Today’s teens are turning to fashion to express themselves like never before. We see a clear gap in the market for contemporary, youthful fashion at a reasonable price point and our collection of timeless staples and modern pieces in eye-catching prints and quality fabrics is already resonating with this younger generation.”
